Big Data has been helping marketers target customers with more accuracy and detail than anyone thought possible just a few years ago. No longer do marketers need to rely on direct mail campaigns or newsletter subscribers, because Big Data delivers insight into nearly any aspect of a customer, from time spent on websites, to brand preferences, to purchasing history. Big Data gives the comprehensive picture of customers that marketers had been craving.
But, there are several ways to use Big Data for marketing. And, there is such a vast amount of Big Data available that marketers may still be unsure of exactly how to harness it and optimize their use of it. That’s why we’ve searched for some of the best Big Data marketing blogs available. We look to industry leaders, top marketers, and Big Data experts who share their experience, tips, and strategies for using Big Data for marketing. Their blogs have the insight you need to make Big Data marketing work for you. Please note, we have listed our top 50 Big Data marketing blogs here, in no particular order.
1. Gartner Digital Marketing Blog
Gartner is a trusted source of technology-related insight. They seek to give their clients the information and data they need “to make the right decisions, every day.” That’s why marketers turn to Gartner’s Digital Marketing Blog to get insight from their Big Data marketing experts.
Three posts we like from Gartner Digital Marketing Blog:
2. Experfy Insights
Experfy is based in The Harvard Innovation Launch Lab and deals in Big Data, analytics, and business intelligence (BI). Their Big Data Blog, Experfy Insights, offers several posts in customer and marketing analytics, data science, and Big Data, making it a comprehensive Big Data marketing resource.
Three posts we like from Experfy Insights:
3. Acxiom Perspectives
Acxiom, an enterprise data, analytics, and SaaS company, seeks to solidify business relationships. Their Big Data marketing blog, Acxiom Perspectives, provides insights from their experts on topics ranging from marketing, business, and Big Data.
Three posts we like from Acxiom Perspectives:
4. EMC Big Data Blog
EMC is on a mission to help organizations successfully become data driven. The EMC Big Data Blog, therefore, covers all things Big Data, from data scientists to analytics, to Big Data in marketing and sales.
Three posts we like from EMC Big Data Blog:
5. The BloomReach Blog
BloomReach works to drive traffic and revenues with Big Data by capturing online demand across channels with relevant user experiences. Their Big Data marketing blog shares strategies and thought leadership on marketing, Big Data, and other related topics.
Three posts we like from The BloomReach Blog:
6. Marketing Land – Analytics & Conversion
Geared toward internet marketing, Marketing Land covers every aspect of digital marketing. The Anaytics & Conversion section of the blog is the heart of their Big Data marketing content, and it includes news, tips, and trends for Big Data marketers.
Three posts we like from Marketing Land – Analytics & Conversion:
7. VentureBeat – Marketing
VentureBeat is a trusted source of tech business news. Their blog is a top Big Data marking resource because it covers the latest news in Big Data marketing and analytics, from data sources to data visualization that are helpful in Big Data marketing.
Three posts we like from VentureBeat – Marketing:
8. AdvertisingAge – Data
A leading source of news, intelligence, and discussion centering on marketing and media, AdvertisingAge – Data is a go-to source for Big Data marketing. The blog features success stories, strategies, and the latest news about Big Data marketing.
Three posts we like from AdvertisingAge – Data:
9. Harvard Business Review – Analytics
Harvard Business Review – Analytics is a part of Harvard Business Publishing, a not-for-profit, wholly-owned subsidiary of Harvard University, reporting into Harvard Business School. Their missing is to improve management practices, and and their blog shares magazine articles to that end. Specifically, their Analytics section is a Big Data marketing resource full of strategy, data, and analytics-related posts.
Three posts we like from Harvard Business Review – Analytics:
10. Multi-Channel Merchant
Multi-Channel Merchant focuses on eCommerce, operations, fulfillment, and marketing. Their data and analytics posts form a treasure trove of Big Data marketing information, covering consumer data, personalizing the customer experience, and more.
