Belifus, a significant player in the personal finance and insurance market in Belgium, had a mobile app in place but wanted to take the next steps toward meeting consumers’ growing desires for a mobile-first engagement model. NGDATA helped Belifus increase profits by 40% year-over-year thanks to more timely, relevant, and targeted mobile offers.
Belfius, a Belgian-based bank, was an early adopter of the mobile-first trend for customer support. Understanding that customers increasingly engage via smartphones, they decided to migrate client engagement and communications to meet evolving consumer preferences.
After shifting to a mobile-first approach, Belfius’ smartphone app became one of the most popular and highly rated in Belgium. However, Belifus decided a great app was not a complete solution – they needed data and context to truly reshape the mobile customer experience.
Belifus knew their campaigns must be modern to meet the needs of modern customers and cultivate positive experiences. That meant letting go of a one-size-fits-all (or even one-size-fits-many) approach in favor of customer centricity and personalization.
The proliferation of mobile banking meant there was a corresponding explosion of customer data. This data was a potential gold mine of context and information that could help Belfius deliver better, more relevant interactions and additional value to customers.
“NGDATA is the only player in the market today with a pure focus on bringing analytics to the customer relationship-building process in such a targeted way. We are thrilled to work with NGDATA to accelerate our digital transformation and develop best-in-class customer insights to drive our business.”– Geert Van Mol, Chief Digital Officer at Belfius