Upcoming Webinar: Welcome to the New NGDATA
NGDATA’s been busy over the past year building out our vision to help companies modernize and transform their customer relationships. We acquired Eccella, a global...
How Dynamic Customer Optimization Maximizes the Lifetime Value of a Customer (CLV)
Dynamic optimization is a system widely used in development and machine learning. Using variables and predictive analytics, programs are created to aid in a range...
The Ultimate Data Privacy Guide for Banks and Financial Institutions
Data privacy has become a hot topic in the news thanks to failures in security and concerns about how companies are using the personal data...
The Human Element: Big Data Needs the Right People and Culture
It seems everywhere you look these days, you can feel the effect of big data analytics on our culture. From retail operations that offer customers...
The Depths of Data: The Benefits and Challenges of Data Lakes
The data lake has become a major buzzword in the world of big data. Data advocates initially pitched the idea of a data lake as...
An NGDATA Guide: 3 Customer Experience Strategy Best Practices to Supercharge Your Brand
Today, the key to retaining customers and outperforming the competition is delivering consistently extraordinary customer experiences. But, outstanding customer experiences are not happy accidents. They...
50 Must-Have AI Software Tools For Marketers
The impact of marketing can be felt across most digital platforms. Trying to manage all the content spread out over web, social media, and mobile...
Go Further in the Customer Experience with Actionable Intelligence
Traditional data analytics provide historical data that allows companies to examine past trends and sales peaks, and even to try to determine the factors that...
6 Ways Predictive Data Analytics are Reshaping Marketing
Predictive Data Analytics is the process of using historical and current data combined with machine learning to forecast certain outcomes. In the marketing world, predictive...
NGDATA Accepted Into G-Cloud 10 Framework
NGDATA has announced that it has been accepted into the latest G-Cloud framework, G-Cloud 10, as an official provider of Customer Data Platform (CDP) technology....
50 Best Software Tools to Become a Better Agile Marketer
As technology continues to advance, there’s no secret that marketers need to fill a lot of different roles these days. From understanding the current economic...
What is Agile Marketing?
The marketing world is abuzz with talk of “agile marketing,” a term borrowed from the software development world that represents the desire to do more...
An NGDATA Guide: 10 Marketing Strategies for Banks and Financial Institutions to Surpass the Competition
Currently, banks are at the crossroads of disruption. Technology companies like Google, PayPal, Apple and Amazon are taking away your business due to the greater...
CMSWire’s Tweet Jam: CDPs and the Promise of Omnichannel Choreography
NGDATA’s Co-Founder and CTO, Steven Noels, participated in CMSWire’s “Tweet Jam: CDPs and the Promise of Omnichannel Choreography.” The topics centered around: Customer data platforms emerged on...
27 Marketing Pros Share the #1 Way Marketers Can Apply Machine Learning to Improve Their Digital Strategies
Machine learning capabilities are increasingly accessible to enterprises and even SMBs. And with marketers aiming to take advantage of the vast volume of data now...
Digital Transformation for a Successful Credit Union Member Experience
Having been in existence since the 1850s, credit unions are no strangers to business transformation. While business transformation is essential for survival, it’s also fundamentally...
How AI is Driving the Future of Financial Services Marketing
Artificial intelligence (AI) has been one of the most influential factors in countless industries over the past decade. Complex algorithms and intuitive programs have disrupted...
An NGDATA White Paper: Become the Credit Union of the Future, Today
The banking industry is entering a new frontier. Less banking is done in physical branches and interactions through mobile apps are shorter, but happening with...