Tips & Tricks

The Best Marketing Automation Software: 57 Top Tools and Apps to Automate and Streamline Your Marketing Efforts

Marketing is a major function for every business. The marketing landscape is constantly shifting, evolving and becoming increasingly complex as consumers rely on a multitude of devices to consume media.

For marketers, keeping up marketing activities can be daunting. However, marketing automation tools can streamline a variety of marketing functions, enabling teams to focus their efforts on other core tasks that effectively nurture leads and drive revenue.

We’ve identified a range of leading marketing automation tools offering robust features and capabilities to simplify many otherwise time-consuming marketing activities. While the following tools and apps aren’t listed in any particular order, this list represents 57 tools worth taking a look at if you’re seeking ways to streamline one or more marketing functions.

1. Marketo

marketing software

Marketo is a multi-functional platform offering marketing automation, customer engagement marketing, real-time personalization to offer personalized messaging across marketing channels, and marketing management functionality, including budgeting tools and marketing calendars.

Key Features: 

  • Email marketing and campaign management
  • Lead generation
  • Measure and optimize ROI
  • Search marketing
  • Landing pages and forms
  • Website visitor tracking
  • Web and mobile personalization


  • Spark: $999/month – 30 campaigns, 1 domain
  • Standard: $1,499/month – 60 campaigns, 1 domain
  • Enterprise: $2,999/month – Unlimited campaigns, 4 domains
  • Consumer: $1,499/month – 60 campaigns, 1 domain

2. Pardot

marketing automation software

Pardot, a Salesforce product, is a full-featured marketing automation tool for accelerating pipelines and driving sales through email marketing, lead generation and management, social marketing, sales intelligence, and more.

Key Features: 

  • Email marketing with fully-branded templates
  • Landing pages, form builders, and search connectors
  • Intuitive WYSIWYG interface for landing page design
  • Connect all your search campaigns in a single platform
  • Lead scoring, grading, and nurturing tools
  • Segmentation wizard
  • ROI reporting
  • Real-time sales alerts and CRM integration
  • Robust, multi-channel social marketing


  • Standard: $1,000/month
  • Pro: $2,000/month – Advanced analytics, dynamic content, A/B testing
  • Ultimate: $3,000/month – Custom user roles, API access

3. Eloqua

marketing automation tools from Eloqua

From campaign management to lead management, targeting, segmentation, and more, Eloqua offers a comprehensive suite of marketing automation tools. Launch campaigns in days, rather than weeks, to support sales initiatives, events, renewals, and a variety of other activities.

Key Features: 

  • Campaign templates tailored to your marketing objectives
  • Automate email marketing, demand generation, and content marketing
  • Create campaigns, landing pages, and forms with intuitive editing tools
  • Nurture contacts with automated welcome emails
  • Webinars, up-sell campaigns, and more
  • Event management and automation
  • Multi-channel and email marketing campaigns


  • Basic: $2,000 – 10 marketing users
  • Standard: $4,000 – 50 marketing users
  • Enterprise: Contact for a quote – Unlimited marketing users

4. Aritic

Aritic Marketing Automation Tool

Trigger personalized messages to your customers across multiple platforms simultaneously based on their unique web activity, location, purchasing behavior, and buyer’s stage. With anonymous lead tracking feature, retarget your potential buyers with effective marketing messages and create more lead conversions.

Key Features:

  • Dynamic Segmentation and customized data
  • Anonymous lead generation and tracking
  • Cross-Channel and Multi-channel marketing (email, landing page, SMS, push, mobile, and social)
  • Targeted marketing activities based on user behavior
  • Conversion tracking
  • A/B testing
  • Advanced SEO and competitor tracking


  • FREE: up to 200 contacts
  • Lite: $390/year – 500 contacts
  • Starter: $590/year – 500 contacts
  • Professional: $1390/year – 500 contacts
  • Enterprise: Starts from 1000 contacts

@CustomerIO marketing automation

Send targeted, personal messages to your customers based on their unique interactions with your business with It integrates seamlessly with your website or mobile app, tapping into real-time data to trigger actions based on user behavior and your pre-defined rules.

Key Features:

  • Send targeted emails based on user behavior
  • Flexible segmentation, customized based on any data
  • Pageviews, attributes, events, and email activity
  • A/B testing
  • Conversion tracking
  • Rich customer profiles and in-context conversations


  • Pricing based on # of people and email credits
  • 200 people, 400 monthly email credits: $0
  • 5,000 people, 10,000 monthly email credits: $50/month
  • 15,000 people, 30,000 monthly email credits: $120/month
  • 500k people, 1 million monthly email credits: $1,250/month
  • Other pricing levels available

6. HubSpot

HubSpot marketing software

HubSpot is a widely recognized inbound marketing platform, offering a variety of marketing automation features and capabilities. With a full suite of integrated marketing tools spanning blogging, social, SEO, email marketing, and more, HubSpot is a comprehensive platform for improving marketing effectiveness and marketing efficiency.

