Companies are relying on data more today than ever before. Big Data and data modeling techniques and practices support marketing strategy, organizations use data to assess campaign performance, and, of course, companies need customer data to make the next best offer, personalize communications, and enhance the customer experience.
U.S. digital marketers and organizations benefit from using Big Data effectively, and the software needed to utilize and analyze it is in demand. In fact, forecasts estimate that Big Data and business analytics software worldwide revenues will grow from nearly $122 billion in 2015 to more than $187 billion in 2019, and the market for prescriptive analytics software will grow from approximately $415 million in 2014 to $1.1 billion in 2019.
Get more from your data with NGDATA’s AI-powered CDP, an advanced system of insight for the world’s leading eneterprises. Get in touch via email or phone to speak with an NGDATA representative directly.
As data drives business and customer experience, organizations are finding that they need high-quality customer data and data modeling tools to gain the insight necessary for making more informed decisions. The problem is that too many data modeling tools and analytics software solutions do not deliver insight into customer behavior; part of the problem is that they do not have quality data going into them.
The solution is utilizing systems of insight to discover the insights that matter most, gain insight from the software customers and employees use for engagement, and measure and learn from results continuously. The people, processes, and technology that comprise these systems of insight should work in tandem, but they should be built around quality data and focus on the customer. That’s where NGDATA’s CDP comes in. Only the NGDATA CDP captures high-quality data from all sources and provides enterprises with real-time insights to gain the complete picture of customers that is required to deliver exceptional customer experiences.
Integrate your data and get real-time, actionable insights like never before with NGDATA’s AI-powered CDP, a powerful system of insight for leading enterprises. Get in touch via email or phone to speak with an NGDATA representative directly.
Turn Data into Effective Action with the NGDATA CDP
Organizations must understand customers at the individual level if they are going to foster customer loyalty, increase revenue, and win a competitive edge. Big Data is the key to understanding customers, and understanding customers’ needs and meeting them is the key to business success. Organizations are in desperate need of gathering customer data from every possible source, harnessing the data, and turning the data into actionable insights. It is at this step that many companies fall short because they do not have the required systems of insight to turn data into effective action.
The best systems of deliver insight at the point of action and learn about customers continuously. Systems of insight can improve customer experience by influencing customer’s perception of their experience with your company in three ways: how you meet their needs, how easy you are to do business with, and how the experience made them feel. With the right system of insight, you can help care for high-value customers in their time of need, solve problems efficiently when customers transact with your company, and disrupt the competition with unique experiences.
NGDATA’s CDP is the right system of insight because it is the single solution customer experience operating system that integrates data across all channels, generates insights from analytics, and helps you make better decisions. With the NGDATA CDP, your enterprise will have the power to deliver exceptional customer experiences, solidify customer lifetime value, and increase revenue by building a holistic and atomic-level customer view with insights into historical and real-time customer interactions from every source. Your data will transform into insights that deliver the most relevant, personalized, timely, context-aware, and connected customer experiences your customers have ever had.
The technology that goes into the NGDATA CDP is unparalleled; it considers the entire Hadoop stack and all data streams, data warehouses, data lakes, CRM systems, mobile and online and social media activities, contact center applications, and POS systems to create individual customer profiles comprised of Customer DNA.
Get real-time insights on customers and trends with NGDATA’s AI-powered CDP, an advanced, data-driven system of insight. Learn more about how NGDATA’s CDP can transform your business by getting in touch via email or phone to speak with an NGDATA representative directly.
Individual Insights with Customer DNA
Customer DNA stores thousands of the most up-to-date profile metrics that reflect your customers’ facts, habits, intent, and preferences based on data about individual customers from across all data sources. With Customer DNA, your organization can steer actions that are relevant and personalized at the individual customer level. Customer DNA describes each customer with incredible detail and combines data from multiple sources to generate new insights continuously based on socio-demographics, behavior, and context as well as predictive analytics.
Best of all, Customer DNA calculates metrics for each customer in real-time. Customer DNA gives organizations the power to configure client-specific metrics or use pre-defined, common metrics or industry-specific metrics to get the exact insights you need to make the best decisions and take the best actions. Customer DNA also automatically updates with immediate feedback on individual customer activities or inactivity across all touchpoints throughout both the physical and digital customer journey.
No other customer experience operating system delivers the real-time insights needed to drive superior customer experiences quite like NGDATA’s CDP. Thanks to Customer DNA, you will have continuously up-to-date, truly omni-channel individual customer profiles and access to thousands of metrics to get the actionable insights you need, complete with trend and acceleration indicators. Only NGDATA’s CDP gets smarter over time and allows you to easily add additional sources to get the most complete picture of your customers in order to get the insights you need to deliver superior customer experiences. The NGDATA CDP is the complete system of insight you have been looking for to optimize your customer interactions.
Customer-centric enterprises require advanced, sophisticated systems of insight to gain the real-time analysis they need to take action on every opportunity. Find out more about the NGDATA CDP’s data driven system of insight solution for enterprises. Or, talk with a representative of NGDATA for more information about how NGDATA’s CDP can transform your enterprise intelligence by contacting us via email or phone.