Big Data is everywhere in the modern world, with enterprises and consumers alike generating and consuming vast amounts of data every moment. But Big Data in raw form, which often exists in silos, offers limited value as a stand-alone entity. Predictive Analytics technologies make it possible to extract useful information from existing data sets, aggregating data sources and analyzing them in such a way to identify patterns and predict future behavior, trends, and outcomes.
Take predictive analytics one step further and you gain an unprecedented ability to forecast into the future through real-time customer analysis. This capability is the driving force behind the personalized buying journey increasingly demanded by modern consumers, but even Predictive Analytics, alone, is insufficient for the actionable forecasts and insights required for cutting-edge, customer-centric enterprises.
Learn how NGDATA’s flagship product, Lily, the leading customer experience management solution, provides the next level of Predictive Analytics for powerful, actionable insights. Or, contact us via email or phone to speak with an NGDATA representative.
Big Data, alone, merely provides a historical view of customer behavior. Predictive Analytics capabilities transform Big Data into a more powerful tool by combining data sets in meaningful ways to make educated guesses, essentially, about future events. But truly forecasting future events and behaviors to fully inform decision-making and translating data into actionable insights that propel your business forward, that’s analytics on another level.
NGDATA brings the real-time component to Predictive Analytics, going beyond the typical charts and graphs that lend information to decision-making for a full Prescriptive Analytics solution that enables you to not only predict trends and events, but take targeted action to translate future happenings into meaningful action. NGDATA paves the way for customer-centric enterprises to make better decisions through Predictive Analytics with unprecedented forecasting capabilities, enabled by real-time Customer DNA profiles providing in-depth understanding of consumer history, behavior, preferences, and likely next step in the buying journey.
Learn more about Lily, the leading customer experience management solution from NGDATA. Or, to speak with a representative of NGDATA for more information, contact us via email or phone.
Wouldn’t it be fantastic to know precisely when a prospect is likely to drop out of your sales funnel, or even better, when an existing customer is about to jump ship? It’s not exactly good news, but it does enable you to achieve two goals:
In short, you become smarter with time and proactively adapt to shifting customer preferences, buyer personas, and market demands. When you add Lily Enterprise’s powerful Customer DNA to your existing Business Intelligence solutions, Lily does the learning for you, aggregating every possible source of customer data into a single, constantly evolving, real-time profile of your customers that literally places you in the driver’s seat behind the customer journey.
Find out how Lily, the leading customer experience management solution from NGDATA, can put you back in the driver’s seat to influence buying behavior. Or, speak with a representative of NGDATA by contacting us via email or phone.
The nature of business means balancing risks and opportunities every day. Big Data can provide insights on outcomes of past actions and decisions, but this data often exists in silos and therefore lacks true correlational capabilities, at least without a substantial time investment to manually aggregate and analyze data sets.
NGDATA’s premier solution, Lily, doesn’t just aggregate data for more comprehensive analysis; it aggregates data in the most meaningful ways, providing a comprehensive resource for both mitigating risks and identifying opportunities. Without real-time capabilities, aggregating data means little when opportunities have often passed by the time they’re identified. That’s where Lily gives you the power to transform the customer journey by predicting customer behavior before it occurs, allowing enterprises to adapt in real-time to circumvent issues and capitalize on every hidden opportunity, truly taking predictive analytics tools to the next level of performance.
Learn more about how Lily, the leading customer experience management solution from NGDATA, takes predictive analysis to the next level through real-time customer insights for Prescriptive Analytics. Or, speak with a representative of NGDATA by contacting us via email or phone.
Looking back, there’s a pretty clear evolution surrounding enterprise use of data. First, after the explosion of data creation and consumption we now know as Big Data, we saw enterprises begin to use data in more meaningful ways. This evolved into a need to aggregate data sources to identify key relationships between data sets. Predictive Analytics emerged from this development, which incorporated a deeper analysis of historical data to enable future predictions.
But the evolution of data is only just beginning, and NGDATA is leading the movement towards real-time Predictive Analytics on the individual customer level, driving unprecedented personalization for customer-centric enterprises. Predictive marketing isn’t just an opportunity; it’s a critical element for modern enterprises as consumers come to demand a more personalized experience through every step of the buying journey and the full spectrum of customer experience. Without the real-time element, you miss opportunities, take unnecessary risks, and fail to meet consumers with the level of personalization they’ve come to expect from forward-thinking organizations.
NGDATA’s Lily provides a comprehensive Customer DNA profile that’s ever-evolving in real-time to reflect a consumer’s most recent patterns and behaviors with actionable insights for proactive customer retention, highly effective customer experience management, and extremely targeted marketing initiatives customized to every single consumer’s individual preferences. Why not exceed expectations and solidify your position as a market leader? It’s within reach with next-level Predictive Analysis from Lily: Prescriptive Analytics.
Find out how you can get back in the game with Lily, the leading customer experience management solution from NGDATA, with next-level Predictive Analytics offering actionable insights on the individual customer level. Get in touch via email or phone to talk with an NGDATA representative.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...