Data Driven Marketing Solutions
Data-driven marketing has become an essential part of business. Customer data is available at every turn, and companies that want to beat the competition, retain customers, and boost sales need to take advantage of it. Companies find that knowing everything they can about customers helps them get out the right message at the right time to drive conversions and sales. It’s not a coincidence that 63% of marketers report their spending on data-driven marketing and advertising grew over the last year and that 64% of marketing executives strongly agree that data-driven marketing is crucial to success in the increasingly competitive global economy.
But, large companies and enterprises struggle with gathering data from every available source without putting it in silos, understanding their data, and organizing their data. They also struggle with turning data into actionable insights. In fact, 87% of marketers consider data to be the most underutilized asset in their organization, and 54% of companies identify the biggest obstacle to data-driven marketing success as a lack of quality data and completeness. That’s where data-driven marketing solutions like NGDATA’s CDP come in. NGDATA’s AI-powered CDP combines data, generates insights, and steers actions to drive your organization’s customer experience and eliminate the obstacles of Big Data so your organization can become truly customer-centric.
Get more from your data with NGDATA’s AI-powered CDP, an advanced data-driven marketing solution for customer-centric enterprises. Get in touch via email or phone to speak with an NGDATA representative directly.
A True Next Generation Customer Data Platform
NGDATA’s AI-powered CDP is the one data-driven marketing solution organizations need to become customer-centric. The NGDATA CDP integrates data from every available source and from across all channels to generate insights via data analytics; these insights lead to better decisions. NGDATA’s CDP gives you all the information you need about your customers to deliver the exceptional experiences they expect and demand and to maximize customer lifetime value. This is achieved by building a holistic, 360-degree individual customer view with insights that include both historical and real-time customer interactions from every possible source.
Integrate your data like never before to put your customers at the center of your marketing efforts with NGDATA’s AI-powered CDP, a data-driven marketing solution. Get in touch via email or phone to speak with an NGDATA representative directly.
Data-Driven Benefits of NGDATA’s Customer DNA
NGDATA’s AI-powered CDP is the answer to your customer experience challenges because it is the data-driven marketing solution that puts Customer DNA to work so that you can get to know your customers on an individual level. Customer DNA stores thousands of up-to-date profile metrics based on data from each customer from all data sources. You will know individual customer’s habits, preferences, intents, and more, thanks to Customer DNA.
Customer DNA works by combining data from multiple sources and continuously generating new insights based on socio-demographic, behavioral and contextual data, and predictive analytics. A configurable and scalable library containing thousands of scores and values known as metrics, Customer DNA delivers highly-detailed descriptions of each and every one of your customers.
Best of all, Customer DNA calculates metrics for every customer in real time. You will know the best way to reach your customers when you need to reach them. In addition to offering pre-defined, common metrics and industry-specific metrics, NGDATA’s Customer DNA also can be configured to your organization’s metrics so you have the power to drill down to the customer level in the way that best suits your needs. Of course, it automatically updates with immediate feedback on individual customer activity and inactivity across all touchpoints at every step of the customer journey, including digital and physical. All in all, Customer DNA is equipped to deliver the complete, 360-degree view you need in order to reach customers with the most relevant offers.
Specifically, NGDATA’s Customer DNA
- Drives exceptional customer experiences with omni-channel customer profiles that are continuously updated
- Provides quick time to intelligence with thousands of metrics calculations and gives you the option of using common or industry-specific, pre-defined metrics or your own configured metrics
- Delivers data empowerment with central data governance to business users
- Offers actionable insights with trend and acceleration indicators
- Becomes smarter over time and gives you the option of easily adding additional sources of data
Get real-time insights on customers and trends with NGDATA’s AI-powered CDP, a data-driven marketing solution with Customer DNA. Learn more about how NGDATA’s CDP can transform your business by getting in touch via email or phone to speak with an NGDATA representative directly.
Advantages of Capturing Data from All Sources with NGDATA’s AI-powered CDP
If you don’t have customer data from all sources, you don’t have the insights you need to become truly customer-centric. With NGDATA’s AI-powered CDP, you capture data from every channel, from each digital and physical interaction, and from every step of the customer journey so that you have real-time insights to deliver superior customer experiences. Specifically, NGDATA’s CDP sits on top of the Cloudera or Hortonworks Hadoop platforms to consider the total Hadoop stack and all data streams including
- Data warehouses
- Data lakes
- CRM systems
- Mobile and online activities
- Social media activities
- Contact center applications
- POS systems
Data from all sources equates to the most accurate picture of your customers because you learn from their behavior continuously in order to make consistent, timely, relevant offers.
Get an atomic view of your customers with NGDATA’s AI-powered CDP, an advanced, data-driven solution for customer-centric enterprises. Or, talk with a representative of NGDATA for more information about how the NGDATA CDP can transform your enterprise intelligence by contacting us via email or phone.
NGDATA’s AI-powered CDP is the data-driven marketing solution that enables you to turn your Big Data into a complete understanding of your customers so you can gain deeper insights, utilize operational analytics, and fully automate the customer experience across all channels to improve customer satisfaction, reduce attrition, enhance retention, increase profit margins, and become a truly customer-centric organization.
Take control of your marketing initiatives with NGDATA’s AI-powered CDP, offering data-driven marketing tools for leading, customer-focused enterprises. Learn more about how the NGDATA CDP can take your customer insights to the next level by contacting us via email or phone to speak with an NGDATA representative directly.