Since marketers are also customers, they know more than anyone how they want to be marketed to – with relevance. Today’s big brands have more data about their customers than ever before, allowing them to expand their capacity to engage with and establish the next best experiences for new and long-term customers alike. Yet, many companies still send out offers and communications that don’t even take their customers most basic data points into account.
Below is a real example of a customer experience gone wrong:
What are some of your best and worst customer experiences from your long-term brands?
Of further interest:
NGDATA helps data-rich companies in financial services, media/publishing and telecom to drive connected experiences. Our next generation customer data platform, Lily Enterprise™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences.Learn More...