Big Data, analytics, metrics… it’s all becoming increasingly important to marketers and sales professionals. In fact, data-driven marketing is more than a buzzword or passing fad in the marketing world. It is the marketing standard, as marketing becomes a quantifiable science. Marketers have access to more data than ever before, and they are working to understand how to use it to make better decisions, optimize marketing campaigns, improve customer relationships, engage in real-time marketing efforts, and more.
With all of the pressure marketers are under to gather data, use data, and analyze data, they need to know the best practices and strategies involved with data-driven marketing. That’s why we have searched for the top data-driven marketing blogs, so that you can access the expertise and insights from some of the top CMOs and data-driven marketing experts. From digital marketing, to the math of analytics, these blogs cover data-driven marketing and deliver the strategies and tips you can use to optimize your data-driven marketing work.
Please note, we have listed our top 50 data-driven marketing blogs here, in no particular order.
Datalicious is an industry-leading digital analytics agency that focuses on smart data-driven marketing services and product development. Their blog offers insight and expertise on big data analysis, online data analysis, testing and optimization, and other topics, from their data experts.
Three posts we like from Datalicious:
2. The Acxiom Insight
Acxiom is an enterprise data, analytics, and SaaS company focused on strengthening connections between people, businesses, and their partners. Their data-driven marketing blog, The Acxiom Insight, provides insights from Acxiom experts about the latest in marketing, business, and data.
Three posts we like from The Acxiom Insight:
3. CMO’s Data-Driven Marketing Blog
CMO is the latest title from IDG Communications, a leading technology, media, events, and research company. CMO addresses the unique leadership and technology challenges facing chief marketers as they align their insights with the business’s. The blog features the work of Jodie Sangster, CEO of the Association for Data-driven Marketing and Advertising (ADMA), as she considers how data revolutionizes the way marketers communicate.
Three posts we like from CMO’s Data-Driven Marketing Blog:
The Direct Marketing Association (DMA) is largest trade association dedicated to advancing and protecting responsible data-driven marketing. The DMA was founded in 1917 and “represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.” The official DMA blog, Advance is the place for inspiration and insights centering on responsible data-driven marketing.
Three posts we like from Advance:
5. Econsultancy Blog
Econsultancy publishes independent research, analysis, and advice on digital marketing, social media, eCommerce, SEO, mobile, and tech for business. The Consultancy blog features posts geared toward email marketing, Twitter, and Facebook and is one of the most in-depth and comprehensive data-driven blogs to make our list.
Three posts we like from Econsultancy Blog:
A leading organization for marketers, the American Marketing Association (AMA) has 30,000 members who work, teach, and study the field of marketing around the world. Elevate is the official blog of the AMA, and it shares ideas and insights to help marketers “take your marketing to the highest level.” Blog categories include advertising, branding, digital marketing, engagement, metrics, and strategy, among others of importance to data-driven marketing.
Three posts we like from Elevate:
7. Hootsuite Blog
Hootsuite is a wildly popular social relationship platform that is looking to revolutionize the way businesses and businesspeople communicate. The Hootsuite Blog shares social media strategy, advice, and tips for social media marketing and is a great data-driven marketing resource.
Three posts we like from Hootsuite Blog:
8. Gartner for Marketing Leaders: Andrew Frank
Gartner is known for its technology-related insight that helps their clients make the right decisions. Specifically, Gartner for Marketing Leaders provides real-time, personalized digital marketing guidance, from vision through execution. Their blog features Andrew Frank, VP Distinguished Analyst with Gartner for Marketing Leaders. Frank specializes in best practices for data-driven marketing, and his posts share invaluable insights on how organizations use data to drive strategy, sales, loyalty, and innovation, plus meet business goals.
Three posts we like from Gartner for Marketing Leaders: Andrew Frank:
Marketo seeks to help marketers master the art and science of digital marketing through technology innovation and expertise. The Marketo Blog includes articles about marketing automation, social media, content marketing, email marketing, and more. The blog also contains more than 100 in-depth data-driven marketing articles that share expertise and advice for data-driven marketers.
Three posts we like from Marketo:
Optimizely works to make it easy for teams to discover, create, and deliver the right experience for each customer. They Optimizely Blog supports that goal by sharing stories, tips, and expert advice to help readers turn data into action. The data-driven marketing posts cover best practices and strategy to help you optimize your data-driven marketing efforts.
