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Thought Leadership April 29, 2020

6 tips for banks to deepen customer relationships during the crisis

Recently we were Finextra’s guest for a webinar on ‘Big Data: Empowering banks to drive customer-centricity’ (rewatch the full webinar here). In an interesting panel...

Thought Leadership April 29, 2020

CDP Institute grants NGDATA RealCDP Certification

The CDP Institute certifies NGDATA as RealCDP The RealCDP certification identifies CDPs that meet a five-point checklist of features needed to provide a complete, unified,...

Thought Leadership April 22, 2020

3 pointers for banks to get the most out of citizen development

Banks are drowning in data If there is one thing banks are drowning in these days, it’s data. Most banks own huge data assets, sourced...

Thought Leadership April 14, 2020

Having difficulty scaling up your CX? This is why – Part II

As already mentioned in the first part of this blog series, we often get the reaction of organizations that they’re already working on CX or...

Thought Leadership April 8, 2020

Having difficulty scaling up your CX? This is why. – Part I

Expectations versus reality When we talk to organizations about customer experience (CX) or about CX tooling, we often get the reaction that they are already...

Thought Leadership April 1, 2020

The Ultimate Data Privacy Guide for Banks and Financial Institutions

Data privacy has become a hot topic in the news thanks to failures in security and concerns about how companies are using the personal data...

Thought Leadership February 20, 2020

Why citizen developers are essential in the war for talent

If there’s one area where the war for talent is raging, it’s data science. “Europe needs 346,000 more data scientists by 2020”, a recent IT...

Thought Leadership February 12, 2020

Why big data for customer experience needs to get some context

As consumers, we live in a digital ecosystem almost without even realising it. We interact with brand touchpoints many times a day, and in each...

Uncategorized January 31, 2020

Doug Gross about building a strong customer relation

Consumer habits change over time and the way banks engage with their customers evolves. Mainly because of increasing pressure. On the one hand due to...

Thought Leadership January 8, 2020

Hidden data heroes: what business data managers can do for financial services firms

As a highly-regulated industry, banking has traditionally focused on locking data down and making it secure. But a new breed of digital-first consumers is now...

Industry News December 19, 2019

A 2020 ‘perfect vision’ for the financial services sector

As we come to the end of another interesting year in retail banking, it is time to fish out the crystal ball and predict some...

Thought Leadership December 12, 2019

Business analytics won’t spark joy without the right data

Businesses have a lot to learn from Marie Kondo. The Queen of Decluttering has carved out a lucrative career as an “organising consultant” whose Golden...

Industry News November 25, 2019

Are we bored of Black Friday? The rise of relevancy among the price wars

Success on Black Friday rests on one key piece of wisdom: know your customer. Previously, the most attention-grabbing part about Black Friday promotions was time-limited...

Thought Leadership March 11, 2019

Interactive Marketing and the Customer Experience

Marketers have relied on the traditional tactics of campaign-based marketing for years. Even as technology and changes in the practice have evolved, marketers still use...

Thought Leadership February 21, 2019

Taking Customer Experience Management to the Next Level

Brand loyalty is the key to success for data-driven, customer-centric enterprises. However, facilitating and nurturing brand loyalty requires rich, engaging and highly personalized customer experiences....

Thought Leadership February 20, 2019

Contextual Relevance and the Customer Experience

When it comes to generating value out of data, contextual relevance is of the upmost importance. Understanding human behavior, but not being able to apply...

Thought Leadership February 14, 2019

The Omni-Channel Customer Experience: Be Where Your Customers Are

Customer expectations have never been higher. We are living in an omni-channeled, constantly-connected and instantly-gratified world where customers want better value out of the brands...

Thought Leadership February 12, 2019

6 Fresh Marketing Ideas for Banks and Financial Institutions

Marketing offers a powerful and effective way to tell your story, connect with customers, and provide solutions to answer concerns and fuel their goals. That...

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