Most marketers today understand that having a superior customer experience is crucial for their brand’s success and longevity. The promise of treating each customer the way they want to be treated is an imperative customer experience goal, but it’s still a struggle for many to achieve.
With all kinds of customer data being accumulated today, you need to be able to use it as intelligently as you capture it. While data itself is invaluable, it’s the customer insights that are buried within the data that are the most powerful. Being able to glean insights from the ever-increasing volumes and types of data, to enable personalized, connected customer experiences, will set your brand miles apart from the competition.
Richard Snow, VP & Research Director of Customer & Contact Center Research at Ventana Research, and Aaron Rosenthal, Product Marketing Manager at NGDATA, give a lively discussion on how to make every micro-moment count for the most connected customer experiences.
Key takeaways include:
- How to get started down the path of true customer centricity by having your customer data easily accessible, manageable and digestible
- Understanding all the components necessary to transform customer data into actionable insights
- How the next generation customer data platform (CDP) differs from customer relationship databases, data management platforms and most marketing platforms
- Real-world use cases on how brands have achieved greater customer centricity with a next generation CDP
Richard Snow, VP & Research Director, Ventana Research
Richard leads Ventana Research’s Customer and Contact Center Management research practice, which is dedicated to helping organizations improve the efficiency and effectiveness of managing their customers, throughout their lifetime and across all touch points, including the contact center. He conducts research exploring the people, process, information and technology issues behind customer operations management, contact center management, and customer experience management.
Aaron Rosenthal, Product Marketing Manager, NGDATA
Aaron is responsible for Product Marketing at NGDATA, where he focuses on product content and visualization around the extensive capabilities of NGDATA and Lily. With more than ten years of experience working with technology companies, Aaron has a diverse background in managing product development for B2B SaaS solutions, interface design, marketing strategy and creative.