Key Features:

  • Monitor leads, landing pages, and performance in one
  • Content management system to streamline content creation
  • Use real-time data to provide relevant, contextual marketing experiences
  • Build automated workflows around your goals
  • Convert, track, and categorize leads

Cost: Contact for a quote (free trial available)

7. ContactPigeon

Contact Pigeon

ContactPigeon offers a real-time dashboard of web, e-commerce, and campaign activities, coupled with dynamic segmentation tools and powerful automation features to streamline your marketing efforts and provide 1:1 customer experiences at scale.

Key Features:

  • Dynamic segmentation
  • Real-time dashboard
  • Visitor identification
  • Continuously build customer profiles


  • Standard: $198/month (up to 10k subscribers)
  • Pro: $385/month (up to 25k subscribers)
  • Enterprise: $980/month (up to 100k subscribers)

8. Pica9

Pica9 marketing automation tools

Pica9 is a local marketing automation platform offering brand resource management, web-to-print, email, social, landing pages, and more with its comprehensive CampaignDrive™ platform. Pica9 empowers local marketers to streamline marketing efficiency and enhance results from a single, intuitive interface to manage a multitude of marketing functions.

Key Features:

  • Customize print collateral
  • Simple HTML email marketing tools
  • Send emails and view reporting in the same system
  • Built-in approval loops to streamline workflows
  • Multi-channel capabilities
  • HTML5 web banners and landing pages
  • Brand resource library
  • Platform reporting


  • Plans start at $1,000/month
  • Based on users, # of email contacts
  • Contact for a quote

9. Renderforest



An online video and animation maker in the cloud, Renderforest offers free tools for creating professional intros, animations, slideshows, and music visualizations in just minutes. Pay-per-export and subscriptions are also available if you want to remove watermarks, get high-priority rendering, or need a reseller license.

Key Features: 

  • Simple, easy-to-use online editor
  • 300+ video templates
  • Free forever with no editing limitations
  • Paid exports & subscriptions for reseller rights and removal of watermarks


  • Free Subscription: up to 3-min videos, standard rendering, 500MB storage
  • Subscriptions: $49 – $499/month ($119 – $1,999/year)
  • Free Exports: SD360 quality videos, RF watermarks
  • Pay-Per-Export: $9.99 – $29.99/export

10. Bremy


A Solution Dynamics product, Bremy offers internet-based, multi-channel publishing products and services. Offered via a variety of modules focused on different facets of digital publishing and marketing, such as email newsletters, video proofing, and database publishing, Bremy enables modern enterprises to configure a customized solution for boosting marketing efficiency.

Key Features: 

  • Streamlined video proofing with multi-user collaboration
  • Advanced digital asset management
  • Streamline publication creation and modification
  • Create and manage targeted email campaigns
  • Populate templates, tickets and point of sale (POS) within specifications

Cost: Contact for a quote

11. iContact


iContact has been providing best-in-class email marketing and automation solutions to small- and medium-sized businesses since 2003. Offering scalable solutions to meet the needs of high-volume senders, iContact offers flexible, easy-to-use solutions that go beyond basic email to provide personalized experiences.

Key Features: 

  • Advanced email marketing
  • Easy-to-use workflows
  • Advanced tracking and reporting
  • Social posting and monitoring


  • Essential: $32/month and up (drag-and-drop editing, A/B testing & more)
  • Professional: $99/month and up (analytics, workflows, triggered messages & more)

12. BuzzBuilder Pro

BuzzBuilder Pro

A sales and marketing automation suite that makes prospecting, lead generation, and nurturing easier, BuzzBuilder Pro is a useful tool for sales teams, marketers, and entrepreneurs.

Key Features:

  • Advanced email marketing automation
  • Website form builder
  • Tracking and analytics
  • Lead nurturing
  • Lead scoring and ranking
  • Social media marketing
  • Hot lead alerts


  • Solo: $250/month – 1 user, 2,500 contacts
  • Small Business: $500/month – 5 users, 12,500 contacts
  • Pro: $750/month – 10 users, 25k contacts
  • Enterprise: $1,500/month – 25 users, 50k contacts

13. Salesfusion


A multi-functional platform that bridges sales and marketing, Salesfusion is a marketing automation solution for mid-sized B2B businesses. Salesfusion facilitates 70 percent faster sales cycles and 54 percent improvement in sales quotas.

