Today’s consumers have more choices on more channels than ever before. As a result, their expectations for brands have exponentially increased. While the “service is king” and “the customer is always right” mantras have been forming the customer agenda, companies have been searching for new ways to take customer engagement to a new level.
If brands want to thrive, they can no longer view and treat customers in aggregate, demographic categories, making broad offers through fixed channels. They need to see customers as individuals whom they know well and serve like no other.
In this Experience Publication, you’ll learn the power behind contextually-aware customer experiences.
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