With more convenient and easily-accessible content, it’s no surprise that customers now dictate what they want to see, read and view, versus media and publishing companies telling them. No two people are alike, and that means that no two people are going to want the same content, in the same way, through the same channels, at the same time. In order to grow your business, producing great content is no longer enough. You need to get to know your audience, at the individual-level, to be more relevant to them.
NGDATA’s media & publishing clients are driving business value with these extremely effective and results-oriented tactics:
Listen Bigger across all digital channels, collecting every data point from socio-demographic information, to spending habits, to attrition tendencies, to product and communications preferences, to affinity scores, to up-to-the-millisecond intelligence on digital behavior and context.
Learn Faster based on thousands of customer Metrics to generate unique, comprehensive, individual customer profiles, Lily Customer DNA, to have a complete understand of each an every customer for more effective results.
Execute Smarter on actions taken with Lily’s connection to your favorite marketing execution platform to deliver the most relevant, timely and contextually-aware customer interactions.
NGDATA helps data-rich companies in financial services, media/publishing and telecom to drive connected experiences. Our next generation customer data platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences.Learn More...