NGDATA is a global digital experience company that partners with businesses to harness the power of data to drive customer-centricity
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Thought Leadership July 19, 2023
What is Customer Churn?
A Definition of Customer Churn Customer churn occurs when customers or subscribers stop doing business with a company or service. Also known as customer attrition,...
Thought Leadership July 2, 2023
What is Customer Retention Marketing?
A Definition of Customer Retention Customer retention refers to the activities and actions companies and organizations take to reduce the number of customer defections. Customer...
Thought Leadership June 25, 2023
What is Customer Retention?
A Definition of Customer Retention Customer retention refers to the activities and actions companies and organizations take to reduce the number of customer defections. The...
Thought Leadership May 9, 2023
What is Attrition Rate? Learn about the Meaning of Attrition Rate and How to Calculate Customer Attrition Rates
A Definition of Attrition Rate A standard attrition rate definition refers to employee or staff turnover. Still, in a broader sense, the attrition rate calculates...
Thought Leadership February 25, 2023
The Attrition Mission: Banks Using a Data-Driven Approach to Improve the Customer Experience
For years, many have viewed retail banking as a commoditized market. When rates are similar across the industry, there’s only so much that banks can...
Thought Leadership September 22, 2022
Kickstart Connections with Customer Acquisition Software
Engage prospects with personalized, data-driven communications at the earliest stages of your relationship with our customer acquisition use case and advanced CDP software. Request a...
Thought Leadership August 9, 2022
Identity Resolution: From Disparate Data to Customer Connections
Google got it spot on when it compared modern customer journeys to the plot of a complicated “whodunit”. Today, shopping for a product or service...
Thought Leadership July 11, 2022
Rising Above the CDP Crowd
Finding the Vital Link Across the Customer Data Value Chain At NGDATA, we think it’s important to reflect on the year just gone – not...
Company News June 27, 2022
NGDATA Acknowledged in Two Analyst Reports with RTIM & CAT Recognition
At NGDATA, we’re committed to helping organizations deliver end-to-end customer engagements that drive real value at every stage. As such, we’re thrilled to have also...
Industry News June 23, 2022
Types of Customer Data Platforms (CDPs)
Customer data platforms (CDPs) provide companies with the intelligence needed to deliver customer-centric campaigns at scale, but real success relies on leveraging the right capabilities...
Company News June 7, 2022
NGDATA Makes Waves with RTIM Recognition
At NGDATA, we enable organizations to develop long-lasting customer relationships through data-driven experiences. We identified real-time interaction management (RTIM) as a crucial element for connecting...
Industry News May 31, 2022
CDP Best Practices – C-level Perspectives
Take the Confusion Out of Your CDP Campaigns With great customer experience being the ultimate goal for organizations everywhere, customer data platforms (CDP) are certainly...
Industry News May 5, 2022
Boost Cross-selling Opportunities with CDP Software
Personalize every experience and increase customer lifetime value (CLTV) with in-built software for cross-selling success. For businesses across every industry, consistently driving value for customers...
Thought Leadership May 2, 2022
Increasing Customer Loyalty in Banking | Use Case
Features & benefits: Identify customers at risk of switching Learn from advanced analytics and propensity scoring to identify customers at risk of switching providers, and...
Thought Leadership March 25, 2022
Digital Insurance Data & Great Customer Experiences
Guarantee Great Insurance Experiences with Richer Data We all want seamless digital experiences – especially now that many of our day-to-day needs can be resolved...
Thought Leadership March 14, 2022
Enriched Digital Data: Insurance Companies’ Best & Brightest Asset
For insurers, premium customer experiences are a digital transformation away Buying a new car. Going on your honeymoon. Protecting your family’s financial future. Preparing for...
