Data is the cornerstone of marketing strategy today, as more data is available now than ever before. Surveys and studies are finding that Big Data is a top priority for U.S. digital marketers and that organizations are reaping the benefits of using Big Data effectively. Marketers are making use of data modeling techniques and practices to visualize flow and support marketing strategy design; organizations use these models as frameworks for assessing campaign performance and compare marketing efforts with those of their competitors. Marketing teams also use data models to communicate their purpose and objective behind particular strategies.
According to one poll, 58% of data management professionals point to high-quality customer data as increasing efficiency; additionally, a majority of these marketers reports that Big Data and data modeling is key to making better, more informed decisions. Other studies have found that nearly 40% of marketing and communications executives generate higher revenues when they act on their data, and 37% are making significant shifts to gather and analyze the information they have.
A variety of data modeling approaches and tools are available for gaining insights. Organizations and marketing teams must choose the data modeling tool that best fits their company and agenda, and a good place to start is identifying goals and key performance indicators (KPIs) to determine the quality of marketing data they need. It is important to note, however, that complex modeling techniques may not always deliver insight into customer behavior. And, data modeling tools are only as good as the quality of the data that goes into them. That’s why investing in a customer experience operating system like NGDATA’s Lily Enterprise is a smart move for any data-driven organization. Lily captures high-quality data across all channels and provides enterprises with real-time insights to ensure superior customer experiences.
Learn more about Lily, the sophisticated data modeling solution for enterprises, from NGDATA. Or, get in touch with an NGDATA representative via email or phone to learn how Lily Enterprise can transform your customer data into actionable insights.
Lily’s Flexible Data Model Offers the Most Accurate Customer Views
Lily Enterprise sits on either the Cloudera or Hortonworks Hadoop platforms and works by considering the entire Hadoop stack and all data streams including data warehouses, data lakes, CRM systems, mobile/online/social media activities, and more. Lily combines data from all sources into one solution that delivers real-time, actionable predictive analytical models to help create the individual customer profiles companies need to get the most accurate view of their customers. In fact, only Lily Enterprise delivers Lily Customer DNA for the highly coveted atomic-level view of your customers.
Lily’s data model also supports Hadoop-style free-structured data, but all of it is processed into Lily DNA that is tracked as time progresses for time-series analytics, trend and pattern detection, and proactive alert generation. Lily also integrates with external analytics workbenches by providing data frames export and supporting externally-created predictive models’ configurations to execute them in real time. Additionally, Lily supports real-time scoring of models developed in R, SAS, and SPSS, alongside the built-in preference learning engine.
Find out how Lily, the sophisticated data modeling solution for enterprises, from NGDATA, can help you make predictions with precise, comprehensive customer data. Or, get in touch with an NGDATA representative via email or phone today.
Benefits of Lily Enterprise
There are several reasons to choose Lily Enterprise as your data modeling tool. It will help you transform your customer experience because Lily Customer DNA puts customers at the center of your organization and continually learns from their behavior so that you can take consistent, timely actions to deliver superior experiences. Specifically, Lily is the data modeling tool featuring the advanced technology your organization needs to
- automatically transform raw interactions into detailed customer profiles (Lily DNA)
- unlock the value of existing customer data silos
- make customer analytics actionable in real time
- drive business value use cases across marketing, content, and advertising
- enact quicker deployment, get faster results, and enjoy a much lower cost when compared to self-build projects
- create business value in real time with powerful data modeling and predictive analytics
With the data models and predictive analytics Lily Enterprise delivers, your organization will successfully lower attrition rates, increase customer retention rates, and deliver better returns with one-to-one marketing and micro-targeted marketing efforts. You will have the ability to enhance inbound customer interaction relevancy and to take a truly customer-centric approach with individualized customer intelligence. With Lily Enterprise and Lily DNA, you will have the ability to make a greater impact, get better results, and create the data-driven culture and organization that results from bringing analytics to a larger number of users.
Learn more about Lily, the leading data modeling solution for enterprises, from NGDATA. Or, get in touch with an NGDATA representative via email or phone today to find out how Lily can provide deep insights and precise, actionable predictions.
Utilize All of Your Data with Lily Enterprise
Unlike other data modeling tools, Lily Enterprise easily aggregates all of your customer data from every available source. Lily also becomes more intelligent as you add more data sources, which enhances Lily Customer DNA over time. Lily then transforms all of your data into key metrics that represent detailed information about each customer. Best of all, Lily Enterprise calculates all Customer DNA Metrics in real time and maintains historical values at all times.
Lily’s Metrics also go beyond basic observations to cover contributed, calculated, and predicted customer-level scores based on behaviors, preferences, context, affinities, opportunities, value, and more. You always have access to consistently optimized insights without needing to duplicate data integration, collection, or preparation efforts with Lily Customer DNA. Lily Customer DNA also updates in real time and enables users to put individual metrics into perspective by comparing individual Customer DNA with a set or sets of Metrics, or dynamic groups of customers that you define. Because the quality of the data used by Lily Enterprise is so high, the insights delivered by Lily are the most accurate in the industry.
Thanks to the flexibility of Lily Enterprise’s data models, organizations have the power to listen better, learn faster, and execute smarter.
Find out how Lily, the leading data modeling solution for enterprises, from NGDATA, will empower your organization to learn faster, listen better, and execute smarter. Or, get in touch with an NGDATA representative via email or phone today.