London – July 30, 2018 – NGDATA, the leading company in digital transformation and customer data platforms, has announced that it has been accepted into the latest G-Cloud framework, G-Cloud 10, as an official provider of Customer Data Platform (CDP) technology.
NGDATA’s AI-driven Customer Data Platform has transformed the way organisations understand and engage with customers and prospects. With big data analytics becoming the face of business success, NGDATA’s CDP allows organisations to analyse and contextualise their data, enabling them to react to the behaviours of each individual, delivering the optimal customer experience.
Purchasing cloud-related services through government affiliated frameworks is often substantially faster and cheaper, due to the fact that they don’t have to enter into individual procurement contracts. Instead, they just need to sign a contract (or ‘call-off contract’) for each individual service bought through the framework. NGDATA can now play a pivotal role in helping public sector organisations to digitally transform and ensure that they’re engaging with their customers in the most optimal fashion.
“We’re absolutely delighted to be accepted into the latest G-Cloud framework, and even more so to be formally recognised by the UK Government as a specialist in customer data platforms,” said Luc Burgelman, CEO of NGDATA. “We are excited to support both housing and public sector entities with the latest cloud technology as part of a limited number of companies offering their services through the framework”.
The G-Cloud initiative itself, formally referred to as ‘Government Cloud’, was setup by the UK Government designed to make procurement for public sector bodies easier, while simultaneously promoting the government-wide adoption of cloud computing in the UK.
The G-Cloud 10 framework, which went live on July 3, saw more than 3,500 suppliers listed, up from 2,856 in the previous iteration. The framework supports the government’s ‘cloud first’ policy, which was first introduced in 2013 to encourage public sector bodies to evaluate their current usage of cloud computing technology. It allows public sector organisations to browse authorised technology suppliers and purchase services that are affiliated with the G-Cloud framework by using the Digital Marketplace.
About NGDATA (formally Eccella in the UK)
NGDATA® helps brands in data-rich industries, such as financial services, telecom, media/entertainment, utilities and hospitality, to achieve data-driven customer centricity by enabling them to deliver smarter, more connected customer experiences. The company’s AI-powered customer data platform (CDP) puts people at the centre of every business via Customer DNA, which continuously learns from customer behaviour and context in real time. NGDATA partners with companies around the world, including Belfius Bank, Innogy and Telenet, to drive digital transformations. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific. For more information, please visit www.NGDATA.com.