Consumers have increasingly high expectations and demand exceptional customer service in exchange for their loyalty, according to the latest consumer banking survey conducted by NGDATA.
Despite customer sentiment, banks are not meeting these expectations and must refocus on personalizing the banking experience so consumers feel understood and valued.
The 2017 Consumer Banking Survey of more than 1,500 U.S. consumers assessed their experiences with banks, including insight into their views on loyalty, service, technology, and their banks’ level of customer understanding.