Three posts we like from Optimizely:
11. Edwin Chen
Edwin Chen is a data science blogger who graduated from MIT and has experience at Dropbox, Google, and Twitter. His blog shares his take on data in marketing and showcases his expertise as it relates to data-driven marketing.
Three posts we like from Edwin Chen:
12. Direct Marketing News
Direct Marketing News is a go-to resource for innovative marketers seeking insight on results-driven strategies and trends to optimize their multichannel marketing. With more than 1,600 results for data-driven marketing, Direct Marketing News is a robust data-driven marketing resource that includes news, blog posts, opinion pieces, analysis, and features.
Three posts we like from Direct Marketing News:
aimClear is an online marketing agency that focuses on search and psychographic audience targeting and customer acquisition. One thing we love about the aimClear blog is the Deep in the Sheets series, which are video tutorials that clearly explain specific strategies for data analysis. Other aimClear blog categories, including analytics and demographic research, are useful for data-driven marketers.
Three posts we like from aimClear:
14. Brian Solis
A principal analyst at Altimeter Group, Brian Solis is an award-winning author, prominent blogger, and keynote speaker. Solis is a digital analyst who studies the effects of emerging technology on business, marketing, and culture, and his blog features business and marketing articles that prudent data-driven marketers look to for advice, tips, and strategies.
Three posts we like from Brian Solis:
15. Danny Brown
Co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, Danny Brown is an award-winning marketer and blogger who blogs about marketing and social media and the future of both. He believes in the art of storytelling and offers business tips and advice to help business owners build their business, brand loyalty, and employee loyalty. He also shares his insight and tips for marketing strategy, including for data-driven marketing, in his blog posts.
Three posts we like from Danny Brown:
MarketingProfs are the marketing experts that individual marketers, marketing teams, and entire marketing organizations turn to for trustworthy marketing information. Their training, best practices, research, and content offer real-world education, strategies, advice, and tips for today’s data-driven marketers. Please note, for access to the full articles, you will need to complete a free registration.
Three posts we like from MarketingProfs:
17. Occam’s Razor
Avinash Kaushik is the blogger behind Occam’s Razor. Digital marketing evangelist for Google, co-founder of Market Motive, and author of Web Analytics 2.0 and Web Analytics: An Hour a Day, Kaushik has a wealth of knowledge and a depth of experience that he shares on the blog, Occam’s Razor. The blog features links to videos, podcasts, and more resources for data-driven marketing. If you want to narrow your search, the search tool is user friendly and delivers exactly the content you want.
Three posts we like from Occam’s Razor:
18. Chief Marketing Technologist Blog by Scott Brinker
Scott Brinker is the co-founder, president, and CTO of ion interactive, an agile marketing advocate, chair of the MarTech Conference, and author of the Chief Marketing Technologist blog. The blog covers categories such as agile marketing, marketing data, marketing management, marketing tactics, and more.
Three posts we like from Chief Marketing Technologist Blog:
Unbounce helps marketers build, publish, and A/B test landing pages without needing IT. The Unbounce blog is a landing page and conversion optimization blog that shares expert advice for online marketing campaigns as well as conversion tips.
Three posts we like from Unbounce:
KISSmetrics tracks real people to let you know where your visitors come from, what they do, and who makes purchases. The KISSmetrics marketing blog is all about analytics, marketing, and testing and is easily searched to find data-driven marketing advice and tips.
Three posts we like from KISSmetrics:
DataMentors is a software solutions company that centers on data quality, data integration, data mining, data visualization, and marketing analytics. The DataMentors blog, therefore, is the space for advice, tips, and best practices on all things data, including data-driven marketing.
Three posts we like from DataMentors:
TrueLens works to help marketers grow profitable customer relationships through social behavioral data and predictive analytics solutions. The TrueLens blog features best practices, case studies, and resources for CRM and digital marketers, including data-driven marketing advice, tips, and best practices.
Three posts we like from TrueLens:
23. Beyond the Purchase
Beyond the Purchase is driven by a team of researchers who are interested in consumer decision-making and happiness. Beyond the Purchase explores the link between money and happiness and offers some insight into consumers and their purchasing motivations. The psychology of consumers plays an important role in marketing strategies, especially as businesses seek to better understand customers.
