Customer Experience is Defined by Relevancy
We all wear different hats depending on the context. In the world of business, we certainly wear the hats of both customers and marketers. As ...
Top 50 Marketing Analytics Tools
Marketing analytics are essential for measuring, managing, and analyzing the performance of your marketing efforts. As companies look to cut costs, marketing teams often need ...
An NGDATA Webinar: Start Your Data Lake Right
When done right, a data lake can provide your users with easy access to comprehensive data, and support machine learning use cases that have a ...
3 Examples of Great Experiential Marketing
Sometimes known as engagement marketing, experiential marketing aims to immerse customers in products by engaging them in various ways. Companies utilize this marketing strategy when ...
An NGDATA White Paper: The Value of Customer Data
We all wear different hats depending on the context. In the world of business, we certainly wear the hats of both customers and marketers. As ...
A Veteran Informatica Partner Turns Its Focus to Customer Experience
Veteran Informatica Partner, Eccella Corporation, was acquired by NGDATA in June of 2017, specifically for its depth of experience in delivering modern data infrastructures for ...