The world of telecommunications is changing. Customers are getting smarter and know that they have more options – they want to find a telecom service provider who can give them the best customer experience.
Nothing is more discouraging for your customers than when they are having an issue that they can’t get resolved quickly – technician scheduling, subscription plan and billing issues, the services are not working, and so on. You get the most important customer feedback through your communication channels, including your call center – you want to be able to see all if this information in one instance to know what actions are needed.
Being able to see all of your customer data is paramount to deliver the best possible customer experiences. You need to understand each and every one of your customers so you can be ready for specific interactions, be it attrition communications, up-and cross-selling opportunities, or one-to-one offers and promotions.
Delivering greater value quickly to both the customer and the business is imperative for telecoms to stay competitive. Adopting a customer-centric and data-driven approach has the potential to transform business. In order to get started on the right track, you need to focus on the most effective, results-oriented use case first.
With NGDATA’s customer experience operating system, Lily Enterprise, our telecom clients are able to have:
Listen Bigger across all digital channels, collecting every data point from socio-demographic information, to spending habits, to attrition tendencies, to product and communications preferences, to affinity scores, to up-to-the-millisecond intelligence on digital behavior and context.
Learn Faster based on thousands of customer Metrics to generate unique, comprehensive, individual customer profiles, Lily Customer DNA, to have a complete understand of each an every customer for more effective results.
Execute Smarter on actions taken with Lily’s connection to your favorite marketing execution platform to deliver the most relevant, timely and contextually-aware customer interactions.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...