Three posts we like from Multi-Channel Merchant:
CrownPeak makes it easier for marketers and agencies to provide excellent customer experiences. Their blog features articles about customer experiences, data-driven marketing, content marketing, and other topics of importance to Big Data marketing.
Three posts we like from CrownPeak:
12. Marketing Science Institute
Marketing Science Institute (MSI) is involved in research and insights relating to marketing practices. A nonprofit, member-based organization, MSI seeks “to bring the best of science to the complex world of marketing.” MSI features Big Data marketing topics and explores whether customer experience is being shaped more by software engineers than marketers.
Three posts we like from Marketing Science Institute:
13. McKinsey & Company – Insights & Publications
McKinsey & Company has been advising leading businesses, governments, and institutions for nearly 100 years. Their Insights & Publications provides a wealth of information for management practices, sales, and marketing, all looking to improve performance. McKinsey & Company’s Big Data marketing posts feature marketing strategies, proven practices, and more.
Three posts we like from McKinsey & Company – Insights & Publications:
14. Entrepreneur – Big Data
Entrepreneur specifically serves the entrepreneur community by offering inspiration and information regarding business practices, management practices, and best practices. Their Big Data blog specifically covers data-driven marketing and Big Data issues, challenges, and strategies.
Three posts we like from:
15. CIO – Big Data
CIO – Big Data is a resource featuring Big Data news, analysis, research, and more. Big Data marketing is a hot topic covered by CIO – Big Data, and their posts cover Big Data marketing for a number of industries.
Three posts we like from CIO – Big Data:
16. Chief Marketer – Consumer Marketing – Data Analytics
Chief Markter is a comprehensive source of information for all things marketing. Written by marketing experts and thought leaders, their Big Data marketing posts share specific cases of Big Data marketing strategies and successes, plus tips and guides for Big Data marketers.
Three posts we like from Chief Marketer – Consumer Marketing – Data Analytics:
17. Digital Content Next
Digital Content Next (DCN) is a trade association representing digital content companies that manage direct relationships with consumers and marketers. Their blog features research and insights “on current and emerging industry” and includes multiple Big Data marketing articles that are especially informative because of the research and insights they contain.
Three posts we like from Digital Content Next:
18. ClickZ – Analytics
ClickZ, “the original digital marketing rag and still the best,” features an Analytics section that explores measuring and optimizing marketing initiatives and highlights. Big Data marketing is an extremely important part of ClickZ – Analytics, and the experts thoroughly examine it and related topics.
Three posts we like from ClickZ – Analytics:
19. Turn Blog
Marketers use Turn to make better decisions and to launch more successful cross-channel campaigns. The Turn Blog delivers posts that explore how Big Data helps marketers to make even smarter decisions and launch even more successful campaigns.
Three posts we like from Turn Blog:
20. Marketing Week – Data & Analytics
Marketing Week Magazine is a trusted source for news and insights into marketing. Their Data & Analytics section includes case studies, news, and tips for common Big Data marketing challenges.
Three posts we like from Marketing Week – Data & Analytics:
MultiView is a creative provider of marketing solutions for B2B partners and clients. They offer articles from B2B digital marketing experts who have extensive experience and knowledge relating to Big Data marketing.
Three posts we like from MultiView:
22. CMSWire – Big Data
A leading B2B publication, CMSWire covers digital customer experience, collaboration, and information management. CMSWire’s Big Data articles offer Big Data marketing strategies, tips, and case studies to help you get a better handle on your own Big Data marketing plan.
Three posts we like from CMSWire – Big Data:
insideBIGDATA focuses on the predictive analytics that inform IT and business. With several Big Data marketing articles and resources, insideBIGDATA provides a wealth of information for anyone looking to learn more about or better use Big Data marketing strategies.
Three posts we like from insideBIGDATA:
24. Tnooz – Marketing
Tnooz is a top source of travel technology news and views, and their Marketing category is a robust Big Data marketing resource for the travel sector. Airlines, hotels, hospitality, and other related industries will benefit from the Big Data marketing expertise Tnooz shares.
