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One-to-one marketing is a customer relationship management (CRM) strategy that centers on personalized customer interactions. The method is based on
A Definition of Customer Churn Customer churn occurs when customers or subscribers stop doing business with a company or service.
A Definition of Customer Retention Customer retention refers to the activities and actions companies and organizations take to reduce the
At NGDATA, we enable organizations to develop long-lasting customer relationships through data-driven experiences. We identified real-time interaction management (RTIM) as
For years, many have viewed retail banking as a commoditized market. When rates are similar across the industry, there’s only
Guarantee Great Insurance Experiences with Richer Data We all want seamless digital experiences – especially now that many of our
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