Conversational Marketing Definition
Conversational marketing or conversation marketing is a feedback-oriented approach to marketing used by companies to drive engagement, develop customer loyalty, grow the customer base, and, ultimately, grow revenue. Conversational marketing is based on the common sense idea of listening to your customer and potential customer’s needs. Being willing to incorporate feedback into your marketing strategy and communicating with the customer on a one-to-one basis, can help to distinguish your company’s brand and also encourage potential customers to engage with your product or service.
The rise of social media and other automated chat tools or bots has opened up new lines of communication with customers. As a result, conversational marketing has taken on a whole new level of importance. More and more companies are leveraging social media to drive their conversational marketing program and develop their brand voice.
Examples of Conversational Marketing
When people think about conversational marketing, they tend to focus on social media networks and automated chat tools. However, conversational marketing is not so limited. There are many examples of conversational marketing, some you may already be implementing and others that are worth considering.
Conversational Marketing Best Practices
As you out together your conversational marketing strategy, there are a number of best practices you should consider following:
Further Reading on Conversational Marketing
There are a number of useful resources around the web you should check out to grow your understanding of conversational marketing. Here are three we think are worth your time:
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