Real-time marketing has evolved from marketers scrambling to take advantage of trends in an attempt to transform their marketing efforts in a way to make products and services appeal to customers, to marketers using customer data to deliver personalized content across channels. Rather than being reactionary and hoping that their messaging is relevant to customers based on a fleeting trend, today’s marketers are shifting to customer-centric practices and letting the customers’ desires and behaviors drive marketing efforts.
Real-time marketing with the proper real-time marketing tools like NGDATA’s Lily makes personalization lucrative for organizations. In fact, LeadSift reports that real-time marketing benefits include a 16% lift in customer sentiment, a 14% lift in purchase intent, an 18% lift in interest, and, most importantly, consumers are 22% more likely to consider a brand due to real-time marketing efforts.
However, for marketers to succeed with real-time marketing, they must have access to premium real-time marketing tools that deliver quality, accurate customer behavior analytics. That’s where NGDATA’s Lily Enterprise and Lily Customer DNA come in; by incorporating customer data from every possible source, Lily gives marketers a complete view of customers. Lily focuses on up-to-date preferences and trends and customer data analytics that put marketers in a much better position to interact with customers in timely, relevant ways at every stage of the customer journey.
Learn more about Lily, the leading marketing analytics software solution to power your real-time marketing initiatives from NGDATA. Or, to speak with a representative of NGDATA for more information, contact us via email or phone.
Real-time marketing is not without its challenges. Besides the fact that some marketers continue to disagree on exactly what constitutes real-time marketing, marketers also struggle to deliver personalized content correctly. According to one study, 77% of marketers characterize real-time personalization as crucial, but 60% of marketers struggle to personalize content in real-time.
Many of the real-time marketing tools that are available today do not personalize content in real-time, when customers are interacting with websites and social media; rather, they offer personalized content after a customer’s first visit to a website. Other personalization solutions only personalize the most basic elements of marketing websites. As Econsultancy research shows, the vast majority of marketers struggle with proper data collection: only 18% of client-side marketers around the globe report having a strong ability to collect data about individual website visitors.
Learn more about how Lily, a comprehensive marketing analytics software solution from NGDATA, provides deep operational insights in real time. Contact us via email or phone to talk with an NGDATA representative today.
Not only are consumers expecting and demanding personalized interactions with companies, but they prefer them. Studies show that 40% of consumers spend more as a result of a personalized website experience and businesses using real-time data to send mobile offers are realizing conversion rates an average of seven times higher.
As a customer analytics and insight platform, Lily Enterprise gives marketers and their companies access to real-time information at the individual customer level. By gathering customer data from all possible sources, Lily gives organizations a complete, 360-degree view of their customers, making it possible to drill into behavioral intelligence and learn as much about your customers as possible. You will be able to make next-best-action and next-best-offer recommendations supported by data. Thanks to Lily and its real-time customer insights, you will be in the best position to interact with customers in relevant ways throughout their journey and rest assured you are making the most relevant offers at exactly the right time.
Lily also features Lily Customer DNA, which is comprised of a configurable, scalable library of thousands of pre-defined and client-specific metrics that describe individual customers in a real-time, highly-detailed manner. Lily Customer DNA combines all of your customer data to deliver insights gleaned from socio-demographic, behavioral, contextual, and predictive analytics. The real-time nature of Lily DNA also assists marketers in identifying each customer’s channel preferences so that you can build accurate omni-channel customer profiles. Of course, Lily Enterprise works at each stage of the complete customer lifecycle and becomes more intelligent over time.
Learn more about Lily, a leading marketing analytics solution from NGDATA providing 360-degree views of each individual customer in real-time through Customer DNA profiles. Or, get in touch via email or phone to talk with an NGDATA representative about how Lily informs some of the world’s leading customer-centric enterprises.
NGDATA’s Lily captures data from all channels, including a data warehouse, CRM system, contact center application, data lakes, subscriber management systems, and online and social media activities, to provide enterprises with real-time insights that drive exceptional customer experiences. Lily converts all of your customer data into key metrics that deliver detailed information about each customer.
Unlike other customer analytics solutions, Lily calculates all of the Lily Customer DNA Metrics in real-time and maintains historical values at all times. Lily Customer DNA Metrics also are superior to those of other real-time marketing tools that simply deliver observations of customers; Lily’s metrics include contributed, calculated, and predicted customer-level scores from behaviors, preferences, context, affinities, opportunities, value, and more. Your insights always are real-time and optimized because Lily Customer DNA continuously updates and always is available without the need for duplicating data integration, collection, or preparation efforts.
Each time a customer interacts with your enterprise, Lily Customer DNA updates in real-time. Lily automatically learns more information about each of your customers so that you always have access to the most up-to-date trends and preferences of each of your customers without needing IT intervention. With Lily Enterprise, you have the ability to compare individual Customer DNA with a set of metrics defined by you in order to put individual metrics into perspective.
In a nutshell, Lily makes all of your customer information available to you in real-time so that you can perfect your customer experience via alerts, triggers, and the Rules Engine to make offers or hold conversations with customers at the exact moment of their interaction with your enterprise. Lily makes the preferred marketing execution tool available to center your customer interactions on acquisition, customer support, up- and cross-selling, advertising, churn reduction, and more. Thanks to Lily Customer DNA, Lily Enterprise is the only real-time marketing tool your enterprise needs to master personalization and win over customers with each and every interaction.
Learn more about Lily, a comprehensive marketing analytics tool from NGDATA that provides in-depth, real-time insights on customer behavior. Or, get in touch via email or phone to talk with an NGDATA representative today.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...