Are you prepared for the 25 of May 2018? That’s the day the General Data Protection Regulation (GDPR) will become enforceable. The impact of GDPR will be far-reaching, as it applies not just to European companies, but to any company that holds or processes personal data of individuals residing within the European Union. The penalty for GDPR non-compliance is up to €20M or 4% of annual global turnover. The cost of ignoring GDPR is too high, forcing corporations to reevaluate the way they handle consumer data, and to install new processes and technologies enabling the consumers right to “own” their data.
In a world where delivering superior customer experiences is at the top of every companies’ list, you need to know how to use your customer properly to enable true customer centricity. Today’s consumers expect products and services to be uniquely tailored to their needs, which in turn, requires an actual understanding of those needs before being able to act. This understanding lies in each individual’s personal data.
David Raab, Founder at CDP Institute, and Steven Noels, CTO at NGDATA, give an important discussion on how your company can both prepare for GDPR, and use the regulation as a foundation for digital transformation.
Key takeaways include:
- An overview of GDPR, and how it affects your company
- The steps to take to become GDPR-compliant, and the right technology to get you there
- How to turn GDPR into an opportunity to achieve true customer centricity
David Raab, Founder, CDP Institute
David is a widely recognized expert in marketing technology and analytics. The CDP Institute is a vendor-neutral educational project to help marketers build a unified customer view that is available to all of their company systems. The Institute provides a library of information, daily newsletter and blog, discussion forums, and other services.
Steven Noels, CTO & Co-Founder, NGDATA
Steven is NGDATA’s CTO and Co-Founder, and manages technology strategy. He has over 15 years of product management experience, delivering solutions in data reporting applications, content management and publishing systems, and large-scale legal databases.