Our
Solutions For Today’s Biggest Brands

NEXT BEST EXPERIENCE

On-Demand Experiences Tailored for the Customer of One

Deliver experiences as unique as the people who get them.

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Channel

EMAIL

Content

SMARTVIDEO TUTORIAL

Context

ABANDONED CART

ECOMMERCE

USE CASE

Tackle shopping-cart abandonment by delivering custom-tailored SmartVideo's with personalized offers or educational content about products users have added to their shopping cart but never checked out.

Channel

ONLINE ACCOUNT

Content

NOTIFICATION

Context

PRODUCT RESEARCH

BANKING

USE CASE

Up-sell and cross-sell to existing customers based on identified interactions within a users online account portal. Intelligently track these interactions to predict and automate personalized notifications to educate, promote, and engage.

Channel

WEB

Content

DYNAMIC BANNER

Context

LUXURY SHOPPER

RETAIL

USE CASE

Know your shopper so you can place the most attractive offers, promoting the best product to each individual with web banners. Ensuring the most effective messages are placed in-front of the right customers.

Channel

MOBILE APP

Content

RECOMMENDATION

Context

REGION

CONSUMER PRODUCT

USE CASE

Individual preferences can vary significantly from region to region. Start recommending the right products based on collective interests of consumers in different neighborhoods, regions, countries and more.

Channel

ATM DISPLAY

Content

PERSONALIZED OFFER

Context

LIFE MOMENT

BANKING

USE CASE

Don't miss out on leveraging your display technologies as an interaction channel to deliver personalized and relevant offers.

Channel

MOBILE APP

Content

DISCOUNT OFFER

Context

IN-STORE

RETAIL

USE CASE

Do you know when customers are near your store? Entice them with personalized recommendations and offers when they're in close proximity to your location.

Customer DNA

Customer DNA is your holistic, contextualized, real-time understanding of each customer, and also what powers the intelligence behind every Next Best Experience.

Omni-Channel Orchestration

Engage with customers wherever they are. Easily integrate any and all online and offline channels with NGDATA's CDP to deliver seamless, fully connected experiences.

SmartVideo

Custom tailor dynamic video content, in real-time, to engage prospects and customers at precisely the right time with highly personalized, data-driven SmartVideos.

Context-Aware

Increase targeting precision by understanding the context behind every interaction. Our CDP analyzes all past interactions to predict the Next Best Experiences for each individual.

Real-Time Scoring

Our CDP's real-time scoring engine powers the delivery of always-relevant experiences geared to engage consumers at precisely the right time, with the best product and offer.

OOTB and Custom Data Models

With over a thousand out-of-the-box models and vast support for your own, our CDP drives immediate and actionable results from the work done by your data scientists.

CUSTOMER ADVOCACY

A Customer’s Path to Advocacy Takes It All

Miss a step and they'll never make it. NGDATA's CDP helps brands achieve customer advocacy by delivering all the tools necessary to drive rich, relevant and engaging experiences that delight customers.

Customer Lifecycle Optimization

Drive advocacy with clear and relevant communications at every step along a customer’s lifecycle. Our CDP automatically identifies top-performing and underperforming activities, giving you a clear picture and actionable intelligence for the optimization of experiences.

Omni-Channel Orchestration

Maintain a dialog with each and every customer over the ever-expanding ecosystem of marketing channels, devices, locations and any other touchpoint where your customers engage with your brand. You can be wherever your customers are.

Predictive Analytics

Keep customers on the path to advocacy by applying our CDP's predictive analytics to analyzing customer satisfaction, engagement and the effectiveness of all personalized experiences being delivered throughout the customer journey. Turning real-time insights into clear, actionable directives.
Results Customer Lifetime Value

2x

Results NPS
INCREASE

15pts

Results REDUCED CHURN SUCCESS

16%

CUSTOMER RETENTION

Keep Customers in Your Orbit, Not Your Competitors'

Happy customers stay customers. Reducing churn means being more proactive at solving customer pain points. Knowing exactly when a customer is having a not-so-amazing experience is more than half the battle.

The NGDATA CDP's predictive engine automatically identifies potential churners, and delivers experiences tailored to meeting their needs.

Activity & Trend-Based Triggers

Monitoring customer behavior trends, speed of change and inactivity in real-time means you can predict and identify those customers most likely to leave. These changes in activity and trends automatically trigger the right experience tailored to retaining your customer, and driving them back onto the path to advocacy.

Real-Time Context Analysis

Proactively squash churn before customers leave, not after. Our CDP's context analysis will automatically predict a customer’s likelihood of leaving. This intelligence is based on interactions and behaviors of customers, in real-time, and with the right context applied, can deliver the right experience expected to prevent churn.

UPSELL & CROSS-SELL

Match the Right People With the Right Products and Offers

Open new business opportunities through hyper-targeting consumers with engaging, relevant and personalized experiences.

Identity Resolution

Identify customers across all online and offline touchpoints, as well as enrich each Customer’s DNA with additional data from 2nd and 3rd party providers. Helping you identify people faster, and with more accuracy to deliver a precise and seamless experience across all channels and devices.

Next Best Experience

Automatically deliver and optimize experiences based on real-time behavior and predicted propensities of the customer. Our CDP automatically pairs the best product with the most attractive offer to deliver highly relevant, context-aware and personalized messaging.

Recommendation Engine

Increase engagement and conversions across the customer journey by leveraging each Customer’s DNA to determine just the right product and offer recommendation that will resonate on a personal level with each individual.

