Turning personal checking behavior into business growth
13.7% conversion to business checking
Generating deposits through precision product gap targeting
$2m+ new deposits generated
Driving card engagement
16%+ mobile wallet spend
Turning new checking accounts into primary banking relationships
31.3% direct deposit enrollment rate
Turning invisible auto loan customers into core banking relationships
10.6% conversion to checking accounts
Turning business banking data into new small business loans
1.04% conversion to loans
Surfacing hidden HELOC conversions with an upgrade
5% engagement
Driving adoption of an embedded credit health feature
11.12% conversion rate