As defined by David Raab, principal at Raab Associates, Inc., a customer data platform (CDP) is “a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems.” Raab lists various products as customer data platforms, including B2B predictive lead scoring and customer success management, campaign management with an integrated customer database, and data management platforms to support online advertising. Raab points out, “CDPs exist because marketers need to coordinate customer (and prospect) interactions across channels.”
As customers interact with companies in multiple ways and via multiple devices, companies must have the ability to capture all of their customer data to gain a complete picture of their customers and prospects. Customer data platforms give organizations the 360-degree of their customers that is necessary for enhancing the customer experience and offering the personalized service customers demand.
NGDATA’s Lily is the enterprise solution that captures data from every available source and gives organizations the information they need about their customers on an individual basis, with Lily Customer DNA. In fact, Lily is the customer data platform that delivers more relevant customer experiences and gives organizations the relevant and actionable knowledge they need in order to make a greater customer impact and do better business more quickly.
Learn more about Lily, the leading customer data mining solution from NGDATA. Or, get in touch with an NGDATA representative via email or phone to learn how Lily can transform your customer data into actionable insights.
Benefits of Investing in a Customer Data Platform
Customer data platforms go beyond data warehouses, as these solutions are comprehensive in order to collect, process, and share information so that organizations can take the knowledge gained from the customer data platform and drive more relevant customer interactions and build stronger relationships with customers. Customer data platforms get to the heart of the customers and give insights into prospects as well. By collecting data from all touchpoints, customer data platforms create complete customer profiles.
As a result, customer data platforms are the gateway to improved customer experience; they deliver the information necessary for creating exceptional customer experiences that lead to a better return on investment (ROI). Studies show that customer experience impacts business in many ways, from a direct correlation to satisfied customers making additional purchases, to increasing their loyalty. That’s why 89% of companies plan to complete primarily on the basis of customer experience in 2016, according to Gartner.
Only Lily builds the individual Customer DNA profiles that organizations and enterprises need in order to deliver truly relevant and contextually-aware customer experiences. Organizations that choose Lily are able to make their Big Data work for them because Lily connects all data sources in real time, giving those organizations access to actionable information that is much more engaging for customers and that leads to more effective inbound interactions and marketing programs. The result is improved customer lifetime value.
Eliminate the Challenges Posed by Data Silos with Customer Data Platforms
Marketers and their organizations often have a great deal of difficulty unifying their customer data. Their data silos prevent them from getting the full value from their data, and prevent sales and marketing from collaborating in a productive way. In fact, a CompTIA survey shows that 8 in 10 organizations report high or moderate degrees of data silos.
Only 31% of organizations report having the ability to provide a comprehensive single customer view, which means valuable customer data points are not integrated fully. And, nearly 66% of organizations report experiencing some degree of shadow data repositories because staff maintain their own contact or prospect lists. All of these challenges with data silos can be overcome with a top customer data platform like Lily.
With Lily, organizations break down data silos to gain the formerly elusive single customer view. Only Lily delivers the single customer view that incorporates thousands of descriptive, calculated, and industry-specific metrics that result in a detailed record of each individual customer’s behavior. Through this Lily Customer DNA view, organizations gain a complete understanding of their customers for more effective interactions.
Organizations put this real-time knowledge to work to create the most contextually-aware customer experiences possible. That’s also why Lily is the customer data platform that organizations choose when they want a single solution that allows them to quickly understand the whole customer, to benefit from existing and new customer data, and to provide exceptional customer service.
Learn more about Lily, the leading customer data management platform from NGDATA. Or, to speak with a representative of NGDATA for more information, contact us via email or phone.
Why Choose Lily
Because Lily eliminates the challenges posed by data silos, it is the customer data platform solution that makes it possible for organizations to fully automate customer experience across all channels. This leads to greatly improved customer satisfaction, reduced customer churn, enhanced customer retention, and higher profit margins.
NGDATA’s Lily is the solution for customer experience management that delivers all of your most critical data-generated insights and guides your business-oriented customer interaction programs. With Lily, your marketing and sales teams will have the data-driven insights they need to create the most relevant, contextually-aware customer experiences and to foster customer relationships for increased customer loyalty and customer lifetime value.
Learn more about Lily, the leading customer data platform for enterprises from NGDATA. Or, to speak with a representative of NGDATA for more information, contact us via email or phone.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...