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An NGDATA Publication: Banking on a Customer-Centric Approach to Data for Powerful Results

By
Amy Cross
January 30, 2019
Company News

Marketers can no longer treat or view customers in aggregate, demographic categories. Making broad offers through fixed channels – once a perfectly acceptable course of action that, if done well, could help organizations keep their customers – now falls far short of what is needed to be an industry leader. You need to see customers as individuals whom you know well, and protect and serve like no other.

In order to succeed, banks must continue to be that trusted provider as always, protecting the customers’ financial and personal information. But, you need to understand your customers and know all aspects about them – behavior, context, interests and preferences – in order to properly “wow” them and turn them into advocates.

Click here to get your free copy of “Banking on a Customer-Centric Approach to Data for Powerful Results.”

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Enterprises turn to NGDATA’s Intelligent Engagement Platform to uncover emerging opportunities in customer data and for the orchestration of hyper-relevant experiences. Through an intuitive UI, Marketers & business users gain unprecedented access to internal & external data and an AI-powered suite of capabilities to analyze, predict, and orchestrate dynamic 1:1 experiences across millions of customers in real-time. Enabling brands to deliver experiences as unique as the people who receive them, at the time and place they matter most.

 

Today, NGDATA drives the most relevant customer interactions in the world; with proven results, best practices, and out-of-the-box use-case solutions tailored for data-rich industries including financial services, hospitality, telecom, media & entertainment, utilities, and retail.

 

Founded in 2012, NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe, and Asia-Pacific. To learn more visit www.NGDATA.com.

 

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