A Customer Data Platform driving engagement

Connecting with customers means both gaining a deep understanding of them and engaging with them
in the most relevant way. A standard Customer Data Platform just won’t cut it.

Our Intelligent Engagement Platform is a feature-rich CDP with the most insightful Customer DNA while
real-time interaction management enables true one-to-one personalized marketing across every stage of the customer journey. 

Business value can be obtained quickly with out-of-the-box use cases readily available on our user-friendly platform.

Industry Recognition

Forrester recognizes NGDATA as going above the standard CDP capabilities by offering customer analytics that create competitive differentiation for businesses, categorizing NGDATA’s platform as a ‘Customer-analytics-focused CDP’.

“NGDATA’s Intelligent Engagement Platform is Certified as a RealCDP and meets all core CDP requirements and supports enhanced CDP capabilities and best practices.”

David Raab – CDP Institute

“NGDATA helps us to accelerate our digital transformation and to develop best-in-class customer insights to drive our business, and this for 5 years already.”

Geert Van Mol
Chief Digital Officer, Belfius

A CDP that empowers marketers to master customer experience at scale

Leveraging a single customer view, our intuitive User Interface (UI) gives you the power to manage your campaigns on a single platform without raising multiple IT service requests.

Effortlessly scale your activity and see results in real-time with an integrated dashboard. Respond to customers’ key life events and behavioral changes instantly with triggered omnichannel experiences.

And precision targeting lets you focus on customers who are most likely to convert, so you’ll waste less ad spend.

CDP Platform Capabilities

Use big data to create beautiful customer engagements

Our Intelligent Engagement Platform offers much more than basic CDP data functionalities. You can develop a deeper understanding of your customers with Customer DNA that doesn’t just provide segmentation, but truly individualized data profiles. Powered by AI, our Opportunity Index recommends the next-best-action to maximize conversions, delighting your customers with individualized experiences. Meaning you engage with more customers from awareness to advocacy, providing the best customer experience at each stage of their journey.

NGDATA IEP Customer Journey Solutions
Customer DNA

Engage your customers with a platform that enables true personalization

Our Customer DNA creates advanced customer data profiles that are more sophisticated than standard CRM data to provide more than a Single Customer View (SCV). Rich and contextual information is populated per customer, enabling you to run campaigns that are truly personalized including unstructured and structured data from internal and external sources. Customer DNA is key to delivering true 1-to-1 personalized experiences and creating more intelligent customer engagements.

Real CDP stories with real results

We’re proud that our Intelligent Engagement Platform has given our clients
the power to grow their businesses with more personalized customer experiences
that positively influence their Key Performance Indicators (KPIs).


IEP Client Story Retail Banking

Learn How Belfius Became the
#1 Mobile Bank in Belgium
Read Their Story >


IEP Client Story Hospitality

Supercharging the Guest Experience at One
of the Largest Integrated Global Resorts
Read Their Story >


IEP Client Story Utilities

See How Telenet Re-Engaged Customers
to Reduced Churn by 20%
Read Their Story >

From Insights to Engagement


Webinar, succesful use case for CDPs

A successful use case approach for CDPs
View the Webinar recording >


a cdp for all stages

A CDP For All Stages Of Customer Data Maturity
View the blog >


NGDATA White Paper Beyond the branch

Beyond the branch: why banks need to shift toward digital
Read the white paper >


NGDATA Less Luck More Judgement

Less Luck. More Judgement. In your customer communications…
Read more >

NGDATA IEP - Big data made small and beautiful