Gartner analysts have declared a few years back, “We’re all developers now”— a reference to the nascent citizen developer movement. This movement has been gaining traction since.
What is a “citizen developer”?
Gartner says it is “a user who creates new business applications for consumption by others, using development and runtime environments sanctioned by corporate IT.” In the past, it was about using tools like Microsoft Excel and Access. Today it goes beyond as end users can make use of shared services on development platforms, often related to data.
The ‘State of Citizen Development Report’ states the following:
“Citizen Developers are empowered problem-solvers from the various lines of business who have the drive and determination to engage in app development even though they lack traditional coding skills.” They are not developers by trade. Anyone—from a manager in the finance department to a marketer, to a business analyst—who takes the initiative to develop on platforms sanctioned by the IT department qualifies as a citizen developer.
Citizen developers are well qualified to tackle key challenges because they are driven by business objectives. And as customer experience is now the priority for organizations, data projects are key to reach those objectives.
- Which pressures have been pushing organizations (and banks in particular) to take action on getting value out of their data?
- What data challenges is the citizen developer movement solving and why, especially in marketing, is it thriving?
- What benefits are organizations reaping by embracing this evolution?
- Which type of platforms are equipped to support these citizen developers?
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