Build Rich Individual Customer Data Profiles In Real-Time
Being relevant requires you to understand your customers first. NGDATA’s Customer DNA is at the core of our Intelligent Engagement Platform. It is your data-fueled holistic and real-time perspective on every customer. Customer DNA is built up from metrics providing a full understanding of customer history, context, behavior, preferences, and needs. Meaning your business can drive relevant and more personalized interactions – moving from traditional segmentation to individualized engagements.
With access to an unlimited number of custom metrics, the ability to create custom metrics, and powering every experience to determine the next best action to take based on real-time behavior, our Customer DNA provides a powerful basis for intelligent customer engagement.