Consumers are looking to be messaged to in a way that suggests personalization. The beauty of the predicative analysis that AI offers, allows marketers to truly learn about their prospects and customers and serve up only what they’re interested in based on their behavioral patterns.
Additionally, because AI and machine learning are about the ability to constantly be learning, they enable marketers to adapt to emerging opportunities in customer data. So, once you know what to do for each customer based on the real-time data you’ve gathered, you have the ability to scale and coordinate across every engagement channel, personalizing that content specifically for them. Lastly, because you’re able to target each customer on the individual-level, you shorten the purchase cycle and your efficiency in converting prospects into long-lasting loyal customers is increased — sometimes exponentially.
In the domain of customer service, AI can play a game-changing role, as well. AI-powered chat bots and other virtual assistants are growing due to their ability to serve the customer in real-time. Gone are the days when you had to pick up the phone to get a simple answer to a question you might have about a product or service. These days an electronic response is a click away. And, the more bots are used, the more they learn to mimic human interaction and conversation, thereby creating a more valuable customer service experience.
A bot or assistant empowered by AI retains the data it collects, aggregates that data, and has the intelligence to know what all that data means for each individual, therefore orchestrating the engagement channels. Thanks to AI-powered bots and assistants, each customer can have the most seamless, relevant and personalized experience with your brand, in real-time, providing feedback to questions, resolving simple issues, and offering around-the-clock support. What’s more impressive is that due to AI, every time they interact will be a more improved and targeted experience.