Business analytics generally includes three phases: descriptive, predictive, and prescriptive. The third and most advanced phase of business analytics, prescriptive analytics takes Big Data and makes it actionable by delivering both predictions on outcomes and offering suggestions on how to make use of these predictions to achieve desired results.
Predictive analytics, once on the edge of innovation, combines machine learning, modeling, and other technologies to make informed predictions about what trends are likely to emerge and what consumers are likely to do next. But NGDATA believes that modern customer-centric enterprises need more than simple charts and graphs to inform decision-making. They need more than just the predictive analytics that have been considered cutting-edge in data analysis; they need prescriptive analytics.
Take your analytics beyond predictive to prescriptive with Lily, an advanced supplement to leading business intelligence software solutions. Get in touch via email or phone to speak with an NGDATA representative directly.
What’s missing from predictive analytics that makes it difficult to derive valuable, actionable insights in a timely manner? Real-time analysis.
Predictive analytics simply offers an educated guess, based on analysis of data, about what might happen next. Prescriptive analytics applies actions to the insights derived from predictive analytics, in real-time, to each customer on an individual level. Only NGDATA’s Lily Enterprise provides prescriptive data analytics by combining thousands of data points, de-siloing the vast amounts of enterprise data to create a comprehensive, individualized customer profile we call Customer DNA.
Eliminate data silos and capitalize on prescriptive analytics techniques with Lily, NGDATA’s advanced intelligence reporting supplement. Or, contact us via email or phone today to speak with an NGDATA representative.
Data analytics is the fuel for personalization, a trend which only grows stronger as data analytics technology evolves. The increased demand for personalized communications can only be met by a prescriptive approach to data analysis. NGDATA meets this demand by providing comprehensive Customer DNA profiles, breaking down data silos to create a single, streamlined customer view with thousands of built-in, industry-specific metrics, resulting in a detailed profile of every individual consumer.
Customer DNA profiles provide real-time, updated scores for every customer, which you can compare to broader customer Sets defined by you. Additionally, real-time alerts on scores and trends enable you to proactively address customers about to churn before negative outcomes occur.
Prescriptive analytics is within reach with Lily, an advanced supplement to leading business intelligence solutions. Want to speak with an NGDATA representative? Get in touch today via email or phone.
NGDATA’s flagship product, Lily Enterprise, empowers enterprises to take control over their marketing efforts and customer communications like never before possible. Specifically, Lily makes it possible for enterprises to:
When your customers demand personalized offers and relevant, timely communications, anything short of prescriptive analytics won’t cut it. You need Lily from NGDATA to transform your marketing initiatives and customer communications to exceed the demands of modern consumers.
Surpass industry standards and deliver an unprecedented level of personalized messaging and services to wow your audience with Lily, the leading customer data analytics solution from NGDATA. Want to speak with an NGDATA representative? Get in touch today via email or phone.
The rise of Big Data has made it necessary for businesses of all sizes to embrace data analytics solutions. But there’s a critical difference between organizations that analyze data that exists in silos and attempt to piece together actionable insights after the fact and those that embrace prescriptive analytics techniques to gain not only predictions based on data, but prescriptions for the best course of action to achieve greater profitability.
Don’t let your enterprise’s data go to waste. The power to de-silo your enterprise data and gain actionable insights is within reach with Lily Enterprise. No other solution identifies consumers across the multitude of channels in the modern world to create a consolidated, streamlined, and comprehensive individual view of each and every consumer that interacts with your business. From thousands of built-in, industry-specific metrics to the ability to add additional data sources with minimal impact, Lily offers the unprecedented capability to de-silo your data, giving you a more complete picture of your individual customers and how they compare to larger sub-sets of your audience in real-time.
Eliminate data silos with Lily, NGDATA’s advanced intelligence reporting that enables customer-centric enterprises to capitalize on prescriptive analytics in a single, comprehensive customer view. Contact us via email or phone today to speak with an NGDATA representative.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...