Customer centricity is not just a matter of making vague commitments to “put the customer first.” It’s about literally building your customer relationships, conversations and service around the needs, preferences and actions of your individual customers on an ongoing basis. To do this, you must truly understand each customer at the individual level – and quickly take action on those insights.
Cindy Vandecasteele, NGDATA’s VP of Product Strategy, discusses what every business needs to do to fully embrace customer centricity.
Key topics include:
- The time is now to make the shift from business-to-consumer (B2C) to consumer-to-business (C2B)
- The need to get your entire organization aligned around customer centricity
- Tips on how to achieve customer centricity
- The importance of your customer data and how to use it effectively
- How to start to implement a powerful customer experience with right technology