Key Features: 

  • Lead to revenue management
  • Email marketing
  • Lead capture and scoring
  • Website visitor tracking
  • Social marketing and event management
  • Campaign management
  • CRM connections


  • Core Package: $950/month (pricing based on database size and other variables)
  • Performance Pack: $350/month – Up to 5 domains, includes event calendar, AdWords integration, advanced list segmentation
  • Base package includes 10,000 contacts
  • Multiple Add-On Packs available

14. Genoo

Genoo Marketing

A comprehensive suite of marketing automation tools at an affordable price, Genoo offers a centralized lead database, lead capture forms and progressive profiling, landing page creation tools, and a slew of other features and functions to dramatically improve your company’s marketing effectiveness.

Key Features: 

  • Centralized lead database with unlimited leads
  • Intuitive landing page design
  • Full-featured Content Management System (CMS)
  • Lead capture forms and progressive profiling
  • Lead segmentation upon capture
  • Comprehensive lead activity tracking
  • SEO competitive analysis
  • On-page SEO, third-party integrations, and more


  • Standard: $199/month – 3 users, 5 lead capture forms
  • Premium: $599/month – 10 users, unlimited lead capture forms
  • Elite: $1,499/month – 50 users, unlimited lead capture forms

15. Bizible


Bizible closes the loop between marketing and sales and helps you make profitable marketing decisions. From maximizing AdWords ROI to multi-channel tracking and detailed lead history, Bizible offers exceptional visibility to streamline marketing initiatives.

Key Features: 

  • Campaign, ad group, ad content, and keyword level metrics for AdWords
  • Google Analytics style UTMs parameters
  • Detailed lead history
  • Unlimited custom reports
  • Multiple integrations


  • Track: $500/month – 1 AdWords account
  • Optimize: $1,000/month – Up to 5 AdWords accounts
  • Enterprise: $2,000/month – Unlimited AdWords accounts

16. eTrigue


Find your best prospects, nurture them into leads, orchestrate your marketing activities seamlessly, and measure results in real-time with eTrigue’s comprehensive marketing automation platform.

Key Features:

  • Live email and web tracking
  • 1:1 email marketing
  • CRM integration
  • Comprehensive reporting
  • Landing page editor
  • Real-time dashboard
  • Real-time lead alerts
  • Drag-and-drop campaign builder


  • Pricing based on database size
  • *Est. $600/month for 1,000 contacts

17. Allocadia


Master your marketing plans, budgets, and performance with Allocadia’s sophisticated marketing platform that provides CMOs and marketing teams with insight into marketing investments to facilitate better marketing effectiveness.

Key Features: 

  • Connect your planning, budgeting, and ROI data in one place
  • Full budget visibility at team levels
  • Collaboration with customized permission levels by the user
  • Connect strategic plan data to campaigns and programs
  • Custom target audience selection for each campaign or program
  • Insights on how your investments impact performance
  • Budgets and reporting
  • Marketing analytics
  • Reporting


  • Contact for pricing.

18. Sales Engine International

Sales Engine International

Marketing automation, content creation, and campaign execution are combined in Sales Engine International, a comprehensive Marketing as a Service (MaaS) platform for B2B companies.

Key Features: 

  • Execute, measure, and optimize multiple campaigns simultaneously
  • Communicate with prospects and leads based on buyer personas
  • Increase sales-readiness with relevant content
  • Prioritize leads fitting your ideal customer profile
  • Track lead activity to facilitate more valuable conversations
  • Automated, personalized emails for lead nurturing

Cost: Contact for a quote



ONTRAPORT provides everything you need to start, systemize, and scale your business for maximum efficiency. From beautiful web forms to task management, lead scoring, and more, ONTRAPORT facilitates a variety of activities to automate marketing tasks and beyond.

Key Features:

  • 360-degree view of business contacts
  • Customizable web forms
  • Automated task management with alerts
  • Flexible lead scoring to automatically identify your hottest leads


  • Pro: $297/month – 2 users, 25,000 contacts
  • Team: $597/month – 10 users, 100,000 contacts

20. LeadSquared


A complete marketing and sales automation software suite, LeadSquared helps you land more leads and close more deals. From creating landing pages for capturing leads to nurturing leads through email marketing, identifying hot prospects, and analyzing your results, LeadSquared facilitates increased marketing effectiveness.

Key Features: 

  • Create compelling landing pages
  • Integrates with a variety of apps and tools
  • Automated lead scoring
  • Autoresponders for lead nurturing
  • Lead intelligence analytics
  • List segmentation based on lead scores, behavior, geography, and other variables
  • Powerful reporting


  • Basic: $125/month – 5 users, 2,000 contacts
  • Standard: $250/month – 10 users, 10,000 contacts
  • Enterprise: $500/month – 20 users, 25,000 contacts

21. MarcomCentral


A marketing asset management solution, MarcomCentral empowers sales teams, partners, franchisees, distributors, and other authorized users to create brand-compliant marketing resources from anywhere to streamline the approval process and shorten time to production for improved marketing efficiency.

