To implement next best offer marketing, you need to adjust the way you think about marketing, while at the same time, have the right technology in place to get there. You should to be able to tap into all the information you have on your customers, gain the intelligence from that data and drive the insights through to offers. Your technology needs to bridge the gap of current environments to allow you to understand each and every customer, and decide on (and recommend) the offers to take at the right time – all based on the complete, individualized customer view.
In this guide, we’ll delve into next best offer marketing and the five keys in using it to build superior customer relationships.
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