CTO to Share How to Use Conversation Modeling to Become More Data-Driven and Improve Customer Predictability
New York City—June 2, 2015 – NGDATA™, the customer experience management solutions company, today announced that its CTO, Steven Noels, will present at the Hadoop Summit 2015 taking place June 9-11 in San Jose. In the session entitled, “Predicting Customer Behavior with Customer Conversation Modeling,” Noels will outline how customer conversation modeling focuses on trend detection and mutli-threaded pattern alignment algorithms, and show attendees how to employ this approach to help create more finely targeted marketing campaigns.
Who: Steven Noels, co-founder and chief technology officer, NGDATA
What: “Predicting Customer Behavior with Customer Conversation Modeling”
The session will address how organizations can adopt customer conversation modeling to identify patterns, trends and event markers as labels that provide greater predictive utility, along with the technological and architectural requirements needed to support this new model.
In this session, attendees will learn how customer conversation modeling represents the next step in data-driven marketing to allow marketers to predict and act on customer behavior before it happens, creating the most personal and effective customer experiences.
When: Thursday, June 11, 2015 from 11:00 – 11:40 a.m. PT
Where: San Jose Convention Center, Room 212, 150 West San Carlos St, San Jose, CA, 95113
For more information on Hadoop Summit 2015, please visit http://2015.hadoopsummit.org/san-jose
NGDATATM is the customer experience management solutions company that enables enterprises to radically improve the effectiveness of their marketing campaigns, increase up-sell and reduce attrition. The company delivers Lily Enterprise, which empowers enterprises to listen bigger to customer interactions across all channels, learn faster from customer’s behavior – continuously building intelligent Customer DNA—and execute smarter with highly targeted product offers and content. Lily includes a unique combination of interactive Big Data Management, Machine Learning, Real-time Behavioral Scoring and Segmentation capabilities in a single integrated solution. Headquartered in Gent, Belgium with offices in New York City and San Francisco, NGDATA provides solutions to data-driven sectors such as financial services, telco and media/publishing. Customers include: AXA, Orange, De Persgroep and Telenet, among many others.
Evi Robignon and Celine Baeten
+32 (0) 3 304 36 30
NGDATA helps data-rich companies in financial services, media/publishing and telecom to drive connected experiences. The company’s next generation customer data platform, Lily Enterprise™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences.Learn More...