Key Features: 

  • Customize marketing based on audience and buying cycle stage
  • Improve brand compliance with streamlined brand-compliant asset creation
  • Comprehensive marketing asset portal, accessible from anywhere
  • Import data from Salesforce for customized deliverables

Cost: Contact for a quote

22. Ambassador


Referral tracking and management is simplified and automated with Ambassador. Turn your local customers into brand ambassadors through custom campaigns and incentives.

Key Features: 

  • Simple campaign builder
  • Specified event tracking for each campaign
  • Pre-built widgets and a powerful REST API for seamless user experience integration
  • Ambassador Groups and insights
  • Automated emails and triggers
  • Automatic payout fulfillment
  • Channel-specific metrics with single-dashboard reporting


  • Starter: $99/month – 250 Ambassadors
  • Emerging: $249/month – 1,000 Ambassadors
  • Pro: $799/month – 10,000 Ambassadors
  • Enterprise: $1,499/month – 50,000 Ambassadors
  • Custom: Contact for a quote

23. Integrate


Streamline demand generation with Integrate, by automating manual tasks, improving data quality and velocity, and proving ROI, all resulting in customer acquisition and growth. An end-to-end demand generation solution, Integrate dramatically improves marketing efficiency.

Key Features: 

  • Automate manual data processes
  • Govern prospect data in real-time
  • Increase data quality and lead velocity
  • Connect media and marketing systems for improved outcomes
  • Vetted cross-channel marketplace for prospect acquisition

Cost: Contact for a quote

24. BrandMaker


Streamline your marketing processes that’s modular by design so you can customize the perfect solution to meet your needs. Use modules individually or as an integrated solution for full marketing automation capabilities spanning every stage of the marketing spectrum.

Key Features: 

  • Streamline your marketing workflows
  • Individualized, compliant materials
  • Digital asset management
  • Product information management
  • Order and distribute marketing materials
  • Reporting, dashboards,and analytics

Cost: Contact for a quote

25. BuzzPortal


BuzzPortal is a comprehensive suite of tools, including more than 15 different lead nurturing models to engage with your customers and members. BuzzPortal encompasses not just digital tools, but a range of communications channels including voice, fax, email, social, and more, for mass automated communication for every industry.

Key Features: 

  • Link tracking tool
  • List manager
  • Landing page builder
  • Online surveys
  • Autoresponder and contact manager
  • Event manager
  • Voice, fax, social, and more

Cost: Contact for a quote

26. Active Conversion

Active Conversion

Tracking marketing initiatives, gain data about your visitors, and send qualified leads to your sales team with Active Conversion. With dramatically increased marketing efficiency, you can reduce the 70 percent of time typically spent by sales teams contacting leads who aren’t ready to buy.

Key Features: 

  • Better target your marketing efforts
  • Customize marketing efforts
  • Real-time data on marketing campaign ROI
  • Automatic demand generation
  • Score leads and track through the sales funnel

Cost: Contact for a quote

27. CommuniGator


CommuniGator offers a full suite of marketing automation tools to improve both your marketing efficiency and marketing effectiveness. Drive results through drip marketing, lead nurturing, page scoring, and a variety of other tools.

Key Features: 

  • Drip marketing
  • Lead nurturing and scoring
  • Page scoring
  • Remarketing
  • Automated follow-up actions based on triggers
  • Full triggered campaigns
  • Email marketing
  • End-to-end reporting

Cost: Contact for a quote

28. Agillic


Agillic offers three solutions to address various components of the buying cycle, including Agillic Match, Agillic Flow, and Agillic Dialogue. From personalized product recommendations to lead nurturing, customer retention, and individual, automated campaigns across devices, Agillic is a useful marketing automation tool for modern companies.

Key Features: 

  • Monitor the behavior of your user base
  • Match customers to ideal products
  • Automatically generate content based on product feed
  • Remarketing tools to win back customers and address abandoned carts
  • Cross-channel content
  • Drag-and-drop flow designer
  • Personal or behavior-related data to target specific user groups

Cost: Contact for a quote

29. Aprix Solutions

Aprix Solutions

An online marketing calendar you can easily share without relying on disjointed email communications, Aprix Solutions is a Software as a Solution (SaaS) platform that not only helps you plan your campaigns, but manage vendors, deadlines, workflows, and more.

Key Features: 

  • Manage projects and track activities
  • Plan events and trade shows
  • Share marketing files and manage vendors
  • Web-based marketing database
  • Intuitive interface for managing projects, deliverables, and activities

Cost: Contact for a quote

30. Distribion


Centralized marketing control and complete marketing automation in a comprehensive platform, Distribion offers a wide range of functionality spanning sales enablement, email marketing, marketing asset management, and more.

