Expect more from a Customer Data Platform

Our Intelligent Engagement Platform offers additional capabilities beyond a Customer Data Platform (CDP) by combining artificial intelligence, data connectivity, and in-built analytics to provide true 1-to-1 personalization across the customer lifecycle.

Customer DNA empowers you to produce the most insightful customer experiences. With real-time interaction management you can engage with your customers in the channels they prefer with the most relevant messages.

All this can be achieved quickly with our user-friendly platform that has a variety of out-of-the-box use cases that are ready to go.

Our platform Talk to our team

Industry Recognition

Forrester recognizes NGDATA as going above the standard CDP capabilities by offering customer analytics that create competitive differentiation for businesses, categorizing NGDATA’s platform as a ‘Customer-analytics-focused CDP’.

“NGDATA’s Intelligent Engagement Platform is Certified as a RealCDP and meets all core CDP requirements and supports enhanced CDP capabilities and best practices.”

David Raab - CDP Institute

Read the blog

“NGDATA helps us to accelerate our digital transformation and to develop best-in-class customer insights to drive our business, and this for 5 years already.”

Geert Van Mol
Chief Digital Officer, Belfius

Read the client story

A CDP that empowers marketers to master customer experience at scale

Leveraging a single customer, view our intuitive User Interface (UI) gives you the power to manage your campaigns on a single platform without raising multiple IT service requests.

Effortlessly scale your activity and see results in real-time with an integrated dashboard. Respond to customers’ key life events and behavioral changes instantly with triggered omnichannel experiences.

And precision targeting lets you focus on customers who are most likely to convert, so you’ll waste less ad spend.

Our solutions

Use big data to create beautiful customer engagements

Our Intelligent Engagement Platform offers much more than basic CDP data functionalities. You can develop a deeper understanding of your customers with Customer DNA that doesn’t just provide segmentation, but truly individualized data profiles. Powered by AI, our Opportunity Index recommends the next-best-action to maximize conversions, delighting your customers with individualized experiences. Meaning you engage with more customers from awareness to advocacy, providing the best customer experience at each stage of their journey.

Intelligent Engagement Platform Talk to the team

Engage your customers with a platform that enables true personalization

Our Customer DNA creates advanced customer data profiles that are more sophisticated than standard CRM data to provide more than a Single Customer View (SCV). Rich and contextual information is populated per customer, enabling you to run campaigns that are truly personalized including unstructured and structured data from internal and external sources. Customer DNA is key to delivering true 1-to-1 personalized experiences and creating more intelligent customer engagements.

Discover Customer DNA