A Deep Dive Into Behavioral Data
Who Is Your Customer? Data. It’s what we live and die by in the marketing and business world. It’s how we know what our customers...
An NGDATA Report: Use AI to Create the Most Profitable Customer Experience
What if you could better understand your customers’ needs, behaviors and habits? It’s the Holy Grail that marketers have been searching for since, well, the...
NGDATA at MarTech East
NGDATA attended MarTech East last week in Boston. Our Marketing Analytics Expert, Chelsea Lawley, presented a session on “Capitalizing on Your Customer Intelligence to Deliver Superior...
Serve Your Customer By Getting to Know Them
This is the final in a 4-part blog series on banking and data maturity and the effect of legacy systems on customer experience. Check out...
Can your Brand Compete in the Digital Economy?
The digital economy has made it easier than ever to reach potential customers. But with this easy access also comes a glut of competitors. After...
4 Ways Banks Can Improve Customer Engagement
Customer engagement describes the means used by a company to foster relationships with prospects and customers. By encouraging customers to interact with the company and...
Don’t Delay Your Digital Transformation
This is part 3 of a 4-part blog series on banking and data maturity and the effect of legacy systems on customer experience. Check out...
3 Data Governance Best Practices for Banks & Financial Services Companies
Data Governance is a term used to describe all processes and management of data in a given organization, including said data’s quality, protection and use....
Chief Analytics Officer, Fall 2018
NGDATA is attending the Chief Analytics Officer event, for their Analytics for Financial Services day, October 8 in Boston, MA. At this event we’re excited...
Don’t Let Your Legacy Systems Impact your Legacy
This is part 2 of a 4-part blog series on banking and data maturity and the effect of legacy systems on customer experience. Check out...
6 Really Good Reasons To Leverage Explainer Videos in Your Marketing Campaign
On the surface, an explainer video is exactly what it sounds like: a short-form piece of content that explains a topic important to your audience...
50 Customer Engagement Strategies for Hospitality Companies
Did you know that, in 2018 alone, millennials will spend a whopping $200 billion? A good percentage of that huge sum, according to Travel Agent Central,...
MarTech Conference October 2018
NGDATA is attending the MarTech Conference in Boston October 1-3. What excites us about this conference is the chance to connect with — and learn...
Remove the Manual Work From Your Marketing
Even with all the automation created by today’s technology, the majority of companies are still manually deploying their marketing campaigns. They might gather all their...
Everything You Need to Know About Data Governance
The value of a data driven business becomes reality from data governance. And offering connected, relevant data driven customer experiences requires accurate, complete and consistent...
Banks, Don’t Fall Behind On Customer Service: Why You Need to Update Your Legacy System to Digital
This is part 1 of a 4-part blog series on banking and data maturity and the effect of legacy systems on customer experience. Financial...
30 Marketing Leaders Reveal the Single Biggest Benefit That Digital Transformation Can Have for Banks
Digital transformation in the banking industry is underway, with more banks accommodating consumer demands for convenient services like mobile banking and easy online applications with...
3 Data Analytics Tips for Marketers in the Travel Industry
According to a recent study, it is predicted that 70% of enterprises are expected to implement AI and data analytics over the next year, and...