Many customers are now taking the initiative and proactively connecting to companies via their inbound channels. These “always on” inbound channels give marketers more opportunities to interact with customers. You must now be at the ready to impress your customers at every inbound opportunity, or else risk losing them and the valuable business they bring your company.
In this ebook, we’ll explore how you can make the most of your inbound marketing programs by using your data to truly understand your customers’ wants and needs, and to interact with them with the most impact.
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