Key Features: 

  • Integrated multi-channel marketing campaigns
  • Real-time tracking and campaign visibility
  • Business rules and triggered messaging
  • Set filters and assign values to customer attributes
  • Multi-channel drip nurturing and execution

Cost: Contact for a quote

31. Elateral


The Elateral Marketing Services Cloud enables you to produce content that fuels relevant experiences “with record-shattering speed, flexibility, control and cost efficiency.” Source any content, in any form, from any system, and customize and deliver it in any format for fully personalized, engaging marketing experiences.

Key Features: 

  • Print, POS, web, mobile, social
  • Dynamic scaling with automated layout re-optimization
  • One-to-many flow-through customization for efficiency and consistency
  • Multiple versions for real-time, interactive dialogues
  • Identify and leverage high-performing assets

Cost: Contact for a quote

32. Cascade


Manage all your multi-channel marketing campaigns in a single platform with Cascade. Designed to coordinate and manage multiple direct marketing promotions simultaneously, Cascade enables marketing efficiency and streamlines measurement and reporting for improved results.

Key Features: 

  • Improve campaign measurement for board-level reporting
  • Coordinate campaigns across departments and disciplines
  • Shorten time to ROI through more efficient planning and execution
  • Multi-channel campaign execution
  • Measure lift from marketing objectives and apply learning to future campaigns

Cost: Contact for a quote

33. AdRoll

AdRoll marketing automation software

A widely used retargeting platform, AdRoll helps you re-engage leads and customers with ads across Facebook, Twitter, mobile, and the web. With cross-device, cross-platform retargeting capabilities, as well as flexible segmentation, you can provide customized experiences that dramatically improve marketing efficiency.

Key Features: 

  • Cross-device, cross-platform retargeting
  • Facebook, Twitter, mobile, and web
  • Dynamic LiquidAds
  • Flexible segmentation
  • Transparent analytics
  • Expert optimization and conversion reporting


  • Customized budgeting
  • Full control over ad spend
  • Two-week free trial
  • No contracts or commitments

34. Bronto


An email marketing automation tool for e-commerce retailers, Bronto offers an advanced marketing automation engine as well as solutions for shopping cart abandonment, post-purchase campaigns, and powerful e-commerce integrations.

Key Features: 

  • Deliver data-driven messages
  • Fuel engagement through the customer lifecycle
  • Campaign management
  • VIP and loyalty programs
  • Post-purchase campaigns
  • Marketing database with precise segmentation
  • SMS messaging and text-to-join
  • Full library of commerce marketing apps

Cost: Contact for a quote

35. GreenRope


Complete CRM and marketing automation in-one, GreenRope is “the ultimate dashboard for your business.” Manage every aspect of sales, marketing, and operations from a single, intuitive interface that streamlines decision-making and provides increased visibility into performance.

Key Features: 

  • Track each interaction at every customer touchpoint
  • Trigger automation, lead scoring, analysis, prediction, and engagement
  • Email marketing
  • Event management and calendar booking
  • Project management
  • SMS marketing
  • Surveys
  • Social collaboration
  • Predictive analytics
  • Video tracking


  • Starter: $129/month – 1,000 contacts
  • Pro: $149/month – 3,000 contacts
  • Premium: $169/month – 5,000 contacts
  • Powerhouse: $199/month – 7,500 contacts
  • Magnificent: $249/month – 10,000 contacts
  • Supreme: $399/month – 25,000 contacts
  • Ultimate: $449/month – 50,000 contacts

36. Ifbyphone


Ifbyphone provides voice-based marketing automation, enabling companies to optimize revenue generation through call analytics and automation. Connect, measure, and optimize your voice interactions with prospects using Ifbyphone’s sophisticated automation tools.

Key Features: 

  • Lead capture
  • Lead response
  • Lead scoring
  • Application generation
  • Analytics
  • Lead nurturing

Cost: Contact for a quote

37. NextBee


Generate brand affinity, acquire new customers, and optimize revenue generation with NextBee’s suite of tools for savvy marketers. It’s a customer acquisition and retention solution enabling modern companies to automate processes, facilitate brand loyalty, and drive revenue.

Key Features: 

  • Customer referral rewards
  • Facilitate brand advocacy
  • Manage affiliate programs
  • Customer loyalty programs and incentive rewards
  • Gamification
  • Generate social fans
  • Proactively identify at-risk accounts to reduce subscription churn
  • Up-selling and bundling
  • Offers and coupons

Cost: Contact for a quote

38. Zoho


Zoho CRM provides a 360-degree view of your sales cycle and pipeline, allowing you to identify trends, spot opportunities, and close more deals. Grow your company into a customer-centric organization with Zoho’s streamlined customer relationship management and marketing efficiency tools.