Three posts we like from Tnooz – Marketing:
eMetrics has been the destination for marketers, analysts, and business intelligence experts for more than 10 years. Their Big Data marketing blog is dedicated to tips, strategies, and insights to help you optimize your Big Data marketing game.
Three posts we like from eMetrics:
An online trade journal, DATAVERSITY delivers a blog featuring enterprise leaders who have a wealth of information about data management and Big Data marketing. Improve your Big Data marketing strategy with the insights and expertise found at DATAVERSITY.
Three posts we like from DATAVERSITY:
27. MarketingProfs – Big Data
MarketingProfs provides thousands of marketing resources, in an effort to combat “mediocrity in content.” Their Big Data marketing articles are among some of the best on the internet, making MarketingProfs – Big Data a top Big Data marketing blog. *Please note, a free membership is required to read the articles in full.
Three posts we like from MarketingProfs – Big Data:
28. Millward Brown Digital
Millward Brown Digital helps clients grow their brands by determining whether they are “getting digital right or getting marketing wrong.” Their Big Data marketing blog shares their digital marketing expertise and includes posts covering strategy, consumer-centric marketing, consumer behavior, Big Data, and more.
Three posts we like from Millward Brown Digital:
29. Computerworld – Big Data
Computerworld recognizes that technology and data are the key to gaining a business advantage because they inform decision makers and influencers. Their blog features Big Data marketing news and trends, along with analysis and practical advice, so that those decision makers and influencers have the sources of information they need to better utilize Big Data marketing strategies and techniques.
Three posts we like from Computerworld – Big Data:
30. CloudTweaks – Big Data
CloudTweaks is considered an authority in cloud computing information. Their Big Data blog features articles from their expert writers, plus those from consultants, CEOs, CIOs, technology bloggers, and others who have expertise in Big data and Big Data marketing.
Three posts we like from CloudTweaks – Big Data:
31. Data Informed
The enterprise turns to Data Informed for the latest information and news on Big Data and analytics. Their blog features Big Data marketing insights and news from industry leaders and experts.
Three posts we like from Data Informed:
MaxPoint delivers a business intelligence and digital marketing solution to national brands seeking to drive local, in-store sales. OnPoint, their marketing blog, covers all of the Big Data marketing tips and insights you need to strengthen your Big Data marketing strategy.
Three posts we like from MaxPoint:
33. Digital Strategy
Digital Strategy provides digital marketing, SEO, and eBusiness consultancy services. Their Knowledge Hub serves as a blog and offers articles on Big Data marketing tips, insights, and more from their top thought leaders and experts.
Three posts we like from Digital Strategy:
34. Decision Insight
Decision Insight provides “shopper centric retail forward market research.” Articles highlighting Big Data marketing strategies and best practices are featured in their marketing blog, making it a sound Big Data marketing resource.
Three posts we like from Decision Insight:
35. CustomerThink – Customer Analytics
CustomerThink is a leader in customer-centric business management. Customer analytics and Big Data marketing are prominent topics in the Customer Think blog, and their experts share important Big Data marketing tips and news.
Three posts we like from CustomerThink – Customer Analytics:
The mission of Domo is to simplify dashboards, reporting tools, and analytics so that businesses can spend more time taking action based on their data instead of analyzing the data and determining which actions to take. The experts at Domo share their insights and Big Data marketing solutions on Domosphere.
Three posts we like from Domosphere:
37. Key Web Metrics
A leader in analytics, marketing, and the Cloud, Sameer Khan is a Big Data influencer on the web, an author, and a keynote speaker. His expertise in analytics and Big Data marketing is evident in his Big Data marketing blog, Key Web Metrics.
Three posts we like from Key Web Metrics:
38. Occam’s Razor
Digital marketing evangelist and Big Data marketing expert Avinash Kaushik shares his expertise on is blog, Occam’s Razor. His posts read more like a comprehensive Big Data marketing book than individual posts, which results in a thorough look into Big Data strategy for the reader.