Three posts we like from Beyond the Purchase:
DataInformed provides information and news on big data and analytics for the enterprise. Their site is a robust resource for data-driven marketing and offers podcasts, use cases, white papers, webinars, guide and eBooks, and other sources of information for big data, analytics, and data-driven marketing.
Three posts we like from DataInformed:
Webtrends delivers “everything you need to create great digital experiences for every customer.” With the latest trends, news, and digital marketing insights, the Webtrends blog shares ideas and tips to help marketers and brands “be different.” Blog topics include measurement, optimization, and trends, and the search bar makes it easy to find exactly the data-driven marketing content you want.
Three posts we like from Webtrends:
Dun & Bradstreet grows valuable relationships in business. Their Connectors blog offers perspectives on data and “the new art of the marketer.” Their posts on data and marketing offer unique insights and valuable expert advice for data-driven marketers and CMOs.
Three posts we like from Connectors:
27. Bryan Eisenberg
Bryan Eisenberg is founder and CMO of IdealSpot.com, keynote speaker, and best-selling author in the areas of online marketing, online conversion rates, Persuasion Architecture, market tools, web analytics, big data, and persona marketing. His blog covers dozens of marketing categories, including big data marketing, content marketing, conversion rate optimization, and more.
Three posts we like from Bryan Eisenberg:
iAcquire is a content marketing agency that connects great content to consumers through social and search. Their blog includes articles about SEO, market research, social media, behavioral psychology, and other topics of interest to data-driven marketers.
Three posts we like from iAcquire:
29. Marketing Forward: Data Quality
Experian Marketing brings brands and customers closer together through intelligent interactions. Marketing Forward is a new blog from Experian Marketing Services that offers the latest insight into consumer trends and behaviors, helpful marketing strategies from industry experts, and data-driven, predictive insight for increasing customer loyalty and revenue.
Three posts we like from Marketing Forward: Data Quality:
30. Salesforce Marketing Blog
Salesforce helps companies connect to customers in entirely new ways. Their blog features sales, customer services, marketing, cloud, IT, and small business categories. We especially like their Marketing Blog, which features expert content about marketing, social media, data, and more.
Three posts we like from Salesforce Marketing Blog:
31. Connecting Marketing to Results (M2R) Blog
Adometry by Google uses data-driven attribution, marketing mix modeling, and intelligent optimization to transform measurement of marketing performance. Connecting Marketing to Results (M2R) Blog is the official blog of Adometry, and is it dedicated to providing fresh content, innovative ideas, and engaging discussion about the realities of today’s cross-channel marketing. Easily searched, M2R Blog contains several articles dedicated to data-driven marketing.
Three posts we like from Connecting Marketing to Results (M2R) Blog:
32. RingLead Data Blog
RingLead creates data quality applications for leading marketing and sales companies, including Salesforce, Marketo, and Eloqua. The RingLead Data Blog covers six categories that include news, marketing, CRM, sales, Salesforce admin, and recruiting.
Three posts we like from RingLead Data Blog:
33. Marketing Productivity Blog
Jim Novo, the blogger behind the Marketing Productivity Blog, wants to help marketers create campaigns designed to drive incremental value creation. He promotes the value of digging into data and creating an analytical culture within companies in order to truly understand business.
Three posts we like from Marketing Productivity Blog:
34. Vision Critical
Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers. The Vision Critical blog features expert content on customer intelligence, marketing, and business strategy and is an excellent resource for data-driven marketing strategies and tips.
Three posts we like from Vision Critical:
35. IDM Blog
The Institute of Direct and Digital Marketing (IDM) provides world-class marketing training face-to-face, online, or in-company. They look to help marketers develop the skills that are essential for succeeding in today’s fast-paced, response-driven marketing world. The IDM blog is dedicated to marketers who want trustworthy opinions, advice, and best practices from the experts who put them to work in the real world. The data marketing category is especially helpful for those seeing data-driven marketing best practices.
Three posts we like from IDM Blog:
36. Integrate Blog
Integrate focuses on automating outbound demand generation, eliminating dirty data, and closing the media and marketing loop. The Integrate Blog delivers smarter marketing insights and includes dozens of pots on data and analytics, marketing integrations, and demand generation, plus offers modern marketing tips.
