The banking industry is entering a new frontier. Less banking is done in physical branches and interactions through mobile apps are shorter, but happening with more frequency. While at the same time, competition is creeping in from new places. Technology companies, such as Google, Apple and Amazon are using advanced technology that puts the customer center stage, making competition to attract and retain customers more fierce than ever before.
The key to delivering superior member experience is to contextualize data and get personal—understand your customer at the individual-level, understand their lifestyle to deliver products, services and content that are pertinent to them, via the right channel, at the right time.
NGDATA’s CEO, Luc Burgelman, talks about how banks can put the customer front and center, resulting in one-to-one, individual-level marketing that is more appealing to members with tailored products, services, and offers that anticipate and fulfill their preferences and needs at the moments that matter most.
