Deliver the most relevant, timely and contextually-aware customer experiences.
Whether your organization is looking to lower attrition numbers, increase retention rates, deliver better returns with micro-targeted and one-to-one marketing, boost precision of targeted advertising, or enhance the relevancy of inbound customer interactions, NGDATA’s Lily Enterprise™ gives you individualized customer intelligence to communicate with a completely customer-centric approach. You can deliver greater impact and results, build a data-aware organization by bringing analytics to a much larger set of users, and offer faster time to value.
Lily starts by easily aggregating all customer data from every available data source, whether in a data warehouse, CRM system, contact center application, subscriber management system, data lakes, or from online and social media activities. Lily becomes more intelligent as you add more data sources to enhance the Customer DNA over time. Click here to learn more.
Lily turns all of this powerful data into key Metrics, representing detailed information about the customer, including slower moving information around socio demographics, value, risk and life events, to fast-moving contextual, preference and behavioral intelligence. All of the Customer DNA Metrics are calculated in real-time, and the historical values are maintained at all times.
Metrics go beyond observations to include contributed, calculated and predicted customer-level scores around behaviors, preferences, context, affinities, opportunities, value and more. With continuously updated, always available Lily Customer DNA, you can have consistently optimized insights, regardless of the use case, with no need to duplicate data integration, collection or preparation efforts.
With every new customer interaction, the Customer DNA is always updated in real-time. As Lily automatically learns more about each customer, you can help yourself to the most up-to-date trends and preferences on the individual without requiring continuous IT intervention. Lily gives you the ability to put individual Metrics into perspective by comparing an individual Customer DNA with a Set(s) of Metrics, which are dynamic groups of customers defined by you.
Lily lets you configure Alerts and Triggers to pin-point specific notices when actions are needed. The Rules Engine decides on which offer to make or conversation to have with the customer – at the moment the customer interacts. Lily connects to your preferred marketing execution tool to fuel your customer interactions around acquisition, customer support, up- and cross-selling, advertising, partnerships, risk plans, churn reduction, and more.
NGDATA helps data-rich companies in financial services, media/publishing and telecom to automate and optimize omni-channel customer interactions. Our customer experience operating system, Lily Enterprise™, captures data across all channels and provides enterprises with real-time insights to drive superior customer experiences. Lily’s Customer DNA puts the individual at the center of the organization by design, continuously learning from behavior to act consistently and timely for superior experiences.Learn More...