Why citizen developers are essential in the war for talent
If there’s one area where the war for talent is raging, it’s data science. “Europe needs 346,000 more data scientists by 2020”, a recent IT...
Why big data for customer experience needs to get some context
As consumers, we live in a digital ecosystem almost without even realising it. We interact with brand touchpoints many times a day, and in each...
Doug Gross about building a strong customer relation
Consumer habits change over time and the way banks engage with their customers evolves. Mainly because of increasing pressure. On the one hand due to...
Hidden data heroes: what business data managers can do for financial services firms
As a highly-regulated industry, banking has traditionally focused on locking data down and making it secure. But a new breed of digital-first consumers is now...
A 2020 ‘perfect vision’ for the financial services sector
As we come to the end of another interesting year in retail banking, it is time to fish out the crystal ball and predict some...
Business analytics won’t spark joy without the right data
Businesses have a lot to learn from Marie Kondo. The Queen of Decluttering has carved out a lucrative career as an “organising consultant” whose Golden...
Are we bored of Black Friday? The rise of relevancy among the price wars
Success on Black Friday rests on one key piece of wisdom: know your customer. Previously, the most attention-grabbing part about Black Friday promotions was time-limited...
Interactive Marketing and the Customer Experience
Marketers have relied on the traditional tactics of campaign-based marketing for years. Even as technology and changes in the practice have evolved, marketers still use...
Taking Customer Experience Management to the Next Level
Brand loyalty is the key to success for data-driven, customer-centric enterprises. However, facilitating and nurturing brand loyalty requires rich, engaging and highly personalized customer experiences....
Contextual Relevance and the Customer Experience
When it comes to generating value out of data, contextual relevance is of the upmost importance. Understanding human behavior, but not being able to apply...
The Omni-Channel Customer Experience: Be Where Your Customers Are
Customer expectations have never been higher. We are living in an omni-channeled, constantly-connected and instantly-gratified world where customers want better value out of the brands...
6 Fresh Marketing Ideas for Banks and Financial Institutions
Marketing offers a powerful and effective way to tell your story, connect with customers, and provide solutions to answer concerns and fuel their goals. That...
Customer Experience is Defined by Relevancy
We all wear different hats depending on the context. In the world of business, we certainly wear the hats of both customers and marketers. As...
For the Marketer, By the Marketer
To deliver contextually relevant customer experiences, you must be able to capture and synthesize customer data on the individual customer-level, and that’s what the martech...
Banks and Real-Time Personalization
As customers consume content via the various channels of today’s digital world, something critical is happening—that customer is becoming a significant factor in a company’s...
An NGDATA Publication: Banking on a Customer-Centric Approach to Data for Powerful Results
Marketers can no longer treat or view customers in aggregate, demographic categories. Making broad offers through fixed channels – once a perfectly acceptable course of...
NGDATA Appoints Doug Gross as CEO to Support Future Growth
Today, we announced the appointment of Doug Gross as Chief Executive Officer. Doug brings more than 30 years’ international experience. He was previously Executive Director...
Turning Prospects into Customers, and Customers into Advocates
Good marketers know what their customers want and expect. Besides having a great product or service, you must be able to engage with customers on...