Abandoned Cart Re-Engagement

Request a personalized demo
Features and benefits

Real-time insights into customer behavior​

Power up real-time personalization with a Customer DNA that is continuously enhanced with every interaction of your customer during the period of purchase intent: from browsing through product catalogs to adding an item in the cart. This gives you real-time insights about a customer’s precise needs and preferences at that time, allowing you to respond in real-time with better and high-quality recommendations. ​

Cart abandonment prevention ​

Look for behavioral patterns from previously lost prospects who abandoned their carts. Use these insights to anticipate it when a new prospect shows the same behavior and then act on it proactively. ​​

Systematically ensure timely communication ​

Automate messages and send them out at the proper intervals to retarget lost prospects with minimal contact pressure. Feed communications with relevant information, reminding them about what they left in their carts, its value proposition, along with other products they may also be interested in. ​

Journey Objectives
Contact us

Problem Statement​

Shopping cart abandonment is common among online shoppers and is an issue faced by all industries. However, compared to other sectors, the insurance industry has the highest cart abandonment rate, which stands at a whopping 84%. While there could be several reasons why consumers behave this way, insurers can craft “smart” customer journeys to prevent hesitant customers from abandoning their carts and even win back lost prospects. ​

Use Case Overview ​

Decrease the likelihood of cart abandonment by encouraging customers to complete their purchases. In real-time, concentrate on their browsing behavior (from their webpage visits to keyword searches), and use these to derive insights about their life challenges or stages and personalize content recommendations. For any signal indicating a display of abandonment intent, you can trigger an incentive to entice customers to complete their purchase. During the post-abandonment phase, recapture lost prospects with a bit of push on their journey to purchase with properly timed campaigns and carefully targeted ads. ​

Solution Approach ​

With the IEP’s advanced real-time analytics and decision-making capabilities, you can analyze browsing behavior to detect interests, propensities, or abandonment intent and use this to ensure relevancy in selecting offers presented to the customer in real-time. The recommender in the IEP also allows the insurer to automate and strategically retarget cart abandoners with personalized content through their preferred touchpoints.​

Subject matter expertise is what
makes the difference

We help you jumpstart with our industry-specific CDP Solutions.
Our Insurance Solution creates value in every customer interaction.
Get in touch through the form below for additional use cases.

Learn More About NGDATA Solutions and Services

Contact us today and speak with a solutions expert

Get Started