Customer DNA takes you from data to insights
With our Customer DNA, you are not dependent on predefined flows or metrics. And even though some Standard DNA metrics could be interesting for certain industries, data is too business-specific to generalize this. That is why everything is fully customizable to your business needs. Easily define custom metrics using various methods including formulas, predictive models, neural network models, linear models, and more.
Relevant experiences drive customer engagement. You can’t make a connection with your customers merely based on that data. Beyond standard customer data aggregations, you need meta information about products, offers, context variables, etc., to continuously score that customer’s propensity or eligibility for converting.
This strong combination of meta- and context information and model scoring is where our Customer DNA differs from others, as we go beyond the standard digital customer info.