Moderator Liz Miller Hosts Marketing Experts Jeroen Bronselaer and Cindy Vandecasteele to Examine How Brands Can Drive More Profitable Customer Experiences
New York City, November 28, 2017— NGDATA, the customer experience management solutions company, today announced details of its upcoming webinar, “Your Customers, Your Brand: Transforming Brands with Customer-Centric Marketing” in partnership with the Chief Marketing Officer (CMO) Council, the premiere peer-powered global network for senior marketing decision makers, and Telenet, one of the largest cable broadband service providers in Europe. The webinar, which takes place on Wednesday, December 6, 2017, at 1:00pm EST, will examine key strategies for transforming brands into more customer-centric organizations.
Moderator: Liz Miller, senior vice president of marketing, CMO Council
Speaker: Jeroen Bronselaer, senior vice president of residential marketing, Telenet
Speaker: Cindy Vandecasteele, vice president of product strategy, NGDATA
CMO Council Webinar: “Your Customers, Your Brand: Transforming Brands with Customer-Centric Marketing”
To be successful in today’s highly competitive market, every brand needs to put the customer at the front and center.
In this webinar, Liz Miller, senior vice president of marketing at CMO Council, Jeroen Bronselaer, senior vice president of residential marketing at Telenet, and Cindy Vandecasteele, vice president of product strategy at NGDATA, will share their own experiences in transforming brands with customer-centric marketing, and outline critical strategies and tactics needed to lead this change at your own organization.
Key takeaways will include:
- How customer-centric marketing impacts the whole organization
- The points of transformation that must be prioritized to make customer-centric marketing a reality that drives engagement
- Turning customer knowledge into profitable action, including conversations around real-life use cases appropriate throughout the customer journey
Wednesday, December 6, 2017 at 1:00pm EST
For more information, or to register for the webinar, please visit https://www.cmocouncil.org/thought-leadership/events/your-customers-your-brand.
NGDATA® helps data-rich companies in financial services, media/publishing and telecom to drive connected experiences. The company’s next-generation customer data platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific. For more information, please visit www.NGDATA.com.
Sacha Kaufer, 617-986-5031