Marketing data no longer consists merely of broad statistics about your industry and consumer purchasing behaviors. The rise of Big Data has led to the need for sophisticated customer data analytics that look beyond broad industry statistics and even broad audience statistics, providing deep insights into individual consumer behavior, needs, and desires.
Customer data is critical for the modern enterprise, impacting every single facet of an organization from product research all the way through the customer experience. The ever-increasing number of channels through which enterprises reach and engage consumers means enterprises have vast amounts more data available to them than ever before. But without effective customer data management, all that data remains in silos where extracting real value poses substantial challenges.
NGDATA’s flagship product, Lily Enterprise, eliminates data silos and provides comprehensive customer data analytics through Customer DNA profiles. These profiles combine data from all your data sources, resulting in a single, comprehensive view of each and every customer.
Learn more about Lily, the leading customer data analytics solution from NGDATA. Or, to speak with a representative of NGDATA for more information, contact us via email or phone.
NGDATA’s Lily provides in-depth customer profiles of every prospect and every customer who interacts with your business, from early-stage prospects to devoted, repeat customers who have remained loyal to your business for years. Lily’s Customer DNA profiles combine thousands of metrics on every single prospect and customer, giving you the key insights you need to provide the personalized customer experiences modern consumers demand.
Before Lily, creating a single customer view was no simple task. Building these profiles and continuously populating them with important variables meant undertaking huge data integration efforts between heterogeneous databases and data warehouse systems. This often led to duplication of efforts, largely due to diverging requirements between teams, a lack of an accepted definition of what actually constitutes a customer, and disagreement on the key metrics that are critical for building solid, valuable customer profiles. Not to mention, data that was sometimes outdated and no longer relevant by the time profiles were actually completed.
Lily solves these challenges by automating the process of gathering and compiling data into meaningful profiles that offer real-time, actionable insights. With customer data integration into a single profile view, valuable data, predictions, and prescriptive action suggestions are at the fingertips of every department, every team, and every employee at the moment they need them.
Ready to discover advanced, comprehensive customer data analytics? Find out more about Lily’s advanced customer data management solution for enterprises. Or, talk with a representative of NGDATA for more information about how Lily can transform your customer data management by contacting us via email or phone.
Mining data from the multitude of data sources and engagement channels used by customer-centric enterprises in the modern world is largely driven by Big Data. Lily begins by identifying each customer and anonymous visitor across all your data sources and touch points. Every data source is then carefully mapped to Lily’s standard data ingest model. Lily also differentiates interaction-based data, including lack of activity, from entity-based information, all augmented with contextual information that ultimately powers the real-time, actionable insights enterprises derive from Lily.
Lily’s standard data ingest model allows the support of thousands of industry-specific metrics out-of-the-box, while new data sources can be added with minimal impact. Enterprises only need to map their data sources into Lily’s standard ingest model, upon which metrics calculation happens instantly.
Customer data mining doesn’t have to be a complex, time-consuming process. Find out more about Lily’s customer data management solution for enterprises to learn how collecting customer data and gaining real-time feedback can be simple. Or, talk with a representative of NGDATA by contacting us via email or phone.
Lily’s benefits don’t end with simplifying the process of collecting customer data. With thousands of built-in, industry-specific metrics, you can narrow down to select specific metrics you’re interested in as they pertain to specific goals or business processes. Additionally, while individual Customer DNA profiles are incredibly valuable, it’s also imperative to be able to view an individual’s behavior, habits, and trends compared to those of a broader sub-set of customers. Lily meets the mark here, too, offering the ability to define Sets of DNA metrics, replacing the static customer segments available to marketers using ordinary customer data platforms and analytics solutions.
What’s more, Lily’s real-time customer data integration enables the analysis of customer interactions, contextual information, and series of events and conditions that indicate the action a customer is most likely to take next. With alerting functionality, Lily alerts your team to the most promising opportunities so they can take action and secure business at the right time and through the right channels.
Don’t limit your enterprise’s potential with ordinary customer data analytics solutions. Learn more about Lily, a comprehensive, sophisticated data analytics solution from NGDATA. Or, to speak with a representative of NGDATA for more information, contact us via email or phone.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...