A 2020 ‘perfect vision’ for the financial services sector
As we come to the end of another interesting year in retail banking, it is time to fish out the crystal ball and predict some...
Business analytics won’t spark joy without the right data
Businesses have a lot to learn from Marie Kondo. The Queen of Decluttering has carved out a lucrative career as an “organising consultant” whose Golden...
Are we bored of Black Friday? The rise of relevancy among the price wars
Success on Black Friday rests on one key piece of wisdom: know your customer. Previously, the most attention-grabbing part about Black Friday promotions was time-limited...
Interactive Marketing and the Customer Experience
Marketers have relied on the traditional tactics of campaign-based marketing for years. Even as technology and changes in the practice have evolved, marketers still use...
Taking Customer Experience Management to the Next Level
Brand loyalty is the key to success for data-driven, customer-centric enterprises. However, facilitating and nurturing brand loyalty requires rich, engaging and highly personalized customer experiences....
Contextual Relevance and the Customer Experience
When it comes to generating value out of data, contextual relevance is of the upmost importance. Understanding human behavior, but not being able to apply...
The Omni-Channel Customer Experience: Be Where Your Customers Are
Customer expectations have never been higher. We are living in an omni-channeled, constantly-connected and instantly-gratified world where customers want better value out of the brands...
6 Fresh Marketing Ideas for Banks and Financial Institutions
Marketing offers a powerful and effective way to tell your story, connect with customers, and provide solutions to answer concerns and fuel their goals. That...
Customer Experience is Defined by Relevancy
We all wear different hats depending on the context. In the world of business, we certainly wear the hats of both customers and marketers. As...
For the Marketer, By the Marketer
To deliver contextually relevant customer experiences, you must be able to capture and synthesize customer data on the individual customer-level, and that’s what the martech...
Banks and Real-Time Personalization
As customers consume content via the various channels of today’s digital world, something critical is happening—that customer is becoming a significant factor in a company’s...
An NGDATA Publication: Banking on a Customer-Centric Approach to Data for Powerful Results
Marketers can no longer treat or view customers in aggregate, demographic categories. Making broad offers through fixed channels – once a perfectly acceptable course of...
NGDATA Appoints Doug Gross as CEO to Support Future Growth
Today, we announced the appointment of Doug Gross as Chief Executive Officer. Doug brings more than 30 years’ international experience. He was previously Executive Director...
Turning Prospects into Customers, and Customers into Advocates
Good marketers know what their customers want and expect. Besides having a great product or service, you must be able to engage with customers on...
Build the Best Customer Experience Strategy for Your Brand
Today, the key to retaining customers and outperforming the competition is delivering consistently extraordinary customer experiences. But, outstanding customer experiences are not happy accidents. They...
A Bright Idea for Open Banking
Ian Matthews looks at the progress of open banking one year on. Whether it’s the War of the Currents or the battle between Betamax and VHS,...
Using AI for the Customer: Efficient Targeting and Advanced Personalization
Consumers are looking to be messaged to in a way that suggests personalization. The beauty of the predicative analysis that AI offers, allows marketers to...
The Top 2018 Customer Experiences: A Success Round Up
Recently we co-hosted a webinar with Forrester on how to go From Campaigns to Conversations: Turn your static, manual marketing campaigns into insight-driven, contextual customer...