Key Features: 

  • Filtered list of activities and prospects
  • Automate day-to-day business activities
  • Gain complete visibility of your sales cycle
  • Align sales efforts with business strategies and objectives
  • Engage and communicate with prospects and customers via multiple channels
  • Extend your solution by integrating with third-party tools
  • Capture leads from your website
  • Real-time visitor tracking


  • Standard: $12/user/month – Sales forecasting, reports and dashboards
  • Professional: $20/user/month – Email integration, social CRM
  • Enterprise: $35/user/month – Territory management, custom modules
  • CRM Plus: $50/user/month – Email marketing, help desk, customer surveys

39. ActiveCampaign

Active Campaign

A seamless experience to improve marketing efficiency, ActiveCampaign helps you grow your business with email marketing, marketing automation, sales, and customer relationship management solutions.

Key Features: 

  • Email marketing
  • Personal and behavioral data about your contacts
  • Customized marketing automation with branches, conditions, triggers, and more
  • Track page visits and custom events
  • Segment based on basic or advanced logic
  • Trigger actions based on site visits or other behaviors
  • Initiate campaigns with dynamic content
  • Smart email content with customization based on user interactions and other data
  • Real-time social analytics


  • Basic: Starts at $9/month – Email marketing, marketing automation
  • Plus: Starts at $49/month – CRM with sales automation, lead scoring
  • Enterprise: Starts at $149/month – Custom mailserver domain, dedicated account rep

40. ConstantContact


ConstantContact is predominantly an email marketing automation solution, although ConstantContact Toolkit takes it a step further with Facebook fan promotion, coupons and deals, event management, and more.

Key Features: 

  • Sophisticated email marketing
  • Intuitive email editor
  • Facebook fan promotion
  • Manage events from invitations to payment processing
  • Customer feedback and surveys
  • Process and track credit card donations
  • List building tools
  • Apps and integrations
  • Autoresponder


  • 0 – 500 contacts:
    • Email marketing: $20/month
    • Email and more: $45/month
  • 501 – 2,500 contacts:
    • Email marketing: $35/month
    • Email and more: $60/month
  • 2,501 – 5,000 contacts:
    • Email marketing: $55/month
    • Email and more: $80/month
  • 5,001 – 10,000 contacts:
    • Email marketing: $85/month
    • Email and more: $110/month

41. MailChimp


With smart, flexible features to streamline email marketing, MailChimp helps automate marketing activities by keeping you in touch with the prospects and customers who matter most to your business.

Key Features: 

  • Email marketing automation
  • Trigger emails based on signup date, website activity, and more
  • Personalized marketing via emails
  • Automated welcome emails
  • Behavioral targeting
  • Provide product recommendations based on previous purchases
  • Monitor engagement


  • Entrepreneur: FREE – Up to 2,000 contacts
  • Growing Business: Plans range from FREE to $25/month and up, based on # of subscribers
  • High Volume Sender: Plans range from $425/month to $525/month and up, based on # of subscribers

42. Asana


Get your team organized and keep your marketing activities on-track for improved marketing effectiveness with Asana. Re-imagined team communication, from the ground-up, means you can prioritize your most important tasks, coordinate team collaboration, and streamline workflows for improved results.

Key Features: 

  • Create, assign, and manage tasks
  • Keep conversations in-context with tasks
  • Get automatic updates about tasks that matter to you
  • Attach files from Box, Dropbox, and Google Drive
  • High-level, project-view dashboards
  • Visualize team goals and milestones


  • Basic plan: FREE
  • Pro: $21/month – Up to 5 members – Central administration and billing
  • Pricing based on number of members

43. Gliffy


Create high-quality flowcharts, organizational charts, UML diagrams, network diagrams, wireframes, technical drawings, and more with Gliffy. Gliffy works directly in your web browser with a variety of capabilities you can use to visualize marketing workflows to improve marketing efficiency.

Key Features: 

  • Organize your thoughts or workflows in intuitive diagrams
  • Intuitive interface to create professional diagrams quickly
  • Collaborate with anyone who has access to a web browser
  • Create organizational charts, SWOT analyses, site maps, wireframes, and more

Cost: FREE

44. Jumplead


Jumplead automates the lead nurturing process, by converting your website visitors into leads, then nurturing them into customers. An all-in-one software platform for marketing automation, Jumplead offers everything from lead tracking to CRM, automations and analytics.

Key Features: 

  • Lead tracking
  • Contacts CRM
  • Landing pages
  • Email marketing
  • Behavior-triggered actions
  • Analytics, keyword position tracking, drill-down conversion metrics
  • Integrations with Salesforce, Zapier, WordPress


  • Explore: FREE – 200 visitors
  • Solo: $49/month – 2,000 visitors
  • Starter: $99/month – 7,500 visitors
  • Pro: $199/month – 20,000 visitors

45. SimplyCast


A leading customer flow communication platform, SimplyCast offers inbound marketing, marketing automation, and multi-channel communication combined in a streamlined tool to increase marketing efficiency. SimplyCast offers a robust set of tools and functionality for complete marketing automation.

