While companies recognize that their data is growing and that they are having a much more difficult time managing it all, you may not realize just how big Big Data really is. For instance, by the year 2020, about 1.7 megabytes of new information will be created every second for each person on Earth. By 2020, there will be more than 6.1 billion smartphone users around the globe, and there will be more than 50 billion smart connected devices in the world that can collect, analyze, and share data. Obviously, today’s customers interact with businesses using a variety of touchpoints and channels, so companies and enterprises cannot afford to house their data in separate silos.
The connectedness of customers alone means that companies must adopt data integration processes in order to gain a complete picture of their customers. In fact, without data integration, companies are not gaining as much meaning and value from their customer data as they should be, which results in weaker business intelligence and less engagement with customers across fewer channels. A lack of data integration also means that companies and enterprises are failing to gain a single, 360-degree view of their customers.
Data-driven leaders are using data integration tools to solve the problem of siloed customer data. With the correct data integration software, companies and enterprises have the ability to combine data from several different sources into one platform that delivers complete customer analytics.
Data integration software tools also enable companies and enterprises to access data from any source or location, gather customer data and analytics in real-time, and gain a complete view of their customers at any time, any place. The best data integration tool is NGDATA’s Lily Enterprise, a real-time, analytics-based solution that leads to improved customer satisfaction and customer retention rates by finding insights and executing on them to enable your company to deliver the most relevant, contextually-aware, personalized offers and experiences to customers.
For customer-centric enterprises, no data analysis software solution is complete without Lily’s comprehensive data integration solution for enterprises. Contact us via email or phone to learn how Lily can offer actionable insights by integrating all sources of enterprise data.
Many companies shy away from data integration simply because it seems like such a daunting task riddled with challenges. After all, you need to determine your business needs, devise a data integration plan, and understand your system requirements and capabilities. Some companies attempt to merge datasets one at a time, but for an enterprise, this method of data integration is so time consuming that you lose value in your data because you still don’t have access to complete customer analytics. Other companies choose data integration software that fail to automate data integration processes, resulting in errors due to manual intervention. Some companies also fail to integrate their data deeply enough, which limits their ability to support drill-down reporting. Still other companies forget to actively monitor their data at the data integration design stage and at the user stage, which results in discrepancies in the data.
Fortunately, Lily Enterprise is the data integration solution that solves all of these common data integration challenges. Lily easily aggregates all customer data from every available data source, including CRM systems, contact center applications, data lakes, and online and social media activities. As your enterprise adds more data sources, Lily becomes more intelligent and enhances the Lily Customer DNA as time goes by. Lily then automatically turns all of your data into key Metrics, which represents detailed information about each customer. Best of all, the Customer DNA Metrics are calculated in real-time, and Lily Enterprise maintains the historical values at all times. You gain complete transparency of your customers at all times, thanks to NGDATA’s data integration platform.
Data integration challenges are yesterday’s struggles when you implement Lily’s sophisticated data integration capabilities. Contact us via email or phone to learn how Lily integrates all data sources to transform business intelligence and inform decision-making.
Lily Enterprise does not stop once it integrates data from all of your data sources. In fact, Lily’s Metrics go even deeper and include contributed, calculated, and predicted customer-level scores based on behaviors, preferences, context, value, and more. Lily Customer DNA is continuously updated and always available, giving your enterprise consistently optimized insights. And, with Lily Enterprise, there is no need for you to waste time or resources duplicating data integration, collection, or preparation efforts.
Lily Enterprise also enables you to configure alerts and triggers so that you control when action needs to be taken. With Lily’s Rules Engine, you can rest assured that the right offer or communication is being made with the right customer at the right time. Lily also connects to your go-to marketing execution tool so that you can enhance your customer interactions and engage customers more easily.
Each time that your customers interact with your enterprise, Lily Enterprise automatically learns more about each and every one of them and gives you the insights you need with Lily Customer DNA. No matter if your customers come to you via your website, your contact center, or their smartphone or tablet, Lily Enterprise learns from those interactions and updates the Customer DNA in real-time. The result is enhanced insights for you, as you access the up-to-date trends and preferences at an individual level without needing to involve your IT department. Lily Enterprise also is the data integration tool that enables your enterprise to gain a true perspective of your customers by comparing individual Customer DNA with a set of Metrics, or dynamic groups of customers, that you define. No matter the data source, Lily provides the insights you need by integrating customer data and delivering it to you in real-time.
The explosion of Big Data and the astounding number of touchpoints and interactions between enterprises and customers today makes data integration a necessity for delivering a satisfying customer experience and increasing customer retention rates. Lily Enterprise is the data integration tool that aggregates all customer data from every available data source and automatically turns your data into key Metrics, resulting in a complete view of your customer in real-time.
Total data integration is the key to gaining a 360-degree view of your customers. That’s why customer-centric enterprises get results with Lily Enterprise, a sophisticated data integration software tool. Contact us today via email or phone to discover how Lily Enterprise can help your enterprise get more from your data.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...