NGDATA is expanding into France to meet the continued increase in demand for Lily Enterprise™, our next generation customer data platform, in this region.
Lily Enterprise is a single solution that integrates data across all channels, including social media, phone, CRM and more, and builds a holistic and individual customer profiles. Lily’s Customer DNA stores thousands of up-to-date profile metrics reflecting facts, habits, intent and preferences from these data sources and delivers real-time insights to steer actions at the individual customer level, enabling marketers in financial services, telecom and media/publishing industries make better decisions that provide relevant and connected customer experiences.
NGDATA’s expansion into France comes on the heels of tremendous momentum. In January 2017, we closed $9.4 million of additional venture funding and announced the addition of Dominique Illien, CEO of Editions Lefebvre Sarrut (ELS), to our board. By the end of 2016, we also experienced a 75% year-over-year growth, grew our workforce 50%, and acquired Rednun, a Netherlands-based company specializing in creating smart personalized videos to optimize customer engagement.
