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Thought Leadership December 5, 2018

4 Ways to Embrace Digital Transformation

Digital transformation is a “hot” industry buzzword right now, but what does it really mean and how can it help a business? It starts with...

Company News November 15, 2018

From Campaigns to Conversations: Turn your static, manual marketing campaigns into insight-driven, contextual customer interactions

Conversational marketing is not new, after all brands have been listening to their consumers for years. From focus groups to surveys, customer input has always...

Thought Leadership November 15, 2018

Don’t Lose Sight of Your Audience on Black Friday

Despite the madness and chaos often shown on TV for Black Friday, there’s more to a good sale than just crowds. And while 170 million...

Thought Leadership November 8, 2018

Complex Channel Orchestration Requires the Right Mix for Banks

More Targeted Messaging Bankers are hungry for more campaigns, across more channels — and with higher precision — in an effort to reach their customers...

Thought Leadership November 7, 2018

An NGDATA Report: The Agile Marketer: Leveraging AI to Power Your Brand’s Customer Experience

The marketing realm is abuzz with talk of “agile marketing,” a term borrowed from the software development world that represents the desire to do more...

Thought Leadership October 29, 2018

Marketing and Analytics: A Powerful Combination to Improve Campaign Efficiency and ROI

Creating Data That Delivers It’s no secret that data is the secret sauce for marketers. It’s how you accurately measure and monitor campaigns and then...

Company News October 22, 2018

Event Round-up: Chief Analytics Officer, Fall 2018

On October 8, NGDATA attended the Chief Analytics Officer event in Boston, MA, for their Analytics for Financial Services day. The event explored the opportunity...

Thought Leadership October 18, 2018

A Deep Dive Into Behavioral Data

Who Is Your Customer? Data. It’s what we live and die by in the marketing and business world. It’s how we know what our customers...

Thought Leadership October 9, 2018

An NGDATA Report: Use AI to Create the Most Profitable Customer Experience

What if you could better understand your customers’ needs, behaviors and habits? It’s the Holy Grail that marketers have been searching for since, well, the...

Company News October 8, 2018

NGDATA at MarTech East

NGDATA attended MarTech East last week in Boston. Our Marketing Analytics Expert, Chelsea Lawley, presented a session on “Capitalizing on Your Customer Intelligence to Deliver Superior...

Thought Leadership October 3, 2018

Serve Your Customer By Getting to Know Them

This is the final in a 4-part blog series on banking and data maturity and the effect of legacy systems on customer experience. Check out...

Thought Leadership September 27, 2018

Can your Brand Compete in the Digital Economy?

The digital economy has made it easier than ever to reach potential customers. But with this easy access also comes a glut of competitors. After...

Thought Leadership September 26, 2018

4 Ways Banks Can Improve Customer Engagement

Customer engagement describes the means used by a company to foster relationships with prospects and customers. By encouraging customers to interact with the company and...

Thought Leadership September 24, 2018

Don’t Delay Your Digital Transformation

This is part 3 of a 4-part blog series on banking and data maturity and the effect of legacy systems on customer experience. Check out...

Thought Leadership September 20, 2018

3 Data Governance Best Practices for Banks & Financial Services Companies

Data Governance is a term used to describe all processes and management of data in a given organization, including said data’s quality, protection and use....

Company News September 19, 2018

Chief Analytics Officer, Fall 2018

NGDATA is attending the Chief Analytics Officer event, for their Analytics for Financial Services day, October 8 in Boston, MA. At this event we’re excited...

Thought Leadership September 19, 2018

Don’t Let Your Legacy Systems Impact your Legacy

This is part 2 of a 4-part blog series on banking and data maturity and the effect of legacy systems on customer experience. Check out...

Tips & Tricks September 18, 2018

6 Really Good Reasons To Leverage Explainer Videos in Your Marketing Campaign

On the surface, an explainer video is exactly what it sounds like: a short-form piece of content that explains a topic important to your audience...

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