Since marketers are also customers, they know more than anyone how they want to be marketed to – with relevance. Today’s big brands have more data about their customers than ever before, allowing them to expand their capacity to engage with and establish the next best experiences for new and long-term customers alike. Yet, many companies still send out offers and communications that don’t even take their customers most basic data points into account.
Below is a real example of a customer experience gone wrong:
What are some of your best and worst customer experiences from your long-term brands?
Of further interest:
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...