Today, financial institutions are at the crossroads of disruption, as they are not the only players in the industry anymore. They are rethinking their role and their approach towards customers by introducing new products and services, greater convenience and providing a better customer experience overall. Customers have more options now, and it’s easier to transition or switch between different banking options.
It’s time to embrace a customer-centric approach and become more interwoven in your customers’ daily lives. But, you need to get started while you still have the trust advantage due to your long-term client relationships. You have years of historical information and depths of data available to you to better serve your customers.
Customers want to do business with institutions that they have a history and a presence with, but although they may find it easier and safer to stay with the same business, they will find alternate vendors if the service they are getting is falling. You should be as relevant and personalized with them as when their primary contact with you was in-person at the branch.
It’s time to move from a segmented, dispersed, reactive approach to a new connected, relevant and personalized communications architecture with Lily Enterprise:
While financial executives agree that there is a need for greater customer centricity and that a data-driven approach has the potential to transform their businesses, it is crucial that they also focus on the most effective, results oriented use cases to get there. NGDATA’s financial services clients have been able to drive significant value with:
Listen Bigger across all digital channels, collecting every data point from socio-demographic information, to spending habits, to attrition tendencies, to product and communications preferences, to affinity scores, to up-to-the-millisecond intelligence on digital behavior and context.
Learn Faster based on thousands of customer Metrics to generate unique, comprehensive, individual customer profiles, Lily Customer DNA, to have a complete understand of each an every customer for more effective results.
Execute Smarter on actions taken with Lily’s connection to your favorite marketing execution platform to deliver the most relevant, timely and contextually-aware customer interactions.
NGDATA helps data-rich companies in financial services, media/publishing and telecom to drive connected experiences. Our next generation customer data platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences.Learn More...