One-to-one marketing (1:2:1 marketing) is a customer relationship management (CRM) strategy that centers on personalized interactions with customers. The method is based on the idea that personalization breeds customer loyalty and better return on investment for marketing practices. One-to-one marketing (also known as “interactive marketing”) is reminiscent of the mom-and-pop shops of old, when small business owners knew customers’ individual affinities and were better equipped to provide exceptional customer service. One-to-one marketing puts the customer first, even when customers interact with large companies and enterprises. Companies that adopt personalization see results, as personalized emails improve click-through rates by 14% and conversion rates by 10%, and personalized campaigns consistently outperform static campaigns in terms of generating high response rates from recipients.
The challenge with one-to-one marketing, of course, is that large companies and enterprises handle millions of customers and rarely deal with them face-to-face, thanks to social media and mobile devices. Consumers read and trust online reviews written by strangers, utilize self-service customer help, and complete transactions online in seconds. Yet, customers have high expectations of the businesses with which they deal because they are aware that those businesses have access to their data every time they interact with them.
In fact, 74% of online consumers become frustrated with websites that contain offers, ads, and promotions that have nothing to do with their interests. This means that companies and enterprises need to collect insights from each and every channel and customer interaction so that they can gain the complete view of the customer that is necessary for successful one-to-one marketing. Lily Enterprise from NGDATA is the customer experience management platform that solves your one-to-one marketing challenges, thanks to its Lily Customer DNA.
Learn more about Lily, a leading customer data solution from NGDATA that powers one-to-one marketing for some of the world’s largest enterprises. Or, get in touch with an NGDATA representative via email or phone to learn more about how Lily’s Customer DNA provides a 360-degree view of every customer.
While companies know the value of personalization, many have not yet perfected one-to-one marketing. As CMO.com senior and strategic editor Giselle Abramovich reports, only 39% of retailers send personalized product recommendations via email and nearly 33% report having limited or no capability to support personalization efforts. 40% of companies report their biggest challenge with personalization is gaining insight quickly enough, while 39% point to not having enough data and 38% point to having inaccurate data.
One necessity for successful one-to-one marketing efforts is a single customer view, yet Abramovich found that companies report three main challenges in achieving this view: 40% of companies have an inability to link different technologies, 34% have issues with poor data quality, and 32% cite a lack of relevant technology.
Overcome one-to-one marketing challenges with Lily, a leading customer data solution from NGDATA. Or, get in touch with an NGDATA representative via email or phone to discover how Lily’s Customer DNA powers customer-centric marketing.
NGDATA’s Lily is the customer experience management solution that enables you to deliver the timely, relevant, contextually-aware, personalized offers and experiences that customers demand. Lily does so by finding insights and executing on them while bridging the gap between business and data.
Lily empowers enterprises to operationalize data analytics with its real-time, analytics-based processes that result in improved customer satisfaction and increased customer retention and loyalty. Lily does so by aggregating your data from all data sources and then turning into key metrics that deliver detailed information about each one of your customers. These metrics include everything from socio demographics, risk, and life events, to contextual, preference, and behavioral intelligence. Best of all, Lily Customer DNA is calculated in real time and maintains historical values at all time, so you have access to the complete customer view at any time.
Gain real-time, contextual insights with Lily, a leading customer data solution from NGDATA. Get in touch with an NGDATA representative via email or phone to find out how to gain more actionable insights for every individual customer with Lily Enterprise.
While Lily puts the customer at the heart of your operations, Lily Customer DNA is at the heart of Lily. Lily’s DNA is comprised of a configurable and scalable library of thousands of pre-defined and client-specific metrics that describe each of your customers in real time. The highly-detailed view of your customers includes data from multiple sources, which gives you new insights based on a combination of customer analytics. The result is your ability to use next-best-action and next-best-offer recommendations, detect each customer’s channel preferences, and build complete omni-channel customer profiles. Thanks to Lily and its DNA, you can engage with customers at every step of the customer journey.
Companies and enterprises are unable to conduct one-to-one marketing without a customer experience management solution like NGDATA’s Lily Enterprise. Only Lily delivers the real-time, complete customer view and detailed customer metrics that are made possible by Lily Customer DNA. You will feel as though you know each one of your customers, and you will be able to meet their needs and expectations while delighting them with the truly personalized experience that only Lily can deliver.
Lily, a leading customer data solution from NGDATA, offers a complete, 360-degree view of every customer to fuel customer-centric marketing initiatives. Get in touch with an NGDATA representative via email or phone today to find out how Lily can drive one-to-one marketing for your organization.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...