Business analytics is a must for modern enterprises. In fact, even small- to mid-sized companies are making use of business analytics like never before, thanks to the widespread availability of low-cost and even free business analytics software solutions. But with the ever-rising amount of data enterprises are generating, simple business analytics solutions aren’t cutting it for big business needs any longer.
Not only is the amount of data being analyzed growing exponentially, but enterprises which have made savvy use of business intelligence analytics in recent years have contributed to an increase in consumer demand for unprecedented levels of personalization in the delivery of both marketing and services. Customer-centric enterprises must now rise to the challenge of nurturing leads with highly personalized communications to earn their business, while at the same time grappling with making sense of vast amounts of business and customer data that generally exist in silos.
In other words, the rise of Big Data has opened many doors of opportunity and, to some degree, leveled the playing field among businesses of all sizes, yet it’s also made the modern business climate more complex than ever before. NGDATA’s comprehensive intelligence reporting and data-driven solution is solving these challenges for the world’s leading enterprises with its premier product, Lily Enterprise.
Learn how NGDATA’s flagship product, Lily, the leading customer experience management solution, supplements business analytics solutions to eliminate data silos, delivering comprehensive Customer DNA profiles. Or, contact us via email or phone to speak with an NGDATA representative today.
Big Data is, by now, a widely recognized term, and most businesses are gaining an understanding of the various ways the ever-growing body of data can be used to refine processes and inform decision-making. Predictive Analytics is making its mark as well, particularly in the marketing community, where businesses stand to benefit substantially from predictable patterns in prospect behavior.
Yet both Big Data and Predictive Analytics fall short of delivering the precise, in-depth knowledge of individual consumers that enables customer-centric organizations to deliver messages and services that exceed expectations and earn lasting customer loyalty. As consumers are increasingly informed about the ways enterprises make use of data to influence their behavior, they become more resistant to marketing tactics that seemingly lump them into a broader category – they lose their sense of individuality when they feel as though they’re being treated like a demographic.
Find out more about how NGDATA’s flagship product, Lily, the leading customer experience management solution, delivers real-time insights on the individual customer level. Or, contact us via email or phone to speak with an NGDATA representative about how Lily can transform your business analytics strategy.
The solution, of course, is to develop a deep understanding of every customer on an individual level. But the process for achieving this is cumbersome and time-consuming. By the time data is aggregated, analyzed, and presented in a usable format, it is already yesterday’s news. It’s not scalable. Until now. NGDATA’s Lily goes beyond Big Data and beyond business analytics, offering consumer intelligence solutions with the real-time, actionable, customer-level insights required to excel in the modern enterprise landscape.
Only Lily enables you to leverage your Big Data by connecting all your various data sources, eliminating data silos for comprehensive, individual Customer DNA profiles that facilitate a highly personalized customer experience for each and every customer – not for buyer personas, or for various stages in the buying journey, but precisely targeted decisions based on intelligent predictions of each customer’s anticipated action based on their unique circumstances.
You’re still equipped with demographic-level data, with the ability to compare individual customers to larger customer sets that you define. But you’re never again limited to evaluating an individual consumer based on broader classifications alone.
Learn more about how NGDATA’s customer intelligence solution, Lily, can transform your business analytics processes, providing real-time Customer DNA profiles to drive rapid, intelligent decision-making. Or, talk with an NGDATA representative today by contacting us via email or phone.
Eliminating data silos means complete visibility into customer behavior, and the individual Customer DNA profiles provided by Lily make it possible to predict future actions like never before. With Lily, you’re not merely relying on predictive analytics to make educated guesses about what’s most likely to happen next, but actually gaining visibility into the precise moment when a customer is about to drop out of the buying journey or discontinue services – well before the action occurs or is truly considered by the customer.
With unprecedented visibility, you can intercept undesirable decisions and deliver a personalized experience that not only gains consumers’ trust, but facilitates lifelong brand loyalty. Alerts on scores or trends provides instant notification, alerting you to individual customers likely to churn so that you can respond with rapid action for more favorable outcomes.
The same level of insights enables you to strategically craft plans for marketing and sales teams based on identifying individual prospects who are most likely to convert, so your teams can focus their efforts where they count, delivering the right messaging, to the right consumers, at the precise moment to produce the outcomes you desire. Traditional business analytics software only completes part of the puzzle, but the real-time insights offered by Lily will literally transform the way you do business.
Take control of the customer experience in ways never before possible with NGDATA’s customer intelligence solution, Lily. Or, to talk with an NGDATA representative about how Lily fits into your existing business analytics strategy, contact us via email or phone.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...