Attribution

Our CDP's attribution capabilities offer real-time insights into the performance of all marketing activities across paid and owned channels while automatically optimizing experiences to maximize marketing effectiveness and ad spend.
Customer Lifetime Value

2x

nps
increase

15pts

Results SUPPORT COST

↓30%

ONBOARDING & SUPPORT

Informed Customers are Satisfied Customers

Being truly effective at enabling customers to help themselves results in less demand on support and servicing teams, higher customer satisfaction and increased brand loyalty.

Today’s smart customer is more than willing to figure things out on their own. While brands must always be available to help customers over whichever channels they prefer, sometimes the best thing you can do is provide the right tools and resources… then get out of the way.

Customer DNA

Unify everything you know about each customer into a single location to deliver the right customer data and actionable insights throughout your organization. Giving your support teams, call center agents, and other staff the necessary information to provide superior customer service; from onboarding to support and beyond.

SmartVideo

The perfect educational tool, NGDATA's data-driven SmartVideos are the most effective medium for delivering detailed information about your products and services in a convenient format. From breaking down a bill to simplifying a complicated buying process, SmartVideos are highly engaging, informative, and ideal for any use case.

PERSONALIZED VIDEO

Nothing Engages Better Than Video... Except SmartVideo

An end-to-end content delivery solution, the NGDATA CDP's data-driven SmartVideos utilize everything you know about each customer, their products, services, account details, preferences and more, to generate highly personalized videos.

Curated Scenes

Curated scenes include unique clips for each customer, closed clips with a finite number of possibilities and generic clips which are the same for all recipients of a SmartVideo.

Personalized Messaging

One-to-one personalization makes every SmartVideo unique. Use dynamic fields to personalize text and other content with a message tailored for each recipient.

Real-Time Render Engine

Never miss an opportunity because an experience was too late. Render on-demand SmartVideos in real-time to engage customers at precisely the right moment and with the right message.

Dynamic Elements

Customize SmartVideos with dynamic elements. Element variables include: font size, color, backgrounds, call to action text, layout and positioning, animation, rotation and more. 

Dynamic Data

Customer DNA not only drives the logic behind the personalized elements of a SmartVideo, but can be used to display meaningful data in the form of dynamic graphs, charts, maps and more. 

Format Optimization

Address the unique video requirements of different technologies. Optimize the size and format of each SmartVideo based on the channel and device being used to view your video.

Need Your Own SmartVideo Produced? Ask About Our Creative Services.

See What Our Customers are Doing With SmartVideo

From acquisition to on-boarding, retention and beyond, SmartVideo is the best way to engage and educate your customers and prospects. Highly targeted, highly personalized and extremely engaging, here’s just a few examples of how our clients are using SmartVideo.
ONBOARDING

Energie Direct

Increase app downloads

 
LOYALTY

Air France KLM

Corporate benefit programs to reward loyal customers

 
CHURN REDUCTION

Centraal Beheer

5% churn reduction within 14 days after onboarding

 
RENEWAL

Energie Direct

12.7% renewals as the result of one personalized video campaign

 
RETENTION

TUI

Creating loyal, active customers that stick to your brand

 
LOYALTY

ENI

Increase NPS score by 15+ points

 
ONBOARDING

Essent

Up to 30% call reduction in combination with data modeling

 
CUSTOMER 360

The Best Customer Data is All Your Customer Data

The only true, single picture of each customer and prospect is an analytical view combining all available and relevant 1st, 2nd and 3rd party data into a single, context-aware, real-time Customer DNA.

Customer DNA

Your Data

CRM
Web & Mobile
ERP
POS
Offline
Data Warehouse
and much more...

Their Data

Partners
MSPs
DSPs
DMPs
Social
Worldwide
and much more...

Factual & Behavioral Data

Aggregate all data from all sources into an analytical view of each customer. Transforming data into DNA to power real-time insights and actions.

Context-Aware Intelligence

Your customer data is only as good as your ability to understand that data. Our CDP's context awareness paints a holistic picture of each individual.

Data Connectors

Quickly grow your Customer DNA with out-of-the-box connectors with best of breed 1st, 2nd and 3rd party data providers.

Learn More About Our CDP's Out-of-the-Box Data Integrations
View Connectors

TARGETING PRECISION

Stop Rolling the Dice with Your Customer Experiences

Reach the right people, at the right time, in the right place, with the right message. Every time.

Interests

Target prospects and customers with the most appropriate products and services based on the unique interests of each individual. Interests can be specific to your product offering, as well as more general interests and propensities.

Behavior

With every customer interaction comes the opportunity to learn from customer behavior and adapt experiences in real-time. Ensuring the next experience you deliver to your customer is relevant and timely.

Preferences

The CDP tracks and predicts customer communication preferences to determine the most effective and convenient way of engaging with your consumers. Preferences can be both stated as well as learned by the CDP.

Context

Increase targeting precision by understanding the context behind every customer interaction. Context is derived from far more than a single data point. The CDP analyzes all past interactions to predict the next best experiences.

Location

SmartExperiences can vary depending on the location of prospects and customers at the time of each request. Location parameters include user’s geolocation, country code, proximity to a location or predefined geofence.

Timing

Timing can be used to determine when a customer should receive an experience or to define an action. Timing parameters include the time of day, day of week, weekend, holiday, duration between actions and engagement frequency.

Experience NGDATA's Platform, Services and Solutions

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