NGDATA, along with IIA, Belfius Bank, BWG Strategy and B-Hive, hosted an Executive Exchange...
The Future of BI: Actionable Intelligence
Business intelligence isn’t a new concept, but it is one that has made leaps and bounds in...
Interactive Marketing and the Customer Experience
Marketers have relied on the traditional tactics of campaign-based marketing for years. Even...
Inbound Marketing Strategies: 40 Marketing Pros Reveal the Single Most Important Ingredient for a Successful Inbound Marketing Strategy
Inbound marketing is a must for modern enterprises, but a comprehensive inbound marketing strategy...
An NGDATA Publication: 9 Tips to Truly Engage Customers with Your Marketing
Putting the customer at the center of a marketing strategy, through more relevant engagement,...
What is a Multi-Touch Attribution Model? Types of Attribution Models, Benefits, Best Practices, and More
A Definition of Multi-Touch Attribution Model
Multi-touch attribution is a marketing tech function...
Banks: Achieve True Customer Centricity With the Right Technology
Your financial institution has access to so much customer information, but unless you can use...
What is Customer Experience? A Definition of CX, Challenges, Best Practices, and More
A Definition of Customer Experience
Customer experience (CX) is a term that has gained a lot...
Successful Customer Experience Requires the Anticipation of Future Needs
Many believe that new automation technology and artificial intelligence hold the key to solving...
If the Martech Stack Only Had a Brain…
Most marketers know what their customers want and expect. Besides having a great product or...