Three posts we like from Integrate Blog:
37. Experfy Insights
Experfy is a team from the Harvard Innovation Lab that provides a consulting marketplace where enterprises hire experts and vendor companies for their big data, analytics, and business intelligence projects. Experfy Insights is the official Experfy big data and analytics blog that is an expert resource for data-driven marketing insights and advice.
Three posts we like from Experfy Insights:
Buffer is a way to drive traffic, increase fan engagement, and save time on social media. With Buffer, companies share to Twitter, Facebook, Pinterest, LinkedIn, and more, quickly and easily. The BufferSocial blog deliverss the team’s “thoughts on sharing, creating, analyzing, and converting with social media” and includes insights on data-driven marketing.
Three posts we like from BufferSocial:
39. HubSpot Blogs
HubSpot is the world’s leading inbound marketing and sales platform with more than 15,000 customers worldwide. Their blogs are just as far reaching, as they are dedicated to sales, marketing, web design, and more. A quick search of the HubSpot Blogs yields more than 2,750 results for data-driven marketing, making them a comprehensive resource for data-driven marketers.
Three posts we like from HubSpot Blogs:
Copyblogger provides solutions for smarter content marketing. Their blog builds upon their valuable insights and information that helps businesses attract attention, drive traffic, and build revenue. The Copyblogger blog is incredibly user friendly and searchable, and it provides timely and proven tips for data-driven marketing.
Three posts we like from Copyblogger:
41. The Moz Blog
Moz provides marketing analytics software for search, links, social, and brand. They also host an active online marketing community and offer resources for learning inbound marketing. The Moz Blog is the space where the top industry experts offer their best practices, insight, advice, research, and how-toe to optimize your SEO and online marketing skills. The blog features a long list of categories covering everything from analytics to marketing psychology, making Moz a comprehensive resource for data-driven marketing.
Three posts we like from The Moz Blog:
Geckoboard is a real-time dashboard that delivers instant access to your most important metrics. The Geckoboard Blog posts are data-centric and offer insights into data, analytics, and metrics for data marketers.
Three posts we like from Geckoboard:
43. Rival IQ Blog
Rival IQ provides digital marketing analytics with a competitive edge for SEO, six social channels, and web content. The Rival IQ Blog has a data-driven marketing focus with tips to help master digital marketing in categories such as competitive analysis, content marketing, and marketing tools and tips.
Three posts we like from Rival IQ Blog:
CrownPeak is a market leader in enterprise cloud web experience management that offers marketers an easy way to manage and analyze their web content. Their blog is a robust marketing resource that covers topics such as content marketing, enterprise market perspectives, and data-driven marketing.
Three posts we like from CrownPeak:
iProspect works to drive digital performance and serves as a consultant to top brands on SEO, paid search, display, social, and mobile. The iProspect blog includes posts about SEO, PPC and display, social media, analytics and conversion, content strategy, digital platforms, and more. The in-depth articles contain expert advice and insight of value for data-driven marketing.
Three posts we like from iProspect:
Mblast seeks “to bring digital advertising back to the age of personal service.” That’s why the Mblast team increases digital ROI through highly personalized and contextual campaigns. Their blog offers advice from thought leaders in digital advertising technology and features several articles on data and analytics that are useful for data-driven marketers.
Three posts we like from Mblast:
47. Conductor Blog
Conductor is a leader in web presence management (WPM), offering technology that empowers marketers to earn the customers that can’t be bought. The Conductor Blog offers “marketing smarts for the web presence manager” and covers SEO, content marketing, social, research, and more of interest to data-driven marketers.
Three posts we like from Conductor Blog:
48. Point of View
Point of View is the OpenView blog that offers insights for B2B software companies. The blog’s expert content relating to data-driven marketing contains advice and tips that any company can use, especially because the posts include current trends in data-driven marketing.
Three posts we like from Point of View:
49. Truth in Data
Umbel is a customer data platform that empowers marketers to unify and access their own customer data. Their blog, Truth in Data, features topics such as marketing, mobile, and trends, and contains insights, advice, and tips from experts in data and conversion.
Three posts we like from Truth in Data:
50. The Woopra Blog
Woopra provides real-time customer analytics for the entire customer lifecycle. That’s why their blog is a customer analytics blog that shares insights about customer data and analytics that is especially useful for data-driven marketers who focus on customer experiences and personalization.
Three posts we like from The Woopra Blog:
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