NGDATA announced the introduction of Attribution and out-of-the-box Next Best Experience (NBE) solutions to Lily™, the company’s next-generation customer data platform. With these new out-of-the-box capabilities, companies using Lily can better use customer data to engage customers more effectively while tracking their marketing efforts more accurately and optimizing marketing spend.
The Next Best Experience feature significantly reduces time-to-market for customer experience optimization. The solution helps marketers quickly deliver the most relevant and timely content and offers, consistently, throughout the omni-channel environment — allowing customers to continue their conversations across devices. Customers are most likely to engage with these offers that are based on each user’s unique Customer DNA, which contains individual preferences (for offers, channels, time, etc.) and customer journey information, combined with customer context.
Based on the Customer DNA, the NBE solution focuses on tailored communications at the individual level through the right channel, right device and right action parameters (message, tone of voice, design elements, etc.), rather than simply suggesting the right product offer to segments of users.
Once marketers are delivering tailored communications in an omni-channel environment, they still need to make informed decisions about where to invest limited marketing budget. They want to know how to effectively spend budget, optimize revenue and better understand how valuable each channel or campaign is during each customer’s buying process. With NGDATA’s Attribution solution, marketers gain accurate, real-time understanding of the success of various marketing activities across all channels, including inbound and outbound activities, real-time and batch campaigns, digital and human assisted (e.g. calls) interactions.
NGDATA’s Attribution solution provides attribution models that integrate easily into any MarTech stack and deliver unprecedented visibility to marketers into the profitability of every touchpoint across the customer journey. As a result, brands can optimize their marketing expenditures by allocating resources and budget to the touchpoints delivering the most value
See the full press release here.
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