Lily™, the next generation customer data platform, is a single solution to power your organization’s customer experience by integrating data across all channels, generating insights from analytics and helping you make better decisions. Lily enables you to deliver exceptional customer experiences, and to solidify customer lifetime value by building a holistic and individual customer view with insights on historical and real-time customer interactions from all sources.
Lily’s NBE solution reduces time-to-market for customer experience optimization. You can quickly deliver the most relevant and timely content and offers, consistently, throughout the omni-channel environment – allowing customers to continue their conversations across devices. Customers are most likely to engage with these offers that are based on each user’s unique Customer DNA, which contains individual preferences (for offers, channels, time, etc.) and customer journey information, combined with customer context. Based on the Customer DNA, the NBE focuses on tailored communications at the individual-level through the right channel, right device and right action parameters.
With Lily’s Attribution solution, you can gain accurate, real-time understanding of the success of various marketing activities across all channels, including inbound and outbound activities, real-time and batch campaigns, digital and human assisted (e.g. calls) interactions. It provides attribution models that integrate easily into any martech stack and delivers unprecedented visibility into the profitability of every touchpoint across the customer journey. As a result, you can optimize your marketing expenditures by allocating resources and budget to the touchpoints delivering the most value.
NGDATA helps data-rich companies in financial services, media/publishing and telecom to drive connected experiences. Our next generation customer data platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences.Learn More...