Three posts we like from Occam’s Razor:
39. TechRepublic – Big Data Analytics
Tech Republic’s Big Data Analytics blog features best practices and tips for companies that want to obtain insights from their data. The blog also shares strategies for utilizing data from the internet. This Big Data marketing blog seeks to help readers harness their data to be more empowered and successful.
Three posts we like from TechRepublic – Big Data Analytics:
reportbrain processes Big Data by monitoring news and drilling down analytics to deliver reports that businesses use to make insightful decisions. The reportbrain blog is a Big Data marketing blog that delivers tips and insights to help businesses with their Big Data marketing strategy so they are able to make more informed business decisions.
Three posts we like from reportbrain:
AnalyticsWeek is driven by Big Data analytics enthusiasts who seek to bring “data analytics science to the 99%.” Their blog serves as a Big Data marketing blog with features about analytics, Big Data, business intelligence, and more.
Three posts we like from AnalyticsWeek:
42. GreenBook Blog – Big Data
GreenBook is a guide for buyers of market research. It provides insights and research for marketers. The GreenBook Blog – Big Data covers analytics, customer behavior, data for customer intelligence, and more, making it a robust resource for Big Data marketing.
Three posts we like from GreenBook Blog – Big Data:
43. Business Analytics 3.0
Business Analytics 3.0 is a blog geared toward decision makers and managers who need to navigate their data to make better decisions. As a Big Data marketing blog, Business Analytics 3.0 offers a range of Big Data marketing topics, including data visualization, Big Data analytics use cases, data science, and more.
Three posts we like from Business Analytics 3.0:
44. BusinessOnline – Big Data
BusinessOnline is a digital agency that seeks to build relationships between businesses and customers. They espouse the merits of digital marketing, and their blog features articles by Big Data marketing experts that cover tips and strategies for succeeding with sound Big Data marketing strategy.
Three posts we like from BusinessOnline:
45. Online Marketing Institute – Marketing Technology
The Online Marketing Institute (OMI) is an online marketing resource offering tutorials on social media and digital marketing. Designed for marketers, OMI also features a blog that shares expertise and insights on Big Data marketing.
Three posts we like from Online Marketing Institute – Marketing Technology:
Tom Fishburne is the Marketoonist and founder of Marketoon Studios. He combines marketing and cartoons to help businesses of all sizes extend their shareable media and reach their audiences with cartoons. An unconventional Big Data marketing blog, Marketoonist demonstrates the power of visual storytelling in marketing.
Three posts we like from Marketoonist:
47. McKinsey on Marketing & Sales
McKinsey on Marketing & Sales is just one of the blogs from McKinsey & Company, a business management and marketing consulting firm that advises leading businesses and institutions and governments on a global scale. Specifically, McKinsey on Marketing & Sales seeks to help their clients “deliver above-market growth,” and their blog addresses all things marketing, including Big Data marketing and analytics.
Three posts we like from McKinsey on Marketing & Sales:
Webtrends offers “everything you need to create great digital experiences for every customer.” Their Big Data marketing blog offers tips and suggestions to help marketers and brands make connections.
Three posts we like from Webtrends:
49. Information Management – Big Data & Analytics
A leading online resource for business and IT professionals, Information Management features Big Data and analytics posts that are a great help for Big Data marketing. The articles cover Big Data marketing strategy, tips, and insights.
Three posts we like from Information Management – Big Data & Analytics:
50. MarketingTech Blog – Analytics & Testing
Marketing Tech Blog covers SEO, inbound marketing, conversion optimization, email marketing, social media, mobile marketing, blogging, and analytics. Their Analytics & Testing section of the blog is specifically about marketing technology in terms of analytics, monitoring, and personalization, among other topics of importance to Big Data marketing.
Three posts we like from MarketingTech Blog – Analytics & Testing: