4 Ways to Embrace Digital Transformation
Digital transformation is a “hot” industry buzzword right now, but what does it really mean and how can it help a business? It starts with...
From Campaigns to Conversations: Turn your static, manual marketing campaigns into insight-driven, contextual customer interactions
Conversational marketing is not new, after all brands have been listening to their consumers for years. From focus groups to surveys, customer input has always...
Don’t Lose Sight of Your Audience on Black Friday
Despite the madness and chaos often shown on TV for Black Friday, there’s more to a good sale than just crowds. And while 170 million...
Complex Channel Orchestration Requires the Right Mix for Banks
More Targeted Messaging Bankers are hungry for more campaigns, across more channels — and with higher precision — in an effort to reach their customers...
An NGDATA Report: The Agile Marketer: Leveraging AI to Power Your Brand’s Customer Experience
The marketing realm is abuzz with talk of “agile marketing,” a term borrowed from the software development world that represents the desire to do more...
Marketing and Analytics: A Powerful Combination to Improve Campaign Efficiency and ROI
Creating Data That Delivers It’s no secret that data is the secret sauce for marketers. It’s how you accurately measure and monitor campaigns and then...
Event Round-up: Chief Analytics Officer, Fall 2018
On October 8, NGDATA attended the Chief Analytics Officer event in Boston, MA, for their Analytics for Financial Services day. The event explored the opportunity...
A Deep Dive Into Behavioral Data
Who Is Your Customer? Data. It’s what we live and die by in the marketing and business world. It’s how we know what our customers...
An NGDATA Report: Use AI to Create the Most Profitable Customer Experience
What if you could better understand your customers’ needs, behaviors and habits? It’s the Holy Grail that marketers have been searching for since, well, the...
NGDATA at MarTech East
NGDATA attended MarTech East last week in Boston. Our Marketing Analytics Expert, Chelsea Lawley, presented a session on “Capitalizing on Your Customer Intelligence to Deliver Superior...
Serve Your Customer By Getting to Know Them
This is the final in a 4-part blog series on banking and data maturity and the effect of legacy systems on customer experience. Check out...
Can your Brand Compete in the Digital Economy?
The digital economy has made it easier than ever to reach potential customers. But with this easy access also comes a glut of competitors. After...
4 Ways Banks Can Improve Customer Engagement
Customer engagement describes the means used by a company to foster relationships with prospects and customers. By encouraging customers to interact with the company and...
Don’t Delay Your Digital Transformation
This is part 3 of a 4-part blog series on banking and data maturity and the effect of legacy systems on customer experience. Check out...
3 Data Governance Best Practices for Banks & Financial Services Companies
Data Governance is a term used to describe all processes and management of data in a given organization, including said data’s quality, protection and use....
Chief Analytics Officer, Fall 2018
NGDATA is attending the Chief Analytics Officer event, for their Analytics for Financial Services day, October 8 in Boston, MA. At this event we’re excited...
Don’t Let Your Legacy Systems Impact your Legacy
This is part 2 of a 4-part blog series on banking and data maturity and the effect of legacy systems on customer experience. Check out...
6 Really Good Reasons To Leverage Explainer Videos in Your Marketing Campaign
On the surface, an explainer video is exactly what it sounds like: a short-form piece of content that explains a topic important to your audience...