From Customer Data to Customer Experiences:
Build Systems of Insight To Outperform The Competition
Consumer-focused brands are presented with a unique opportunity to either build compelling customer experiences, or risk squandering funds and frustrating customers with redundant and irrelevant interactions. Success or failure is contingent upon your organization aligning your people, processes, technology and data with your customers and corporate strategy to create a unique competitive advantage through Systems of Insight.
Gil Rosen, Head of Strategy at NGDATA, and special guest James McCormick, Principal Analyst at Forrester, give a powerful and informative webinar on turning your customer data into rich, long-lasting customer experiences.
Key takeaways include:
- Understand current consumer industry shifts; how they’re being shaped by data and technology, and the impact of adoption or complacency.
- Learn how leading organizations leverage Systems of Insight to redefine their strategy and operations, and build meaningful, engaging and valuable customer relationships.
- Introduce Forrester’s insights and research helping brands understand how insights-driven they really are, and what to do next to build their own Systems of Insights; harnessing their competitive strengths to find, engage and delight the right customers.
- Learn how to build Systems of insight using the NGDATA and Informatica platforms.
