Paul Davis’ car is eight years old and he is looking to replace it. A friend has recently bought a Mazda CX5 and seems very happy with it, so Paul decides to research the Mazda and comparable SUVs on caranddriver.com. But, before he can purchase a new car, Paul will need help financing it.
In this video, we’ll showcase what a typical customer journey, powered by Lily Enterprise™, looks like in the retail banking industry. In parallel, you’ll see what happens in Lily:
- How Customer DNA is built
- The way customer interactions are collected
- Insight is extracted
- The customer experience orchestrated in an omni-channel environment
Follow Paul on his journey to financing a new car, as Lily captures every interaction and executes on insights.
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