GDPR And The Trusted Framework For Data Privacy
NGDATA’s CEO, Luc Burgelman, talks about “GDPR And The Trusted Framework For Data Privacy” in Forbes. Designed to bolster and bring together regulations involving data...
Data-Driven Marketing: It’s All About the Individual
Traditional marketing endeavors involve segmentation – you create marketing programs by segmenting customers collectively, mainly through static information, such as age range, zip code, etc....
Financial Institutions: Putting the Customer at the Heart of Your Business
Traditional financial institutions have typically operated in a product-centric way, presenting new products that are created by a product committee, with the company’s bottom line...
Credit Unions and Digital Transformation
Credit unions run their business as “not-for-profit” – by the people, for the people – with serving their members as their core value. To accomplish...
How to Create a Customer Journey Map
Most companies understand the products they offer as well as a general idea of their customers needs. However, many customers are unhappy with the interactions...
Digital Transformation and the Customer Experience
Today’s consumers demand a unified, omni-channel experience with the brands they trust, but it’s impossible for companies to create a truly omni-channel experience when their...
Building the Ultimate MarTech Stack: 100 Tips
MarTech stacks. You’ve heard about them, and you likely use components of them, but you still may not be able to nail down a succinct definition...
Informatica World 2018 Recap
Hopefully, everyone in the US was able to take some time to enjoy Memorial Day as we remembered the men and women serving or served...
For Hospitality Brands, Becoming Customer-Centric is Becoming Guest-Centric
Hospitality marketing departments face many challenges: a lot of processes are still following a slow batch rhythm, there is a lot of data fragmentation (data...
Real-Time Personalization Throughout the Customer Experience
As customers consume content on the go via various channels, something critical is happening — that customer is becoming a significant factor in your company’s...
NGDATA at Informatica World 2018
NGDATA attended Informatica World 2018 this week in Las Vegas. Our co-founder and CTO, Steven Noels, presented “Transforming to the Customer Engagement Model of the Future,”...
Information Builders Announces Partner Awards of Distinction at Summit 2018
NGDATA is honored to be recognized by Information Builders for excellence in helping customers maximize the business value of BI, analytics and data management. Information...
CDP vs. CRM: What’s the Difference?
Customer data platform (CDP) and customer relationship management (CRM) software share some similarities. However, their primary purpose and function have many differences. Let’s start by...
An NGDATA Infographic: The NGDATA CDP Throughout Customer Journey
Designed with marketers in mind, a CDP is unique in that it focuses on creating a central location for all customer data, including everything from buyer personas...
NGDATA’s Informatica Presentation Will Examine the Use of Real-Time Customer Data at Belfius Bank
Today, we announced that co-founder and CTO Steven Noels will present “Transforming to the Customer Engagement Model of the Future” at Informatica World 2018. The session,...
An NGDATA Webinar Replay: From Customer Data to Customer Experiences
From Customer Data to Customer Experiences: Build Systems of Insight To Outperform The Competition Consumer-focused brands are presented with a unique opportunity to either build...
CDP vs. DMP: What’s the Difference?
Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound similar and do share a few common attributes. However, these platforms actually have a number...
Marrying Context and Data for Superior Customer Experiences
NGDATA’s CEO and Co-Founder, Luc Burgelman, talks about marrying context and data for superior customer experiences. When it comes to delivering greater customer experiences in...