NGDATA’s CEO, Luc Burgelman, talks about how banks face mounting competition from emerging technology companies, and the need for a more customer-centric approach. But, banks still falling short when it comes to customer centricity, and the cold, hard facts to prove it can be found in NGDATA’s 2016 Consumer Banking Survey.
The most prevalent theme among this year’s respondents – especially younger consumers – is that they wish their banks understood them better. This could spell disaster for financial institutions if these expectations continue to go unmet.
