Product-centric companies have long looked for customer relationships where every interaction resulted in an immediate sale. That was their ideal – to get to the next sale as soon as possible. But, those relationships were only as strong as the customer’s need for products and services.
A customer-centric, humanized company is one that can capture its customers at the core of who they are, and use that intelligence to engage with them in the most relevant, personalized and timely manner. These organizations focus on creating partnerships with their customers, which only become more powerful and enduring over time.
In this guide, we’ll show you how to humanize the digital customer experience by turning your data in powerful, individual customer connections.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...