Key Features: 

  • Activation cross-check
  • Third-party CRM integration
  • Drag-and-drop interface
  • Data input automation
  • Easy multi-channel integration
  • Autoresponder capabilities
  • Customizable selection fields
  • Decision-based sending
  • Time filters
  • Lead nurturing

Cost: Contact for a quote

46. Drip


Drip is “lightweight marketing automation that doesn’t suck,” enabling you to craft every interaction with your leads, trial users, and customers to improve results. A simple widget you can install in less than 10 minutes, Drip dramatically improves lead generation for users.

Key Features: 

  • Marketing automation
  • Send targeted emails based on events
  • List management
  • HTML and plain-text emails
  • Automatically create 5-day email courses based on existing content


  • FREE two-week trial
  • Basic Plan: $49/month – 2,500 subscribers, 20,000 broadcast sends/month

47. Kentico 


A powerful, integrated marketing solution without the usual headaches and costs, Kentico offers streamlined web content management, e-commerce solutions, online marketing and communities, and collaboration tools to speed processes and enhance your team’s marketing effectiveness.

Key Features: 

  • Web content management
  • WYSIWYG editor
  • Media libraries and document management
  • Page templates and standard workflows
  • Product options, online payments, and more for e-commerce vendors
  • Paid memberships
  • Social networking and online communities
  • Online forms
  • Lead scoring
  • Web analytics
  • Buyer personas
  • Segmentation


  • Multiple pricing options
  • 1 website base license: $3,499
  • 1 Server Base License for 10 Sites: $16,999
  • Other price levels and options available

48. Leadsius


A sophisticated marketing automation solution, Leadsius empowers marketing teams to achieve exceptional results with a variety of marketing efficiency tools and functions. An on-demand model with no charges for set-up, integration, or training, Leadsius is a hit-the-ground-running marketing automation platform for modern businesses.

Key Features: 

  • Lead nurturing
  • Lead qualification
  • Email marketing
  • Lead management
  • Landing page and web form creators
  • Contact database
  • Website visitor tracking
  • Lead analysis and reporting


  • FREE: 1 user, up to 2,500 contacts
  • Starter: $295/month – 5 users, 5,000 contacts
  • Professional: $595/month – 10 users, 25,000 contacts
  • Enterprise: $1,195/month – 25 users, 100,000 contacts

49. Kahuna


Deliver the right message, to the right prospects or customers, at the right time with Kahuna’s marketing automation solution for your mobile audiences. Onboard users, increase engagement, and drive revenue and conversions in the increasingly mobile world.

Key Features: 

  • Up and running in under 30 minutes
  • Improve mobile engagement
  • Measure the results of every message you send
  • Prevent app uninstalls
  • Ready-made growth templates
  • Real-time data and in-depth profiles
  • Personalized, relevant messaging
  • Data reflects behavior across desktop, mobile web, and native apps

Cost: Contact for a quote

50. Demandbase


Demand awareness, engagement, and conversions with Demandbase, a comprehensive B2B advertising and website personalization platform. Designed specifically for the account-based needs of the B2B sector, Demandbase helps you create personalized experiences for every prospect, company, or business audience that matters to you.

Key Features: 

  • Connects marketing technology across the funnel
  • Performance Manager
  • Web analytics
  • Advertising, personalization, and conversion solutions
  • Account-based views of site traffic
  • Unified views of marketing programs across the funnel
  • Deliver personalized messages to targeted accounts
  • Performance dashboards
  • Audience management
  • Marketing/CRM connectors

Cost: Contact for a quote

51. SharpSpring


An all-inclusive, affordable marketing automation software tool, SharpSpring is built to drive leads, generate sales, and optimize ROI. Delivering powerful features to any business of any size, SharpSpring also integrates with the systems you want to keep including CRM, CMS, and form builder solutions.

Key Features:

  • Behavioral-based email automation
  • Dynamic forms built for conversation
  • Engage leads at critical points
  • VisitorID identifies more than leads
  • Built-in and 3rd-party CRM
  • Landing pages built to convert
  • Launch a blog in minutes with the blog builder
  • Slice and dice metrics into customized reports to make key decisions with accurate, relevant data

Cost: Contact for a quote

52. Net-Results


The first choice of people buying marketing automation for the second time, Net-Results owes its popularity in part to its stellar support, the highest-rated of any major marketing automation vendor. An affordable, yet fully-featured tool, Net-Results is a complete solution that is both functional and intuitive to use.

