6 Fresh Marketing Ideas for Banks and Financial Institutions
Marketing offers a powerful and effective way to tell your story, connect with customers, and provide solutions to answer concerns and fuel their goals. That...
Customer Experience is Defined by Relevancy
We all wear different hats depending on the context. In the world of business, we certainly wear the hats of both customers and marketers. As...
For the Marketer, By the Marketer
To deliver contextually relevant customer experiences, you must be able to capture and synthesize customer data on the individual customer-level, and that’s what the martech...
Banks and Real-Time Personalization
As customers consume content via the various channels of today’s digital world, something critical is happening—that customer is becoming a significant factor in a company’s...
An NGDATA Publication: Banking on a Customer-Centric Approach to Data for Powerful Results
Marketers can no longer treat or view customers in aggregate, demographic categories. Making broad offers through fixed channels – once a perfectly acceptable course of...
NGDATA Appoints Doug Gross as CEO to Support Future Growth
Today, we announced the appointment of Doug Gross as Chief Executive Officer. Doug brings more than 30 years’ international experience. He was previously Executive Director...
Turning Prospects into Customers, and Customers into Advocates
Good marketers know what their customers want and expect. Besides having a great product or service, you must be able to engage with customers on...
Build the Best Customer Experience Strategy for Your Brand
Today, the key to retaining customers and outperforming the competition is delivering consistently extraordinary customer experiences. But, outstanding customer experiences are not happy accidents. They...
A Bright Idea for Open Banking
Ian Matthews looks at the progress of open banking one year on. Whether it’s the War of the Currents or the battle between Betamax and VHS,...
Using AI for the Customer: Efficient Targeting and Advanced Personalization
Consumers are looking to be messaged to in a way that suggests personalization. The beauty of the predicative analysis that AI offers, allows marketers to...
The Top 2018 Customer Experiences: A Success Round Up
Recently we co-hosted a webinar with Forrester on how to go From Campaigns to Conversations: Turn your static, manual marketing campaigns into insight-driven, contextual customer...
Our Predictions: What Will 2019 Bring For Tech Marketers?
As the end of the year approaches, we thought we’d make some predictions for what to expect in 2019 around tech and marketing. Does your...
4 Ways to Embrace Digital Transformation
Digital transformation is a “hot” industry buzzword right now, but what does it really mean and how can it help a business? It starts with...
From Campaigns to Conversations: Turn your static, manual marketing campaigns into insight-driven, contextual customer interactions
Conversational marketing is not new, after all brands have been listening to their consumers for years. From focus groups to surveys, customer input has always...
Don’t Lose Sight of Your Audience on Black Friday
Despite the madness and chaos often shown on TV for Black Friday, there’s more to a good sale than just crowds. And while 170 million...
Complex Channel Orchestration Requires the Right Mix for Banks
More Targeted Messaging Bankers are hungry for more campaigns, across more channels — and with higher precision — in an effort to reach their customers...
An NGDATA Report: The Agile Marketer: Leveraging AI to Power Your Brand’s Customer Experience
The marketing realm is abuzz with talk of “agile marketing,” a term borrowed from the software development world that represents the desire to do more...
Marketing and Analytics: A Powerful Combination to Improve Campaign Efficiency and ROI
Creating Data That Delivers It’s no secret that data is the secret sauce for marketers. It’s how you accurately measure and monitor campaigns and then...