CDP Solutions for Insurance Providers

NGDATA’s Insurance Solution is designed to be customer-centric and maximizes profitability by real-time hyper-personalization. Our solution is more than a standard Customer Data Platform (CDP).

Its real-time advanced customer analytics, allows insurance companies to learn like never before about customer interests and intentions across an otherwise siloed landscape of data sources. Subsequently using these customer data analytics to orchestrate experiences in real-time with the right message on the right channel, helps elevate customer engagement and retention. All of which can be achieved within one platform: NGDATA’s Intelligent Engagement Platform. Our no to low-code IEP has an intuitive UI with role-based access that makes it easy for business users to operate, giving your marketers the freedom to manage the campaigns on their own and giving your IT department control over all the data that comes in.

Current uncertain times are driving consumers towards wanting more financial and life security, raising the interest in insurance products such as life and health premiums as well as investment and pension plans. At the same time, the relationship between an insurance company and its customers is transforming because of technology moving from transactional towards engaging, inclusive and digital.

With custom information, product offerings and incentives, you can, for instance, keep your customers active and healthy when offering a wellness program. But foremost, you keep them engaged with your brand. Learn continuously about your customers’ behavior and preferences by capturing their real-time omnichannel data, connecting with IoT, and integrating 3rd party data to personalize their entire customer journey. Uncover new audiences of inactive, yet high potential users, by utilizing built-in AI. Reactivate those ‘sleeping customers’ by targeting them with personalized key offerings.

Hyper-personalized, real-time and omnichannel are fundamental drivers behind a new generation of engagement capabilities that transform your customer relationships. They will significantly boost business value through an increased revenue per policyholder.

Insurance companies primarily engage with their customers at the beginning and end of the customer lifecycle, echoing the traditional transaction-oriented model. Building customer relationships however, requires trust and repeated interactions with them.

The future of insurance companies lies in personalized 1-1 marketing campaigns across that lifecycle. This allows them to move towards a more engaging customer relationship and will reposition them as a true life advisor that cares about the customer’s health and security. This is only possible with holistic insights of each individual customer’s personal situation, needs and life stage, and the Customer Data Platform’s ability to engage in a timely and relevant manner.

Our Insurance Solution helps increase relevant customer engagement, from customer acquisition over activation to customer retention through new program memberships and value added services. With the emergence of new models, digitization, and different CX expectations, customers today will switch more easily to InsurTech players that embrace the opportunity to create lasting and meaningful relationships with customers.

Our Insurance Solution lets you build and maintain customer relationships by delivering real-time, omnichannel, customer-centric 1-1 experiences. The solution comes with a specific out-of-the-box (OOTB) insurances DNA and starter campaigns, all available through an intuitive UI built for the business user.

Marketers can begin reshaping insurance engagements in an omnichannel environment right away, overcoming the challenge of starting with a blank slate. Next, you can decrease the time-to-value of new use cases with our Customer DNA™, as this calculates typical markers used to build customer-centric campaigns more quickly. Leverage the power of big data to build campaigns on top of unified customer insights from digital, transactional, CRM and third party data sources. This way, the marketer can easily design real-time campaigns with great speed, agility and limited dependency on IT.

Our AI-driven decision-making capabilities can help you reach multiple objectives. Uncover new opportunities by using all behavioral data to create look-alike audiences. With this, you can execute personalized campaigns to look-alike segments of recently acquired customers or convert existing customers to members of health programs. Additionally, new opportunities can be identified from clustering audiences by analyzing the detailing insights generated by automated AI pipelines.