Key Features:

  • Build landing pages and forms easily with Net-Results’ intuitive drag-and-drop builders; no HTML or CSS knowledge required
  • Powerful, flexible campaign management for lead nurturing
  • Create stunning, mobile-ready, responsive emails from the extensive template gallery, drag-and-drop builder, or custom HTML editor
  • Schedule and track social media posts directly from Net-Results
  • Streamline sales with trackable emails sent directly from your CRM
  • Integrate with any leading CRM in less than one hour

Cost: Starts at $800/month, annual billing

53. Delivra


An email marketing and marketing automation platform, Delivra is designed for teams looking for a strategic partner to assist with email automation strategic development and management. Delivra features a nimble user interface that ensures the right messages reaches the right people at exactly the right moment.

Key Features:

  • Maximize customer lifetime value via direct mail, SMS text messages, and call centers by incorporating multi-channel drip campaign flow steps to your automation
  • Automatically sends mailings based on behavior, purchase history, and more
  • A/B testing to determine which email content drives the highest engagement
  • Alert teams when engagement or purchase triggers and behaviors arise so they may seize opportunities
  • Track your success with actionable data to make better business decisions
  • Drag-and-drop editor

Cost: FREE trial available

  • Standard: Starts at $75/month, billed annually
  • Professional: Starts at $100/month, billed annually
  • Commerce: Starts at $150/month, billed annually

54. Lead Liaison

Lead Liaison

Lead Liaison is a marketing automation tool that helps users generate more revenue and increase sales effectiveness. From lead nurturing to full-blown marketing automation, Lead Liaison provides cloud-based marketing solutions that help businesses around the globe attract, convert, and close leads.

Key Features:

  • Create and drive demand to your website and transform it into real-time, actionable, and measurable leads
  • Packaged with an entire marketing tool suite
  • Easily create and deploy assets and set up key business processes
  • Optimized to help sales and marketing teams build relationships with prospects, customers, and partners while boosting productivity

Cost: Contact for a quote

55. Infusionsoft


Infusionsoft provides sales and marketing software that caters to the needs of small businesses. Their integrated sales and marketing software solution combines marketing automation, CRM, eCommerce, and payment solutions with a bustling marketplace of apps, integrations, and partners.

Key Features:

  • Award-winning automation software
  • CRM for small business – organize your contacts and speak to their needs by collecting data on their behaviors
  • Maximize engagement while minimizing workload with marketing automation
  • Capture more leads
  • Improve conversion rates
  • Build relationships with and engage your audience via personalized, automated follow-ups
  • Automate lead capture and follow up
  • Trigger personalized communications based on email sends, opens, clicks, form submissions, and payment history
  • Send timely messages relevant to customer needs


  • Essential: $199/month with annual contract, billed monthly – CRM and marketing automation for 3 users
  • Deluxe, Sales Automation: $299/month with annual contract, billed monthly – CRM, marketing automation, and sales automation for 4 users
  • Deluxe, eCommerce: $299/month with annual contract, billed monthly – CRM, marketing automation, and eCommerce for 4 users
  • Complete: $379/month with annual contract, billed monthly – CRM, marketing automation, sales automation, and eCommerce for 5 users
  • Team: $599/month with annual contract, billed monthly – CRM, marketing automation, sales automation, and eCommerce for 10 users

56. WebEngage

WebEngage is a powerful Marketing Cloud for Consumer Businesses which automates communication and improves retention across users’ life-cycle.

Key Features: 

  • Cross-channel user engagement via these channels – Web Message (notification, survey, and feedback)
  • In-App Message
  • Push Notification
  • Email, Text Message and Web Push
  • With the WebEngage Journey Designer, use a drag-and-drop user workflow builder to implement intelligent multi-channel campaigns for effective user lifecycle marketing.


  • Solo: $199/month, billed annually – 10k monthly active users
  • Band: $899/month, billed annually – 50k monthly active users
  • Choir: $1499/month, billed annually – 100k monthly active users
  • Orchestra: prices vary, contact for a quote – >100k monthly active users

57. amoCRM


amoCRM is a smart, easy-to-use sales solution designed to save you time and money. It’s lead management made easy. Monitor your pipeline and get a 360° overview of your sales with only a few clicks.

Key features:

  • Digital Pipeline (Sales Automation)
  • Build-in Team Messaging
  • Email Parsing
  • Two-Way Email Sync
  • Recurring Sales
  • API & Extensions


  • Base: $15 per month/user
  • Advanced: $25 per month/user
  • Enterprise: $45 per month/user

9 Tips to Truly Engage Customers With Your Marketing

More on Marketing Automation Software

If you’re still stuck deciding between marketing tools, check out this marketing automation TrustMap created by TrustRadius. It lets you compare marketing automation products based on satisfaction ratings from real users.

Data-Driven Solutions from NGDATA