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Thought Leadership November 7, 2018

An NGDATA Report: The Agile Marketer: Leveraging AI to Power Your Brand’s Customer Experience

The marketing realm is abuzz with talk of “agile marketing,” a term borrowed from the software development world that represents the desire to do more...

Thought Leadership October 29, 2018

Marketing and Analytics: A Powerful Combination to Improve Campaign Efficiency and ROI

Creating Data That Delivers It’s no secret that data is the secret sauce for marketers. It’s how you accurately measure and monitor campaigns and then...

Company News October 22, 2018

Event Round-up: Chief Analytics Officer, Fall 2018

On October 8, NGDATA attended the Chief Analytics Officer event in Boston, MA, for their Analytics for Financial Services day. The event explored the opportunity...

Thought Leadership October 18, 2018

A Deep Dive Into Behavioral Data

Who Is Your Customer? Data. It’s what we live and die by in the marketing and business world. It’s how we know what our customers...

Thought Leadership October 9, 2018

An NGDATA Report: Use AI to Create the Most Profitable Customer Experience

What if you could better understand your customers’ needs, behaviors and habits? It’s the Holy Grail that marketers have been searching for since, well, the...

Company News October 8, 2018

NGDATA at MarTech East

NGDATA attended MarTech East last week in Boston. Our Marketing Analytics Expert, Chelsea Lawley, presented a session on “Capitalizing on Your Customer Intelligence to Deliver Superior...

Thought Leadership October 3, 2018

Serve Your Customer By Getting to Know Them

This is the final in a 4-part blog series on banking and data maturity and the effect of legacy systems on customer experience. Check out...

Thought Leadership September 27, 2018

Can your Brand Compete in the Digital Economy?

The digital economy has made it easier than ever to reach potential customers. But with this easy access also comes a glut of competitors. After...

Thought Leadership September 26, 2018

4 Ways Banks Can Improve Customer Engagement

Customer engagement describes the means used by a company to foster relationships with prospects and customers. By encouraging customers to interact with the company and...

Thought Leadership September 24, 2018

Don’t Delay Your Digital Transformation

This is part 3 of a 4-part blog series on banking and data maturity and the effect of legacy systems on customer experience. Check out...

Thought Leadership September 20, 2018

3 Data Governance Best Practices for Banks & Financial Services Companies

Data Governance is a term used to describe all processes and management of data in a given organization, including said data’s quality, protection and use....

Company News September 19, 2018

Chief Analytics Officer, Fall 2018

NGDATA is attending the Chief Analytics Officer event, for their Analytics for Financial Services day, October 8 in Boston, MA. At this event we’re excited...

Thought Leadership September 19, 2018

Don’t Let Your Legacy Systems Impact your Legacy

This is part 2 of a 4-part blog series on banking and data maturity and the effect of legacy systems on customer experience. Check out...

Tips & Tricks September 18, 2018

6 Really Good Reasons To Leverage Explainer Videos in Your Marketing Campaign

On the surface, an explainer video is exactly what it sounds like: a short-form piece of content that explains a topic important to your audience...

Tips & Tricks September 18, 2018

50 Customer Engagement Strategies for Hospitality Companies

Did you know that, in 2018 alone, millennials will spend a whopping $200 billion? A good percentage of that huge sum, according to Travel Agent Central,...

Company News September 17, 2018

MarTech Conference October 2018

NGDATA is attending the MarTech Conference in Boston October 1-3. What excites us about this conference is the chance to connect with — and learn...

Thought Leadership September 14, 2018

Remove the Manual Work From Your Marketing

Even with all the automation created by today’s technology, the majority of companies are still manually deploying their marketing campaigns. They might gather all their...

Thought Leadership September 13, 2018

Everything You Need to Know About Data Governance

The value of a data driven business becomes reality from data governance. And offering connected, relevant data driven customer experiences requires accurate, complete and consistent...

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